231 episodes

Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders.


Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'.


Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand:


ESTABLISH your voiceENHANCE the credibility of that voiceEXTEND the reach of your voiceEXTRACT value from the profile and reputation you build in the marketplace

Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter

Reputation Revolution | the professional personal branding show Trevor Young

    • Business
    • 4.9 • 11 Ratings

Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders.


Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'.


Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand:


ESTABLISH your voiceENHANCE the credibility of that voiceEXTEND the reach of your voiceEXTRACT value from the profile and reputation you build in the marketplace

Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter

    229: [RECAP] Trevor & Brendan dissect the Ashley Faus interview (Expert vs thought leader: what’s the difference?)

    229: [RECAP] Trevor & Brendan dissect the Ashley Faus interview (Expert vs thought leader: what’s the difference?)

    In the last episode (#228) I chatted with Ashley Faus about the differences between subject matter experts and thought leaders, and why does it matter?


    In this episode I sit down with content strategist and ghostwriter Brendan Keogh to recap the Ashley interview, to go deeper into the ‘expert vs thought leader’ debate, and pull out what we think are the important distinctions.


    Here are some of the sub-topics we riff on:


    Why humility is a hallmark of a genuine thought leader (and what does this look like in action)Self-awareness: what kind of impact do you want to have in the world?Why it’s important to evolve as a professional (whether expert or thought leader)The commoditization of expertise, and why experts need to be strategic in how they differentiate themselves (because the ‘expert world’ is pretty crowded!) - from a personal branding perspective, this includes your personality, your values and principles, and your philosophyThe merged expert/thought leader e.g. Joanna Penn aka ‘The Creative Penn’ (she's an authority on becoming an 'authorpreneur' and building a sustainable enterprise around your writing)Utility content (useful, helpful, how-to) vs leadership content (more visceral and thought provoking)Just because you publish a book doesn’t make you a thought leader: “there’s a higher bar than that,” says BrendanDo you have aspirations to become a thought leader: Are you prepared to put in the work to make that a reality? Are you prepared to publicly challenge the status quo, which is a hallmark of a thought leader?Why thought leaders need purpose and direction, but not necessarily be locked down to a narrow niche (“give yourself permission to grow and evolve”)

    We also refer to Ashley’s riff on why experts shouldn’t attempt a TED Talk (and why thought leaders shouldn’t be in customer support!)


    Ashley has developed a framework that she calls the Four Pillars of Thought Leadership - you can check it out here.


    *** Reputation Revolution: Brought to you by the Credible Authority Academy ***

    • 23 min
    228: Expert vs thought leader: what’s the difference? A discussion with Ashley Faus, Atlassian

    228: Expert vs thought leader: what’s the difference? A discussion with Ashley Faus, Atlassian

    We recently covered on the podcast the vexed question: Personal brand versus business brand - which one should we focus on?


    In this episode, we tackle an equally common question: What’s the difference between subject matter experts and thought leaders?


    To help me dig deeper into this topic, I am joined by Director of Integrated Product Marketing at Atlassian, Ashley Faus.


    This is a subject dear to Ashley’s heart, and she has some strong views on it!


    Ashley has developed a framework that she calls the Four Pillars of Thought Leadership - you can check it out here.


    She unpacks the framework and its four pillars:


    CredibilityProfileProlificDepth of Ideas

    Semantics, or not?


    While the whole ‘ expert vs thought leader’ debate might sound like semantics, both Ashley and I agree that understanding the key differences between the two really does matter.


    Talking points include:


    Old school thought leader vs the ‘new’ thought leaderHow some businesses approach thought leadership (badly) - looking at you SaaS companies!Why experts shouldn’t attempt a TED Talk (and why thought leaders shouldn’t be in customer support!)What value do you provide to the audience? It matters! Why thought leaders and experts need to keep updating their knowledge.The concept of 'Expertville vs Visionary Town'

    We also have a sidebar conversation about LinkedIn, and why it's important to be intentional with the content we post on the site, plus we wade into the ‘professional content’ vs 'personal content' debate!


    Name-checked in this episode:


    Joanna PennAndrew DavisMark SchaeferDavid Meerman ScottAndy Crestodina

    It's a fun and energetic discussion, I hope you enjoy it!


