In this episode I explore the increasing reports of social media fatigue I have observed and the subsequent benefits of choosing a primary platform for your social media efforts. If you are responsible for the LinkedIn and / or social media presence for your B2B organisation, this episode is for you. Here are the resources I mention in this episode that support LinkedIn as the primary platform for B2B organisations and brands.
Content Marketing Institute article: https://contentmarketinginstitute.com/articles/linkedin-b2b-social-media-platform
Hubspot article: https://blog.hubspot.com/marketing/linkedin-vs-facebook
Later article: https://later.com/blog/linkedin-b2b-marketing/
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