Scaling business advisory services in your firm with Stephen Grant, Azets

Host James Mason interviews Stephen Grant, partner at Azets, UK about his journey in business advisory and the launch of the Boost Business Advisory Initiative, which aims to enhance client performance through tailored advisory services. He discusses the challenges of balancing existing responsibilities with new initiatives, the importance of internal training and mindset transformation, and the future of advisory services in the accounting industry. Stephen emphasises the need for accountants to evolve into true advisors, focusing on delivering value and solving client issues rather than just compliance. 

Takeaways 

• Pick the right people who are passionate about business advice. 
• Create time for learning and internal promotion. Support from external training organisations is crucial.
• Encourage a culture where mistakes are seen as learning opportunities. 
• Demonstrate capability to build internal referrals. 
• Focus on deeper conversations with clients during compliance meetings. 
• The future of accounting lies in advisory services. 
• Accountants must evolve to meet client expectations.
• Internal champions are essential for driving change. 
• Continuous improvement is key to success in advisory. 

Timecodes

00:10 Introduction to Business Advisory Services 

04:46 Stephen Grant’s Business Advisory Journey 

08:07 Launching the Boost Business Advisory Initiative 

12:51 Balancing Advisory with Existing Responsibilities 

16:55 Transforming Internal Mindsets 

25:28 The Future of Advisory Services 

28:02 Key Takeaways for Success in Advisory