    CONNECT WITH ASHLEY ON LINKEDIN


    *** Reputation Revolution: Brought to you by the Credible Authority Academy ***

    • 50 min
    227: [RECAP] Trevor & Brendan dissect the Oscar Trimboli interview

    227: [RECAP] Trevor & Brendan dissect the Oscar Trimboli interview

    In the last episode, I chatted with Oscar Trimboli about his personal brand journey, and how he has built a sustainable international business off the back of his professional profile and reputation.


    In this episode, I get together with content strategist Brendan Keogh to dissect that interview, and unpack various key aspects of what Oscar shared (and he shared a lot of gold!).


    If you listened to Oscar's story and found what he had to say interesting, I think you'll find this particular episode informative as Brendan and I recount our top takeaways.


    Oscar's story is a good one. If you're wanting to build a personal brand-based enterprise, episode #226 is required listening!


    >>>


    DID YOU KNOW I PUBLISH AN EMAIL NEWSLETTER, ALSO CALLED REPUTATION REVOLUTION? You can check it out (and subscribe) here!

    • 33 min
    226: How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]

    226: How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]

    Wow, this is one heck of an episode!


    If you listen to this podcast, even if it's only every now and then, I bet you're probably interested in how you can build your personal brand in a sustainable way so you can take advantage of the myriad opportunities that come with being an active participant in today's 'Reputation Economy'.


    My guest today has done exactly this and is indeed an active participant in today's 'Reputation Economy'! He has, over time, built a global profile and reputation as one of the world's leading listening experts.


    His name is Oscar Trimboli, he lives in Sydney, and this is his story.


    Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world.


    Of note, Oscar is an author, host of the Apple award-winning podcast Deep Listening, and a sought-after keynote speaker.


    In this conversation, Oscar tells his personal brand story, including how he left the corporate world and later evolved into the global listening expert he is today.


    He shares in detail his content strategy across owned, earned and social media channels.


    Oscar touches on a range of topics. He explains:


    how he came to the realisation he was an expert at listening.how when he started, there was one clear expert in the space globally, and that he had to educate the market on the importance of listening.that the content he produced in the first two years was “absolute rubbish” - he has been focusing on the positive aspects of listening ("It wasn’t getting any traction because I wasn’t talking to their problem, I was talking to my hypothetical solution”how podcast guest interviews result in real business benefits

    Oscar also unpacks how he generates his income.


    QUOTABLE QUOTE: “Create content where they (the audience) are at, and break it down as simply as possible, and express that in multiple ways”


    On the Reputation Revolution podcast, we cover the four core pillars of building a successful and respected professional personal brand:


    ESTABLISH your voiceENHANCE the credibility of that voiceEXTEND the reach of your voiceEXTRACT value from the profile and reputation you build in the marketplace

    Oscar ticks all of these boxes!


    His story is a good one. If you're wanting to build a personal brand-based enterprise, this episode is required listening!


    CONNECT WITH OSCAR:


    LinkedInTwitter

    (Details re Oscar's new book here)

    • 48 min
    225: How to use press releases to increase personal brand visibility & credibility - with Mickie Kennedy, eReleases

    225: How to use press releases to increase personal brand visibility & credibility - with Mickie Kennedy, eReleases

    If you want to 'crack' the media on a decent scale, you need leverage.


    Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders for your personal profile and reputation.


    But it can be a tough gig. It needs to be approached strategically, and requires a fair bit of unrelenting 'grunt' work.


    As a general rule, for entrepreneurs, experts and thought leaders - the best way to go is pitching your story idea to a specific (and relevant) journalist, editor or broadcast producer. Pitch, by pitch ... by pitch. Quality over quantity.


    Having a publicist or media relations representative doing it on your behalf can help, but it costs money to do it properly, given the amount of man-hours required to do the job properly.


    But there is another method you can employ.


    Press releases.


    To be more specific: press release distribution at scale.


    Now, coming from the PR world, the press release has its fair share of critics.


    Indeed, some even claim that the press release is dead!


    Personally, I have a love-hate relationship with it (to be fair, as a tool, the release is okay and serves a purpose, the issue is more around the mindless blasting of irrelevant unprofessional-looking press releases to hundreds of journalists in one hit - we call it 'spray and pray' in the industry).


