26 min
SAS Virtual Fridays - Thriving in the Never Normal #3 with Steven Van Belleghem and Steven Hofmans SAS Podcast
-
- Business
Now that the shopping experience has drastically changed, the bol.coms and Amazons of these worlds are companies whose financial estimates have improved since the start of the year.
More and more commercial approaches involve filters and subscription models. Think about bots like Alexa and Google Home, or food-box subscriptions. This results in customer relationships becoming increasingly complex and uncertain.
Steven Van Belleghem explains the three best practices brands should follow to stay relevant and visible: transactional convenience, emotional convenience and helping customers save the world. Steven Hofmans explains how data and analytics can help create this transactional & emotional convenience.
The combination between customer-centric thinking, the latest technologies and the human touch is the guiding principle in today’s podcast.
Now that the shopping experience has drastically changed, the bol.coms and Amazons of these worlds are companies whose financial estimates have improved since the start of the year.
More and more commercial approaches involve filters and subscription models. Think about bots like Alexa and Google Home, or food-box subscriptions. This results in customer relationships becoming increasingly complex and uncertain.
Steven Van Belleghem explains the three best practices brands should follow to stay relevant and visible: transactional convenience, emotional convenience and helping customers save the world. Steven Hofmans explains how data and analytics can help create this transactional & emotional convenience.
The combination between customer-centric thinking, the latest technologies and the human touch is the guiding principle in today’s podcast.
26 min