22 episodes

Regional Roar is an Australian business and marketing podcast for regional business owners.

Hosted by experienced marketers and business owners, Melissa Dickfos and Cath Fowler, Regional Roar shares the success stories of regional businesses throughout Australia, together with marketing and business tips.

Whether you're looking for help with your digital marketing, website, social media, financials, or improving your mindset, this podcast aims to help you improve your regional business.

By sharing the successes and challenges of regional Australian businesses, we hope to inspire you to embrace what makes your regional, rural or remote business stand out from the crowd.

Regional Roar - Business & Marketing Melissa Dickfos

    • Marketing
    • 5.0, 6 Ratings

Regional Roar is an Australian business and marketing podcast for regional business owners.

Hosted by experienced marketers and business owners, Melissa Dickfos and Cath Fowler, Regional Roar shares the success stories of regional businesses throughout Australia, together with marketing and business tips.

Whether you're looking for help with your digital marketing, website, social media, financials, or improving your mindset, this podcast aims to help you improve your regional business.

By sharing the successes and challenges of regional Australian businesses, we hope to inspire you to embrace what makes your regional, rural or remote business stand out from the crowd.

    Why communication is the key to connecting with your customers

    Why communication is the key to connecting with your customers

    In this episode of the Regional Roar Podcast, co-hosts Cath Fowler and Melissa Dickfos chat about how businesses can best communicate with their customers right now.

    We've both been writing a lot of copy for clients who need assistance conveying their message during the coronavirus pandemic. When the virus became a feature of our daily lives back in March, what we've been asked most frequently is how businesses can best do marketing right now.

    In this episode we cover:

    • What people are looking to see from brands right now is a signal of humanity.
    • Seth Godin, a best selling author and entrepreneur, said it best "People do not buy goods and services. They buy relations, stories and magic.''
    • When you share content right now, you're sending the message within the context of the Coronavirus outbreak, so you need to read the room.
    • The best marketers know you need to have a deep understanding of your audience and your company's positioning
    • Ensure your information people find online is up-to-date in terms of opening hours, changes in how you operate etc
    • If your business isn't selling on your website now is the perfect time to start as people are looking for ease and convenience
    • Don't stop marketing
    • Keep the lines of communication open with your staff

    Links mentioned in the show:

    • Regional Roar Website
    • Regional Roar Facebook
    • Regional Roar Instagram

    • 24 min
    How friendship and a love of natural products lead to a successful regional business

    How friendship and a love of natural products lead to a successful regional business

    In this episode of the Regional Roar Podcast, co-founders Cath Fowler and Melissa Dickfos chat with Celeste Robertson from the Natural Supply Co.

    Celeste Robertson is co-founder of the Natural Supply Co. Established in 2014, the business was dreamt up to provide an inclusive community where natural beauty, skincare and lifestyle products, along with meaningful information, could be found in the one place.

    Natural Supply Co proudly profiles and shares natural, cruelty-free and low-toxic products that they love using themselves. They embrace the slow living lifestyle and look for quality over quantity in all aspects of their lives.

    In this episode we cover:

    • While Celeste spend a little bit of time in Melbourne, Geelong always had her heart
    • Co-founder Cath has a chronic condition, so the desire to find all-natural products drove the business idea
    • She loves the supportive tight-knit community in her area
    • How businesses are adapting to the current environment
    • The shop local message is now more amplified than ever
    • How media coverage helped grow the business
    • The future plans for the business

    Links mentioned in the show:

    • Natural Supply Co Website
    • Natural Supply Co Facebook
    • Natural Supply Co Instagram
    • Regional Roar Website
    • Regional Roar Facebook
    • Regional Roar Instagram

    • 23 min
    What is a marketing strategy? Does my regional business really need one?

    What is a marketing strategy? Does my regional business really need one?

    In this episode of the Regional Roar Podcast, co-hosts Melissa Dickfos and Cath Fowler chat all about marketing strategies and why you need one.

    From discussing what a marketing strategy is, to developing your brand messaging, choosing which platforms to market your business on, through to evaluating your results and your return on investment.

    In this episode we cover:

    • Identifying your unique selling proposition (USP)
    • Creating a SWOT analysis (strengths, weaknesses, opportunities and threats) of your business, your competitors and the market you are in/entering
    • Setting SMART goals (specific, measurable, achievable, realistic and timely)
    • Developing your brand messaging and design to appropriately reflect what your business stands for.
    • Creating a customer profile (customer avatar) to outline your ideal customer
    • Choosing what platforms you should market your business on
    • Implementing your marketing strategies
    • Allocating a marketing budget
    • Measuring results to allow evaluation of your progress and your ROI

    Links mentioned in the show:

    • Regional Roar Website
    • Regional Roar Facebook
    • Regional Roar Instagram

    • 28 min
    How a love of food and farming lead to innovative gluten-free products

    How a love of food and farming lead to innovative gluten-free products

    In this episode of the Regional Roar Podcast, co-founders Cath Fowler and Melissa Dickfos chat with Tanya Kitto from My Provincial Kitchen.

