50 episodes

SLMA Radio, a service of the Sales Lead Management Association, is a streaming live weekly program, on the Funnel Radio Channel which interviews executives in B2B marketing and Sales. The program explores subjects in sales lead management, lead generation, marketing operations, artificial intelligence and all aspects of marketing and sales management. Published since the July 27, 2010, the program has multiple hosts who have interviewed more than 500 executives with a download listenership of more than 105,000. SLMA Radio is one of many radio/podcast programs produced by the Funnel Media Group LLC for the Funnel Radio Channel.

Sales Lead Management Radio OC Talk Radio

    • Business

SLMA Radio, a service of the Sales Lead Management Association, is a streaming live weekly program, on the Funnel Radio Channel which interviews executives in B2B marketing and Sales. The program explores subjects in sales lead management, lead generation, marketing operations, artificial intelligence and all aspects of marketing and sales management. Published since the July 27, 2010, the program has multiple hosts who have interviewed more than 500 executives with a download listenership of more than 105,000. SLMA Radio is one of many radio/podcast programs produced by the Funnel Media Group LLC for the Funnel Radio Channel.

    Will One Bad Thing Bury All The Good You Do?

    Will One Bad Thing Bury All The Good You Do?

    Here we are tackling chapter six of Paul Furiga's book, Finding Your Capital S Story." You need to know the answers to these questions before you can create your story. 
    What is your organization's purpose?
    What is the market demand for what your company does?
    What competitive position distinguishes you from your competitors? What really sets you apart?
    Who is your client? It's not everyone. AND where are they?  What communication channels do you use to sell your purpose or unique position? 
    What is your call to action? Don't leave us flat. 
    Listen to this episode and catch the previous ones in this series:
    Storytelling isn’t crap, it’s biology.
    Carl, Joe, the Monomyth, and Déjà vu
    Learn How to Tell Stories From Wanamaker and The Three Tenors
    Regularly Adjust Your Company’s Story to Stay Relevant and Interesting
    When you stray from your archetype your story falls apart

    • 26 min
    When you stray from your archetype your story falls apart

    When you stray from your archetype your story falls apart

    In this fifth chapter, Paul explores experiences that led him to focus on storytelling for companies as a career and a passion. We're going to dig into the story of his own company, explore the application of the principles that drive your Capital S Story, and meet some common heroes that we're going to refer to as archetypes. Paul Furiga is our guest as we continue the series with him. He says, "In most organizations, you're a Capital S Story and your brand are lonely souls living separate lives inside your organization, and they've probably never been introduced to each other. And your story should drive your brand. They should be connected." Tune in for the episode of Sales Lead Management Radio, "When you stray from your archetype your story falls apart."
    About Susan's Guest:
    Paul Furiga is the president and chief storyteller at WordWrite, having founded the Pittsburgh-based PR and digital marketing agency nearly 20 years ago in a candy-striped bedroom before growing it into a perennially top-ranked firm. Paul, who was formerly a vice president at Ketchum Public Relations, was honored in 2013 with the Public Relations Society of America Pittsburgh chapter's Hall of Fame Award for his impact in the region.
    Before that, Paul spent two decades as a journalist, covering it all, from Cincinnati City Hall to Congress and the White House, as well as serving as editor of the Pittsburgh Business Times. As you can imagine, he has some stories to tell.

    • 22 min
    Regularly Adjust Your Company's Story to Stay Relevant and Interesting

    Regularly Adjust Your Company's Story to Stay Relevant and Interesting

    Susan's guest, Paul Furiga, author of Finding Your Capital S Story, opens this episode telling us, "In the old days before smartphones and Twitter, I would say that a small S story is something you read in the newspaper, and it's in the bottom of the birdcage tomorrow. Now we don't read newspapers that much anymore. What we do is we look at our Twitter feed and then we swipe that story away. So it's the same thing. The point is that the stories that we consume most of the time, don't rise to the level of answering the most important questions about your organization. That's why we created this term called the capital S Story. And the capital S Story is a story above all other stories that answer these questions. Why somebody would buy from you, work for you, invest in you, or partner with you.  These questions get to the very nature and character of your organization. And that's why your capital S Story is a story above all others.
    Join them for a continuing discussion of why your story drives your brand.

