20 episodes

Hosted by Revenue Operations leader, Jeff Ignacio, Revenue Architect deep dives into content from real-world practitioners for those building up incredible businesses and Go-To-Market capabilities. We explore and share with you how founders, executives, middle management, and RevOps leaders/practitioners achieve their success. The podcast is not only an inspirational guide for those looking to start or scale a business, but also serves as a practical companion to building a world-class revenue function.

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Revenue Architect Jeff Ignacio

    • Business
    • 5.0 • 1 Rating

Hosted by Revenue Operations leader, Jeff Ignacio, Revenue Architect deep dives into content from real-world practitioners for those building up incredible businesses and Go-To-Market capabilities. We explore and share with you how founders, executives, middle management, and RevOps leaders/practitioners achieve their success. The podcast is not only an inspirational guide for those looking to start or scale a business, but also serves as a practical companion to building a world-class revenue function.

Powered by https://www.growthforum.io

    How To Balance Your RevOps Tech Stack

    How To Balance Your RevOps Tech Stack

    In this double-header episode of the Revenue Architect, Jeff takes a dive into two passions of his: tech stacks and RevOps. In a power-packed 10 minute episode he covers how their powers combine, specifically:
    The 51 apps he's used in his career
    Why avoiding tech can be a false economy
    The temp-checks you need to take before investing in any tech
    Why RevOps is so special
    What you're missing out on if you don't use RevOps
    And three tips from across his career to manage tech in the RevOps space

    🔗 LINKS
    Connect with Jeff on https://www.linkedin.com/in/jeffbethechange/ (LinkedIn) or email him at jeff@salesiqgroup.com
    The Revenue Architect is powered by https://www.linkedin.com/company/sales-iq-group (Sales IQ Global).

    • 10 min
    Automation: Friend or Foe?

    Automation: Friend or Foe?

    Automation can seem like a big, buzzy, maybe scary, topic. But the benefits it can deliver are legitimate, and far greater than simple removing mundane tasks to #FreeTheSalesRep. In this episode of the Revenue Architect podcast, Jeff explores four key benefits of adding automation to your tech stack, and some essential considerations to make before you dive in.
    🔗 LINKS
    Connect with Jeff on https://www.linkedin.com/in/jeffbethechange/ (LinkedIn) or email him at jeff@salesiqgroup.com
    The Revenue Architect is powered by https://www.linkedin.com/company/sales-iq-group (Sales IQ Global).

    • 7 min
    Making the Most of Annual Planning

    Making the Most of Annual Planning

    On this episode Jeff dives deep into the nine steps of a successful Annual Plan.
    1. Setting the topline (new or renewal)
    2. Defining your universe of accounts
    3. Segmentation
    4. Coverage
    5. Capacity
    6. Capability
    7. Quota
    8. Comp Plans
    9. Kickoff
    Tune in to Season 2!
    🔗 LINKS
    Connect with Jeff on https://www.linkedin.com/in/jeffbethechange/ (LinkedIn) or email him at jeff@salesiqgroup.com
    The Revenue Architect is powered by https://www.linkedin.com/company/sales-iq-group (Sales IQ Global).

    • 14 min
    The Evolution of Sales Operations, with Kyle Himmelwright and Luigi Prestinenzi

    The Evolution of Sales Operations, with Kyle Himmelwright and Luigi Prestinenzi

    It's survival of the fittest and only those who adapt will come out on top! Find out what top sales teams are doing to not only survive natural selection but thrive and scale growth in the evolving world of Sales Operations 💥 👊
    In this episode of The Revenue Architect, Jeff talks with Kyle Himmelwright - Director of Revenue Operations at Yelp, and Sales IQ Global's very own Luigi Prestinenzi, where you will learn:
    ​How Sales Ops is evolving beyond tactical executors to strategic partners
    ​Turning your tech stack investment into a profit center
    ​Closing the widening gap between high performing sales orgs and the non-innovators

    Connect with Jeff https://www.linkedin.com/in/jeffbethechange/ (https://www.linkedin.com/in/jeffbethechange/)
    Connect with Kyle https://www.linkedin.com/in/kylehimmelwright/ (https://www.linkedin.com/in/kylehimmelwright/)
    Connect with Luigi https://www.linkedin.com/in/luigiprestinenzi/ (https://www.linkedin.com/in/luigiprestinenzi/)
    Thanks to https://www.salesiqglobal.com/ (Sales IQ Global) for powering The Revenue Architect Podcast!

    • 57 min
    The Sales and Marketing Flywheel, with Jordan Henderson and Sarah Harkness

    The Sales and Marketing Flywheel, with Jordan Henderson and Sarah Harkness

    Hypergrowth companies differentiate themselves with world class alignment between sales and marketing. Instead of a linear handoff from marketing to sales, a virtuous cycle between both groups improves the company’s overall ability to deliver value to prospects and customers alike.
    Tune in to this episode of The Revenue Architect, with Jeff, Jordan Henderson of RingDNA, and Sarah Harkness of Cattledog Digital where you will learn:
    The importance of speed-to-lead
    Contextualized positioning for your customer's pain points
    Qualification to identify your strike zone
    Why using a playbook, sequence and cadence works

    Connect with Jeff https://www.linkedin.com/in/jeffbethechange/ (https://www.linkedin.com/in/jeffbethechange/)
    Connect with Sarah https://www.linkedin.com/in/sarahkateharkness/ (https://www.linkedin.com/in/sarahkateharkness/ )
    Connect with Jordan https://www.linkedin.com/in/jordanmichaelhenderson/ (https://www.linkedin.com/in/jordanmichaelhenderson/)
    Thanks to https://www.salesiqglobal.com/ (Sales IQ Global) for powering The Revenue Architect Podcast!

    • 59 min
    Getting the Marketing and Sales Revenue Engine Partnership Working, with Kristina Jaramillo

    Getting the Marketing and Sales Revenue Engine Partnership Working, with Kristina Jaramillo

    Kristina Jaramillo, president of Personal ABM creates revenue engines for mid-market firms that want enterprize sized deals. Her team creates wins with accounts that were previously unresponsive to sales and marketing for the last five years. Reversing "no" to a yes, protecting at risk accounts, and driving expansion with others. Under Kristina's leadership, her team impacts stage progression, sales cycle, win rates with tier one accounts, deal sizes, ARR and customer lifetime value!
    These are all Kristina's favorite topics - so grab your earphones and prepare to dive into building the revenue engine partnership!
    Connect with Kristina https://www.linkedin.com/in/kristinajaramillo/ (https://www.linkedin.com/in/kristinajaramillo/ )
    Connect with Jeff https://www.linkedin.com/in/jeffbethechange/ (https://www.linkedin.com/in/jeffbethechange/)

    • 32 min

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