226 episodes

Sales Culture is a podcast about elevating sales performance and running community-building experiments with B2B micro-influencers.

Learn more about the upcoming workshop in Atlanta on February 24, 2024 at workshop.podcastgrowthpartners.com

Sales Culture with Joe Lemon Joe Lemon

    • Business

Sales Culture is a podcast about elevating sales performance and running community-building experiments with B2B micro-influencers.

Learn more about the upcoming workshop in Atlanta on February 24, 2024 at workshop.podcastgrowthpartners.com

    172. The Fatal Mistake Salespeople Make in MedTech (Especially Early in Careers)

    172. The Fatal Mistake Salespeople Make in MedTech (Especially Early in Careers)

    How to Avoid the Biggest Sales Mistake in Med Tech (and Most Industries)

    The Fatal Mistake Salespeople Make in healthcare sales is not having a strong "why" is crucial for success. 

    Joe Lemon, host of the Sales Culture Podcast, dives deep into salespeople's fatal mistakes, especially those new to the MedTech space.

    In this episode, you'll learn:

    The one thing most salespeople miss that costs them dearly
    Why being "sold" on yourself is the secret weapon of top salespeople
    A robust 3-step process to build unshakeable confidence in your product or service


    Even if you're not in sales, this episode is packed with valuable insights on building a strong personal narrative and achieving success in any field!

    Are you new to MedTech sales? Joe also discusses the exciting opportunities in this growing industry and why you might not need the traditional qualifications you think.

    Love the Sales Culture Podcast? Like and subscribe for more sales tips and interviews with industry leaders!

    Linkedin: https://www.linkedin.com/in/joealexlemon/
    IG: https://www.instagram.com/joealexlemon/
    TikTok: https://vm.tiktok.com/ZMdF9f7hg/

    Podcast
    → Let’s Connect + hit the icon on my profile + tap into the Sales Culture Show
    ↳ Be the first to see (all of) my posts and stay connected.
    ↳ Listen to the podcast - SalesCulture.co


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

    • 8 min
    171. Paul-Lukas Hoffschmidt : Mastering Prospecting and Data-Driven Strategies for Market Domination

    171. Paul-Lukas Hoffschmidt : Mastering Prospecting and Data-Driven Strategies for Market Domination

    Tap into: SalesCulture.co

    --

    How do MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world?



    In this episode of Sales Culture Podcast, host Joe Lemon delves into the evolving challenges of email marketing, social selling, and leveraging data for effective strategies in the medical technology industry.



    With guest Paul Lucas, founder of Alpha Sophia, they explore actionable tactics for startups and small to medium-sized businesses (SMBs) in the MedTech sector. They discuss overcoming budget constraints, utilizing data for targeted marketing, and selecting the proper channels for outreach. Lucas shares insights on the Alpha Sophia platform's unique ability to identify key opinion leaders and influencers, offering startups a competitive edge.



    The conversation also touches on the shift towards a sales and marketing-driven approach post-product development, the significance of early engagement on social media, and the evolving landscape of MedTech marketing. This episode is a treasure trove for MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world.



    00:00:00 Sales Culture: Medtech Startup Strategy

    00:00:59 Alpha Sophia's Founder on The Pod

    00:01:27 How to Leverage Sales Data in Medtech?

    00:03:16 How to Build a Medical Marketing Team with Data-Driven Sales?

    00:05:45 How to Find the KOLs (Key Opinion Leaders) of Tomorrow?

    00:08:00 How to Leverage Social Media for Medical Marketing?

    00:12:39 MEDTech Startup Social Media Growth

    00:14:23 How To Build a Healthcare Sales Platform with LinkedIn?

    00:21:45 What's Next for AlphaSophia?

