Rise & Shine Rachel Green

Connection is why we’re in business and it’s absolutely what your client or buyer is seeking, whether they realise it or not. I dive into this topic with Suz Chadwick, Business & Certified Mindset Coach who helps you build a BRAVE & BOLD personal brand and profitable business. Tune in to uncover the ingredients of sticky, magnetic brands that connect:
Why we crave connection through brands
We buy what we want to do, be and have
How identity and values effect your buying
Why we need brands that connect
How we build one
Understand what it is you’re here to do
How branding makes us money
Metrics that matter for measuring brand connection
The personal brand economy era
Blocks business owners face when building a connection-driven brands
Showing up as the real Suz Chadwick
Balance is BS
FREE ARTICULATE YOUR AUDIENCE DOWNLOAD
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Work with Suz
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Marketing trends – do you get on board? Or stick to your own thing? Shay Bianco spills all on this year’s marketing trends - and why NOT to follow them.

Sustainable skincare is a massive industry and one I’m exploring in this ep with Christie McGann from vegan skin are and make up brand, The Bod Society. From her carport in 2018 to buying a factory in 2022 and winning awards, hers is truly a story of a brand that’s aligned with her life and values. Listen in to hear:
Where Christie started and where she is now
How her own growth and life experiences have shaped The Bod Society
How she creates effective products that are eco friendly, vegan, natural, cruelty free and sustainably sourced
Small batch vs mass production
The dark truths in the beauty industry Christie’s determined to flip by owning an ethical brand
How she stand out and rise above in such a crowded industry
Being the face of the brand as well as the boss
Balancing motherhood with business ownership
Winning business awards as a mum
Christie’s driving force
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Check out The Bod Society
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Not all business awards are created equal. Which is why I’m chatting with Erin Huckle, awards writer and PR pro from Chuckle Communications. She works for creative, innovative and ethical businesses and has an 89% success rate helping clients win or be a finalist in awards.
Why awards are good for your business
What judges are looking for in your entry
Benefits of winning (the good)
Awards with questionable cred – what to look for to know it’s worth your time (the bad)
Award programs as sales funnels (the ugly)
Pay to play – should we have to pay to enter awards?
Practical ways to harness your award to reach more people and grow
How to write a powerful award entry
PR for small business tips 
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Work with Erin + get your awards calendar
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Greenwashing – it’s often more grey than green. In this chat, I untangle sustainability messaging with Sam Rankin. She’s a sustainability copywriter, environmental science grad and fellow mountain bike rider. Sam’s business is Copy Circle and rocks the vanlife writing for conscious brands while she trips around, looking for surf breaks, adventure and nature.
Grab a cuppa, your sneakers, dog or some you time and hear:
What greenwashing is
Common greenwashing terms in brand messaging
SEO keywords and greenwashing
Greenwashing tactics explained
Shady greenwashing examples
What to do if your client is greenwashing
Radical transparency
Brands doing sustainability messaging well
Greenhushing explained
The outcome for brands that don’t do sustainability properly
How to know a business is truly sustainable
Government small biz guidelines for sustainability messaging
Proof that community over competition is more than a hashtag
ACCC Sustainability Guidelines for Business
Sustainability certifications to guide your buying (or aim for as a business owner):
BCorp
Certified compostable
Fair Trade
Certified Organic
FSC
GOTSOEKO
Carbon neutral
Local or artisan made
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Work with Sam

Capacity, time, energy. If these are areas in which you want to do better press play for this chat with Hollie Barac, capacity advocate and time management specialist. No stranger to chronic pain, Hollie is a wise asset for small business owners and brilliant at reminding you that rest is productive.
What a capacity advocate and time management specialist does
Hollie’s health journey
How it’s redefined the way she works
Listening to your body
Protecting your energy as a small business owner
Reframing the concept of rest from reward to essential
Neurodivergency in small business
3 ways to boost your capacity
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Work with Hollie
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