    My Provincial Kitchen is led by Robert (the farmer) and Tanya (the cook). This dynamic duo love food, farming and family. They have developed a range of yummy, healthy, gluten-free premixes that your whole family will love. Together they're also raising 4 farm kids in Western Australia who are carrying on the family love of learning about and growing food.

    In this episode we cover:

    • Making a product that's generally tricky to use, easy
    • Discovering exactly who your target audience is
    • Moving out of your comfort zone and exploring new ideas
    • Living regionally does not prevent your business from becoming successful
    • Turning defeat into determination
    • The importance of community in Regional Australia
    • The perks of living regionally
    • Banding together in tough times
    • Living within your business values

    Links mentioned in the show:

    • My Provincial Kitchen Website
    • My Provincial Kitchen Facebook
    • My Provincial Kitchen Instagram
    • Regional Roar Website
    • Regional Roar Facebook
    • Regional Roar Instagram

    • 27 min
    Improving the health of regional Australians with CQ Nutrition

    Improving the health of regional Australians with CQ Nutrition

    In this episode of the Regional Roar Podcast, co-founders Melissa Dickfos and Cath Fowler chat with Stacey from CQ Nutrition.

    Stacey is the Director of CQ Nutrition and works with her husband, Chris and their team to head up 6 dietician clinics around Central Queensland, with locations in Yeppoon, Rockhampton, Gladstone, Mackay, Emerald and Blackwater. CQ Nutrition assists clients in reaching their health, wellness and performance goals and specialises in weight loss, corporate health and wellness programs, sports nutrition and management and the prevention of chronic diseases.

    In this episode we cover:

    • Working in co-working spaces can allow you to grow your business faster
    • Living regionally gives you access to funding that you wouldn't receive if you were operating out of a major city
    • Attending local networking events opens you up to receiving information that could be extremely beneficial to your business
    • Forming partnerships with other local businesses can be advantageous, especially in regional Australia
    • By hiring great staff you may receive more free time to do the things you love
    • Launching online challenges and Facebook groups helps to create a community
    • Working regionally doesn't prevent you from having clients in the cities
    • Don't just look for your target audience, but also look for YOUR ideal target audience

    Links mentioned in the show:

    • CQ Nutrition Website
    • CQ Nutrition Facebook
    • CQ Nutrition Instagram
    • CQ Nutrition Linkedin
    • Regional Roar Website
    • Regional Roar Facebook
    • Regional Roar Instagram

    • 15 min
    Website copywriting to turn visitors into customers

    Website copywriting to turn visitors into customers

    In this episode of the Regional Roar Podcast, co-hosts Cath Fowler and Melissa Dickfos chat all about website copywriting. While design attracts, it's copy that sells. We share tips to help increase your website engagement and conversions.

    Cath helps businesses get found and look good online. She enjoys working with regional businesses of all kinds to help the little guys compete on the big stage.

    A coffee-loving digital marketer and copywriter, Melissa loves working with regional businesses to help them stand out online.

    In this episode we cover:

    • Starting with knowing your audience first
    • Highlight important details and share your story to build connection and trust
    • Keep your copy conversational
    • Write for people but also consider search engine optimisation and use keywords to get found on Google
    • Avoid jargon and keep your copy easy to read
    • Create good linkages from one page of your site to the next.
    • Don't assume everyone who visits your site starts on the home page
    • Have strong call to actions

    Links mentioned in the show

    • Regional Roar Facebook
    • Regional Roar Instagram
    • Regional Roar Linkedin

    • 24 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

SandyTaylorx ,

My new favourite podcast!

I’m so happy I stumbled across this podcast, which is full of practical, actionable tips and inspiring regional Australians who are both relatable and likeable! Well done ladies, I look forward to many more happy hours spent listening to future episodes.

Danna Symo ,

Great bite size marketing gold!

Thanks for the tips, really enjoying the podcast!

Angela Pickett ,

Fantastic resource for regional business

I’ve lived in regional Australia for 5 years and I’m almost 1 year into my 2nd go at running my own business.

This podcast is equal parts inspiration and practical tips about running a successful regional business.

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