225 episodes

Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders.


Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'.


Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand:


ESTABLISH your voiceENHANCE the credibility of that voiceEXTEND the reach of your voiceEXTRACT value from the profile and reputation you build in the marketplace

Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter

Reputation Revolution | the professional personal branding show Trevor Young

    • Business
    • 4.9 • 11 Ratings

Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders.


Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'.


Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand:


ESTABLISH your voiceENHANCE the credibility of that voiceEXTEND the reach of your voiceEXTRACT value from the profile and reputation you build in the marketplace

Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter

    223: EXPERT PANEL - How to grow your personal brand-based business using paid media & digital ads (w/ Mel Samson, Kym Wallis & Myles Harris)

    223: EXPERT PANEL - How to grow your personal brand-based business using paid media & digital ads (w/ Mel Samson, Kym Wallis & Myles Harris)

    Massive episode this one folks! We have a panel of three experts discussing all things paid social media and digital ads!


    When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating leads and sales for your business ... or you might want to supercharge things through paid advertising.


    Paid media takes many guises in the digital world.


    To help us unpack what can be a somewhat complex area to many people, we've put together three experts in the virtual room to provide their take on what's happening currently in the world of digital marketing.


    They are:


    Melinda Samson, founder of Click-Winning ContentKym Wallis, founder of the Higher Ranking digital agencyMyles Harris, independent Facebook ads and social media advertising specialist.

    It's a full-throttle conversation, which takes in many aspects of the paid digital arena, including:


    Facebook/Instagram (Meta) advertisingGoogle ads/paid searchYouTube ads

    We also cover SEO and LinkedIn lead generation, as well as last touch attribution and remarketing.


    Phewww!


    It's rare to get so much knowledge and in-the-trenches experience packed into the one episode!


    An example of one terrific tip:


    If you have one takeaway from this episode, it's this - never accept anything AI-generated from Google (and Facebook) that suggests you take a certain action with your advertising. It might be fine, but make sure you understand first what it means before committing.


    #GOLD


    Thanks for listening!

    • 55 min
    222: DEEP DIVE 🤿 Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young)

    222: DEEP DIVE 🤿 Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young)

    THIS SOLO EPISODE DIGS DEEPER INTO THE HOT TOPIC OF --


    "Should you focus on building your personal brand, or business brand?"


    It follows on from the previous episode (#221) in which brand strategist, Sam Osborn, content coach, Brendan Keogh, and I discussed this topic, albeit in quite broad terms.


    However, I felt there was unfinished business.


    I subsequently blogged about the topic and had conversations with people on LinkedIn and Twitter. I put my thinking cap on. I went for long walks to gain additional clarity around the subject.


    Here I was: I'd been neck-deep in the PR and marketing arena for many years now; I'd advised countless individuals – entrepreneurs, professional experts and thought leaders – on both their personal and business brands,


    But I felt I hadn't sufficiently come to any real concrete conclusions to this common issue.


    It had always been, in my instance anyway, a case by case proposition, depending on who I was talking to at the time, and what their particular circumstances were.


    Until now.


    I decided the best way to help people better understand this branding conundrum and thus have greater clarity as to which strategy would work best for them - 'personal brand vs business brand' - was to provide real-life examples of people who had already gone a fair way down the path, and then unpack their respective situation.


    Which is what I have done in this episode.


    I hope you get value from it!


    REPUTATION REVOLUTION is brought to you by Credible Authority Academy.

    • 29 min
    221: Business brand vs personal brand | Featured guests - Sam Osborn & Brendan Keogh

    221: Business brand vs personal brand | Featured guests - Sam Osborn & Brendan Keogh

    G'day folks, my name is Trevor, and welcome to Season 6 of the Reputation Revolution show.


    In this episode we tackle the much-debated topic - Business brand vs personal brand: Which one should you focus on?


    It's a question I get asked a lot, and one to which there is no definitive answer, as a number of variables will often come into play.


    But ... it's definitely worth digging into if you're in business, because as we know: when it comes to all things PR, marketing and communications (including content and social media) - clarity is king!


    To help me tackle the 'business brand vs personal brand' debate, I've co-opted two experienced pros to provide their ideas, insights and opinions on the topic.


    They are:


    SAM OSBORN - a leading brand strategist who helps businesses drive stronger revenue, branded communication and customer loveBRENDAN KEOGH - a marketer and coach who helps thought leaders clarify their message and create cut-through content that gets results

    Sam, Brendan and I provide our respective takes on the 'business brand vs personal brand' theme.


