17 episodes

Hosted by Revenue Operations leader, Jeff Ignacio, Revenue Architect deep dives into content from real-world practitioners for those building up incredible businesses and Go-To-Market capabilities. We explore and share with you how founders, executives, middle management, and RevOps leaders/practitioners achieve their success. The podcast is not only an inspirational guide for those looking to start or scale a business, but also serves as a practical companion to building a world-class revenue function.

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Revenue Architect Powered by Sales IQ Jeff Ignacio

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    • 5.0 • 1 Rating

Hosted by Revenue Operations leader, Jeff Ignacio, Revenue Architect deep dives into content from real-world practitioners for those building up incredible businesses and Go-To-Market capabilities. We explore and share with you how founders, executives, middle management, and RevOps leaders/practitioners achieve their success. The podcast is not only an inspirational guide for those looking to start or scale a business, but also serves as a practical companion to building a world-class revenue function.

Powered by https://www.salesiqglobal.com/

    The Evolution of Sales Operations, with Kyle Himmelwright and Luigi Prestinenzi

    The Evolution of Sales Operations, with Kyle Himmelwright and Luigi Prestinenzi

    It's survival of the fittest and only those who adapt will come out on top! Find out what top sales teams are doing to not only survive natural selection but thrive and scale growth in the evolving world of Sales Operations 💥 👊
    In this episode of The Revenue Architect, Jeff talks with Kyle Himmelwright - Director of Revenue Operations at Yelp, and Sales IQ Global's very own Luigi Prestinenzi, where you will learn:
    ​How Sales Ops is evolving beyond tactical executors to strategic partners
    ​Turning your tech stack investment into a profit center
    ​Closing the widening gap between high performing sales orgs and the non-innovators
    Connect with Jeff https://www.linkedin.com/in/jeffbethechange/ (https://www.linkedin.com/in/jeffbethechange/)
    Connect with Kyle https://www.linkedin.com/in/kylehimmelwright/ (https://www.linkedin.com/in/kylehimmelwright/)
    Connect with Luigi https://www.linkedin.com/in/luigiprestinenzi/ (https://www.linkedin.com/in/luigiprestinenzi/)
    Thanks to https://www.salesiqglobal.com/ (Sales IQ Global) for powering The Revenue Architect Podcast!

    • 57 min
    The Sales and Marketing Flywheel, with Jordan Henderson and Sarah Harkness

    The Sales and Marketing Flywheel, with Jordan Henderson and Sarah Harkness

    Hypergrowth companies differentiate themselves with world class alignment between sales and marketing. Instead of a linear handoff from marketing to sales, a virtuous cycle between both groups improves the company’s overall ability to deliver value to prospects and customers alike.
    Tune in to this episode of The Revenue Architect, with Jeff, Jordan Henderson of RingDNA, and Sarah Harkness of Cattledog Digital where you will learn:
    The importance of speed-to-lead
    Contextualized positioning for your customer's pain points
    Qualification to identify your strike zone
    Why using a playbook, sequence and cadence works
    Connect with Jeff https://www.linkedin.com/in/jeffbethechange/ (https://www.linkedin.com/in/jeffbethechange/)
    Connect with Sarah https://www.linkedin.com/in/sarahkateharkness/ (https://www.linkedin.com/in/sarahkateharkness/ )
    Connect with Jordan https://www.linkedin.com/in/jordanmichaelhenderson/ (https://www.linkedin.com/in/jordanmichaelhenderson/)
    Thanks to https://www.salesiqglobal.com/ (Sales IQ Global) for powering The Revenue Architect Podcast!

    • 59 min
    Getting the Marketing and Sales Revenue Engine Partnership Working, with Kristina Jaramillo

    Getting the Marketing and Sales Revenue Engine Partnership Working, with Kristina Jaramillo

    Kristina Jaramillo, president of Personal ABM creates revenue engines for mid-market firms that want enterprize sized deals. Her team creates wins with accounts that were previously unresponsive to sales and marketing for the last five years. Reversing "no" to a yes, protecting at risk accounts, and driving expansion with others. Under Kristina's leadership, her team impacts stage progression, sales cycle, win rates with tier one accounts, deal sizes, ARR and customer lifetime value!
    These are all Kristina's favorite topics - so grab your earphones and prepare to dive into building the revenue engine partnership!
    Connect with Kristina https://www.linkedin.com/in/kristinajaramillo/ (https://www.linkedin.com/in/kristinajaramillo/ )
    Connect with Jeff https://www.linkedin.com/in/jeffbethechange/ (https://www.linkedin.com/in/jeffbethechange/)

    • 32 min
    The Value of Process, with Kyle Himmelwright

    The Value of Process, with Kyle Himmelwright

    Kyle Himmelwright is an experienced revenue growth and enablement leader with a focus on strategic planning, organizational scaling, and business operations and a passion for tackling complex challenges in B2B technology. MBA from the Villanova University and BA from Valparaiso University.
    Kyle is currently the Director of Revenue Operations at Yelp and this episode Kyle and Jeff break down the go to market model and discuss why process is essential for any business looking to scale and grow.
    Connect with Kyle https://www.linkedin.com/in/kylehimmelwright/ (https://www.linkedin.com/in/kylehimmelwright/)
    Connect with Jeff https://www.linkedin.com/in/jeffbethechange/ (https://www.linkedin.com/in/jeffbethechange/)

    • 39 min
    Indirect Sales and Channel Parnters, with Mark Rogers

    Indirect Sales and Channel Parnters, with Mark Rogers

    Tune in to this weeks episode to hear Jeff and Mark Rogers, Senior Vice President of Channels and Strategic Alliances at Impartner Software talk indirect sales and channel partnerships.
    Connect with Mark: https://www.linkedin.com/in/marksrogers01/
    Connect with Jeff: https://www.linkedin.com/in/jeffbethechange/
    Thanks to https://salesiqglobal.com (Sales IQ Global) for powering The Revenue Architect Podcast

    • 26 min
    ABM and Industry Trends, with Mallory Lee

    ABM and Industry Trends, with Mallory Lee

    "So from my perspective, account-based advertising is a super efficient way to spend your marketing budget. You're essentially choosing to show ads to just the companies that mean the most to you." Mallory Lee
    Mallory, a marketing automation junkie, runs Rev Ops at Terminus. Mallory comes from the world of marketing and performed many of the operational tasks around it. As Jeff says, her only hobby is work - she lives and breathes it and has an awesome view on current trends and a great take on ABM and what it takes to make it work.
    Tune in to hear how Mallory is nailing it at Terminus with the right language, and surrounding their prospets with love in this awesome episode of The Revenue Architect.
    Connect with Mallory: https://www.linkedin.com/in/mallorylee/ (https://www.linkedin.com/in/mallorylee/)
    Connect with Jeff: https://www.linkedin.com/in/jeffbethechange/ (https://www.linkedin.com/in/jeffbethechange/)
    Thanks to https://salesiqglobal.com/ (Sales IQ Global) for powering The Revenue Architect Podcast

    • 24 min

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