    00:22:57 AI in the Medtech World





    Connect with Paul-Lukas Hoffschmidt  on LinkedIn

    https://www.linkedin.com/in/hoffschmidt/overlay/about-this-profile/
    → Let’s Connect + hit the icon on my profile + tap into the show
    ↳ Be the first to see (all of) my posts and stay connected.
    ↳ Listen to the podcast - SalesCulture.co


    Linkedin: [https://www.linkedin.com/in/joealexlemon/](https://www.linkedin.com/in/joealexlemon/)

    IG: [https://www.instagram.com/joealexlemon/](https://www.instagram.com/joealexlemon/)

    TikTok: [https://vm.tiktok.com/ZMdF9f7hg/](https://vm.tiktok.com/ZMdF9f7hg/)






    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

    • 25 min
    170. Biz Dev Show: Leveraging Influencer Marketing, Social Media, and Targeted Outreach for Small Business Growth

    170. Biz Dev Show: Leveraging Influencer Marketing, Social Media, and Targeted Outreach for Small Business Growth

    Sponsor: Workshop.PodcastGrowthPartners.com

    Connect on Linkedin: https://www.linkedin.com/in/joealexlemon

    Listen Now: SalesCulture.co



    How do you improve your business development strategies in 2024?



    In this podcast episode, Joe Lemon discusses business development strategies for small businesses and agencies in 2024.



    Minor tweaks to existing playbooks, such as influencer marketing and social media engagement, to improve lead generation.



    Traditional strategies, including micro-influencer collaborations combined with targeted outbound efforts and consistent social media presence,, which will be a a big part of how SMBs win in 2024.



    → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show

    ↳ Be the first to see (all of) my posts and stay connected.

    ↳ Listen to the podcast - SalesCulture.co




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

    • 9 min
    169. #AVideoEveryDayUntilIGetHired

    169. #AVideoEveryDayUntilIGetHired

    The Most Effective Job Search Strategy You Haven't Tried Yet

    Connect with Juan Young Linkedin: https://www.linkedin.com/in/juan-young-b10712117/



    Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

    • 4 min
    168. Real Influence: Transforming B2B Sales into Industry Leaders

    168. Real Influence: Transforming B2B Sales into Industry Leaders

    Connect on LI: https://www.linkedin.com/in/joealexlemon/



    In this episode Joe Lemon explores the evolution of the B2B sales professionals to become industry influencers.



    He differentiates between content creators and influencers, underscoring the latter's role as trusted authorities.



    Connect with Joe on Linkedin and keep the the conversation on the evolving landscape of B2B sales.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

    • 7 min
    167. Rise of the Rogue Rep: Uncovering Six-Figure Side-Hustles in Healthcare

    167. Rise of the Rogue Rep: Uncovering Six-Figure Side-Hustles in Healthcare

    Listen Now:Press Play

    Connect on Linkedin: https://www.linkedin.com/in/joealexlemon/



    🤔 How can industry experts leverage their knowledge to create lucrative opportunities in the healthcare space? 



    In this episode of the Sales Culture podcast, Joe Lemon highlights the lucrative opportunities for those with healthcare expertise to establish side hustles as independent reps. The host illustrates how these individuals add value to healthcare providers and manufacturers by sharing success stories. The discussion also covers the challenges medtech companies face, such as regulatory constraints, and how independent reps can help overcome these by providing education and marketing support. 

    Opportunities for Independent Sales Reps (00:00:00)Discussion on leveraging industry knowledge for lucrative side hustles in the medical device industry.

    Elevating Sales and Marketing Performance (00:01:27)Insights on building grassroots skills, profitable side hustles, and selling products effectively.

    Challenges Faced by MedTech Companies (00:02:20)MedTech companies facing commoditization, struggles to differentiate, and the need for value addition.

    Role of Independent Medical Sales Reps (00:04:10)Examples of independent reps adding value through education, marketing, and filling gaps in the healthcare provider space.

    Future Opportunities for Independent Sales Providers (00:07:09)Exploration of the potential B2C play in the medtech industry and the opportunities for independent sales providers.

    Becoming an Independent Sales Provider (00:09:12)Discussion on the potential for a six-figure side hustle as an independent sales provider in the medtech industry.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

    • 9 min

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
Straight Talk with Mark Bouris
Mentored.com.au
She's On The Money
Victoria Devine
Backstage with Cooper & Matty Johns
JOHNS MEDIA
Equity Mates Investing Podcast
Equity Mates Media
Imagine This...
Boston Consulting Group BCG