    Along the way, we also discuss:


    the concept of branding, and the critical role it playsthe importance of values, personality and consistency in building trustexamples of personal brands who have also built significantly-sized businessesThe role reputation plays in personal brandingLeaders of practice areas within a larger firm: how should they approach personal branding?Brand architecture, and when to build a 'house of brands'

    If you're building a business enterprise around your personal brand but are wondering whether or not you need to put a bit of effort into marketing an associated business entity, then have a listen to this episode for further insights and ideas on the topic.


    *** REPUTATION REVOLUTION: Brought to you by the Credible Authority Academy ***

    • 48 min
    220: Unpacking the 'Credible Authority Method' | Where to next for Reputation Revolution?

    220: Unpacking the 'Credible Authority Method' | Where to next for Reputation Revolution?

    Today's episode features a solo riff by show host, Trevor Young aka The PR Warrior.


    Trevor outlines what he calls the Credible Authority Method, a professional personal branding framework he's been developing for some time now and something he expects will be the topic of his next book.


    Trevor also chats about some forthcoming plans for the podcast, including a potential change in format, and he wants your feedback (you can email him at trevor.young@prwarrior.com).


    All this and more!

    • 42 min
    219 FROM THE VAULT: Accountant Pat Mannix (aka 'The Tax Champion') unpacks his video marketing strategy

    219 FROM THE VAULT: Accountant Pat Mannix (aka 'The Tax Champion') unpacks his video marketing strategy

    FROM THE VAULT: Previously published as episode 177 - 'Creating authentic video content in professional services | CASE STUDY - Pat Mannix, Paris Financial'


    __________________________


    In this encore episode of the podcast, we chat with Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial.


    Pat is known as the Small Business Tax Champion.


    He uses video to share ideas, insights and value with his target audience, the small business community.


    Pat's videos demystify legislation, unpack complex issues around all things tax, and provide savvy business tips and advice. Plus he doesn't mind delivering the occasional rant against multinational companies that don't pay their fair share of tax!


    But most importantly, Pat's content is the real deal.


    Yes, it's valuable content for the intended audience - small business owners - but it's how he presents it that really resonates. With Pat, what you see is what you get - he's a funny guy, and his personality really shines through in his videos. This is very welcome, given a lot of the subject matter is on the dry side!


    In this this interview, Pat breaks down how he produces his videos, including the production schedule he adheres to and the technology used. He explains the need to inject personality on-camera and why the key to content success is consistency.


    Pat also discusses how creating content has given him (and his firm) visibility within small business circles, and how this has led to new business opportunities.


    Pat has done some 150 videos now, so he's got it down to a fine art. But nothing would have happened had he not turned on the camera and had a go!


    If you've been 'umming and aahing' as to whether you should be creating content but are starting to maybe over-think things to the point where nothing is getting done, you'll be inspired by this chat with Pat Mannix.


    CONNECT WITH PAT:


    Paris Financial websiteYouTube channelLinkedIn profile

    • 34 min
    218 FROM THE VAULT: Andy Crestodina on thought leadership marketing, SEO for personal branding and the state of blogging

    218 FROM THE VAULT: Andy Crestodina on thought leadership marketing, SEO for personal branding and the state of blogging

    FROM THE VAULT: Previously published as episode 187 - 'The building blocks of thought leadership marketing with Andy Crestodina'


    __________________________


    In this encore episode of the podcast, we chat with Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios and a world-renowned digital marketing guru.


    Andy has been in the web design and interactive marketing space for 21 years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing.


    Andy and host Trevor Young discuss:


    The building blocks of thought leadership marketingThe differences between a content marketer and a thought leaderBlogging as a powerful thought leadership marketing tool in 2021Andy's suggestions on optimising SEO for personal branding, including how to outrank negative mediaPLUS ... Andy unpacks the state of blogging, and lets us in on some of the interesting findings of his 7th Annual Blogging Survey,

    If you've ever thought about what thought leadership is, how to extend your personal brand reach as a thought leader, or whether you simply love following thought leaders and get value from their content, you'll find this conversation super interesting!


    CONNECT WITH ANDY:


    Website


    Twitter


    Instagram


    LinkedIn

    • 43 min

Customer Reviews

4.9 out of 5
11 Ratings

11 Ratings

MorryMorgan ,

Useful PR tips

I’m enjoying the practical PR tips in each episode.

Sam Says VA ,

Brilliant podcast with lots of tips

Trevor Young has a wealth of knowledge which he shares on his podcasts. He interviews some super talented individuals also who also share brilliant tips to help you in your business.

Jenish Pandya ,

Value Bombs every single episode

After discovering this recently, I have binge listened to half of the episodes and about to finish the rest very soon. Love how engaging and easy to listen the whole show is.

Trevor has done an absolutely brilliant job in asking all the questions and selecting appropriate guests for the show. Keep it up mate.

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