44 min

Sarah Prescott – Thankyou (part one) MarCast

    • Marketing

Naivety in marketing, social movements and the tension between brand and product. Head brand and marketing strategist at Thankyou, Sarah Prescott. Dave and Sarah chat: brand origins; challenges of launching; 7-11 campaign; turning social followers into social movements; the massive challenge to get stocked at Coles and Woolworths; optimism, ambition, naivety, taking risks; consumers who want to make a difference; social enterprise; growing a marketing team from scratch; the tension between brand and product; what marketing skills is Thankyou looking for? Six in 60. 

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

Naivety in marketing, social movements and the tension between brand and product. Head brand and marketing strategist at Thankyou, Sarah Prescott. Dave and Sarah chat: brand origins; challenges of launching; 7-11 campaign; turning social followers into social movements; the massive challenge to get stocked at Coles and Woolworths; optimism, ambition, naivety, taking risks; consumers who want to make a difference; social enterprise; growing a marketing team from scratch; the tension between brand and product; what marketing skills is Thankyou looking for? Six in 60. 

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

44 min

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