    • 21 min
    Learn How to Tell Stories From Wanamaker and The Three Tenors

    Learn How to Tell Stories From Wanamaker and The Three Tenors

    This is our third episode in the series of Paul Furiga going through his book, Finding Your Capital S Story. We get to go down the history of advertising and where it lost its way and how the founders of advertising from over a hundred years ago as a whole have almost been forgotten (Have you heard of John Wanamaker?) at least their original methods and thinking behind the use of stories to relate to their target audience. What we are facing today is not how it started, and we have lost our way as we go in for the easier, messier quick kill and the splatter shot effect.
    About Susan's Guest:
    Paul Furiga is the president and chief storyteller at WordWrite, having founded the Pittsburgh-based PR and digital marketing agency nearly 20 years ago in a candy-striped bedroom before growing it into a perennially top-ranked firm. Paul, who was formerly a vice president at Ketchum Public Relations, was honored in 2013 with the Public Relations Society of America Pittsburgh chapter's Hall of Fame Award for his impact in the region.
    Before that, Paul spent two decades as a journalist, covering it all, from Cincinnati City Hall to Congress and the White House, as well as serving as editor of the Pittsburgh Business Times. As you can imagine, he has some stories to tell.

    • 21 min
    Carl, Joe, the Monomyth, and Déjà vu

    Carl, Joe, the Monomyth, and Déjà vu

    The brain has been proven to be hardwired for storytelling - both telling and listening. Learn how across cultures, countries, languages the stories we tell are the same at their core. Paul Furiga is back to help guide us to identifying our Monomyth, or Heroe's Journey. We talk about Bridgette Jones, Yoda, and how our brains align when we hear those core stories told by others. Join us as we learn about Carl, Joe, the Monomyth, and Déjà vu from his new book, "Finding Your Capital S Story." 
    ----more----
    About Susan's Guest:
    Paul Furiga is the president and chief storyteller at WordWrite, having founded the Pittsburgh-based PR and digital marketing agency nearly 20 years ago in a candy-striped bedroom before growing it into a perennially top-ranked firm. Paul, who was formerly a vice president at Ketchum Public Relations, was honored in 2013 with the Public Relations Society of America Pittsburgh chapter's Hall of Fame Award for his impact in the region.
    Before that, Paul spent two decades as a journalist, covering it all, from Cincinnati City Hall to Congress and the White House, as well as serving as editor of the Pittsburgh Business Times. As you can imagine, he has some stories to tell.

    • 15 min
    Storytelling isn't crap, it's biology.

    Storytelling isn't crap, it's biology.

    This is a series about Finding Your Capital S Story - the new book by Paul Furiga. In this episode, we tackle the first chapter that I found fascinating - the science behind storytelling and how our brains are hardwired for storytelling. Paul will explain how well-known brands effectively employ storytelling for their success and what we can learn from them, without copying them.
    ----more----
     
    About Susan's Guest:
    Paul Furiga is the president and chief storyteller at WordWrite, having founded the Pittsburgh-based PR and digital marketing agency nearly 20 years ago in a candy-striped bedroom before growing it into a perennially top-ranked firm. Paul, who was formerly a vice president at Ketchum Public Relations, was honored in 2013 with the Public Relations Society of America Pittsburgh chapter's Hall of Fame Award for his impact in the region.
    Before that, Paul spent two decades as a journalist, covering it all, from Cincinnati City Hall to Congress and the White House, as well as serving as editor of the Pittsburgh Business Times. As you can imagine, he has some stories to tell.

    • 15 min

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