Naivety in marketing, social movements and the tension between brand and product. Head brand and marketing strategist at Thankyou, Sarah Prescott. Dave and Sarah chat: brand origins; challenges of launching; 7-11 campaign; turning social followers into social movements; the massive challenge to get stocked at Coles and Woolworths; optimism, ambition, naivety, taking risks; consumers who want to make a difference; social enterprise; growing a marketing team from scratch; the tension between brand and product; what marketing skills is Thankyou looking for? Six in 60.
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