    Maybe we shouldn't be so hasty in writing off the humble press release. There appears to be life in the old dog yet!


    Enter Mickie Kennedy ...


    In this episode, Mickie explains how press releases distributed en masse via an email or wire service can turbo-charge your visibility and credibility (and generate real business revenue as well).


    Mickie is an expert at helping small businesses, authors, and startups increase their visibility and credibility. He founded eReleases 22 years ago after realising small businesses needed a press release service they could afford.


    Today, eReleases provides entrepreneurs and thought leaders with real-time access to the media and to a national newswire – all with a personal touch.


    In this chat, Mickie and I cover a range of topics associated with press release writing and distribution, including:


    the distinction between wire services and email distributionwhat makes for an effective press releasethe importance of including a compelling quote/s in your press releasecreating headlines (and why you shouldn't get too cute when doing so)the strategic use of press releases: what that looks like, and what sort of results you can generate if you do it properlyHow one eReleases client generated 150 articles using press release wire distribution, resulting in $10M in business revenueWhy the art of newsjacking is difficult to sustain (and if you go down this path, then having a contrarian view can help you cut through the noise)

    Says Mickie: "A journalist is a gatekeeper and they are deciding what is really relevant and compelling they can share with their audience."


    Get access to Mickie's free masterclass: How to build a PR campaign designed to get massive media coverage.

    • 45 min
    224: Grounding yourself in your story and your message with voice & acting coach, Jackie Goddard

    224: Grounding yourself in your story and your message with voice & acting coach, Jackie Goddard

    Jerry Seinfeld once quipped:


    “According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.”


    We are always presenting ourselves, our story and our ideas, whether we’re speaking on-stage or at a meet-up, in boardroom meetings, in our video content, and podcast interviews.


    But for many of us, it's not something we like doing, while others don't mind speaking in public, but they make a hash of it because they're not prepared, and they don't necessarily take their audience into consideration.


    Let's cut to the chase: Building a thought leader brand often will require you to communicate your message from multiple platforms. Not only is it a powerful proposition, but it's also a privilege to be able to present to an audience, whether virtually, in-person on-stage, or via our content (webinars, videos, podcasts, etc).


    This is the topic we chat about in this episode of the Reputation Revolution, and to help us do just that is JACKIE GODDARD, founder of Power to Speak.


    Jackie is a creative producer, acting, voice and presentation coach who helps entrepreneurs, leaders and speakers get excited about sharing their business ideas!


    In this episode, she shares how she works with her clients so they can step up and communicate confidently and powerfully on any platform.


    Jackie explains the importance of knowing why you’re there (on the virtual or physical stage), and what the value is that you’re sharing.


    Your story is your bedrock, she says, and you should be able to adapt it to different platforms.


    Jackie discusses:


    The power of gaining insights on what people think about you ( she refers to the “criticism sandwich” - good point, bad point, good point)Why creating a bank of personal examples and stories can give you the communications edge ("start a story journal" and collect anecdotes and stories, Jackie recommends)The importance of having a solid understanding of your audience. "You want to inform, interest, entertain your audience": What stories can you tell that will benefit? What do you want your audience to feel? What do you want them to go away and do? What action do you want them to take?Imposter syndrome, and why many people - as per Jerry Seinfeld's quote - are averse to speaking in public. "We have more knowledge on our subject than we think!" Jackie says.

    Whether you participate in podcasts, panels, meetups, boardroom presentations, workshops, Zoom presentations, or are asked to deliver keynote presentations, you'll find this chat with Jackie helpful and inspiring!

    • 39 min

Customer Reviews

4.9 out of 5
11 Ratings

11 Ratings

MorryMorgan ,

Useful PR tips

I’m enjoying the practical PR tips in each episode.

Sam Says VA ,

Brilliant podcast with lots of tips

Trevor Young has a wealth of knowledge which he shares on his podcasts. He interviews some super talented individuals also who also share brilliant tips to help you in your business.

Jenish Pandya ,

Value Bombs every single episode

After discovering this recently, I have binge listened to half of the episodes and about to finish the rest very soon. Love how engaging and easy to listen the whole show is.

Trevor has done an absolutely brilliant job in asking all the questions and selecting appropriate guests for the show. Keep it up mate.

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