159 episodes

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.

Secret Sauce - The Restaurant Marketing Podcast James Eling |Restaurant Marketing, Strategy and Tactics

    • Business
    • 5.0 • 36 Ratings

We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.

    159 - Optimizing your Google My Business account for Fun and Profit

    159 - Optimizing your Google My Business account for Fun and Profit

    We discuss why your Google My Business account is so important and give you simple steps to grow your revenue with a GMB account that works.
    Have a listen and make sure that you are ticking all of the boxes that Google needs to send you all of the customers that your Restaurant deserves.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 29 min
    158 - How your Restaurant can fight back against Deliveroo and other Delivery companies

    158 - How your Restaurant can fight back against Deliveroo and other Delivery companies

    This is the second part of podcast series on how delivery aggregators are destroying the Restaurant industry.
    We discuss what tactics restaurants are using to build profitable Restaurant delivery businesses.
    If you missed part I, make sure you catch up on it, because we discuss all of the issues, particularly with Deliveroo.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 31 min
    157 - The Death of the Restaurant Industry and Deliveroo - the company that wants to kill it

    157 - The Death of the Restaurant Industry and Deliveroo - the company that wants to kill it

    This is the first part of podcast series on how delivery aggregators are destroying the Restaurant industry.
    Deliveroo and their Dark Kitchens could see a fundamental difference to the way we eat, with negative impacts for employment, food quality and even, I believe, social cohesion.
    Have a listen to understand the real impact on Restaurants.
    Part II will cover what we can all do.
    Restaurants are often the route to the middle class for immigrants who don't speak their new countries language and cooking or working in a restaurant is their first opportunity in their home.  
    The real innovation of delivery aggregators is the ability  to pay below 
     
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 28 min
    156 - Ideas for Restaurant Yield Management

    156 - Ideas for Restaurant Yield Management

    Restaurant Yield optimization is an advanced technique for restaurant profitability, but there is nothing stopping all Restaurants from implementing some of the easier techniques.  
    We discuss how it can work in your Restaurant.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 28 min
    155- Restaurant Yield Management examples to improve your Restaurant's profitability

    155- Restaurant Yield Management examples to improve your Restaurant's profitability

    Restaurant Yield Management is a key tactic for profitable Restaurants.
    We discuss real-life examples that are easy to implement in your Restaurant so that you can increase profitability for your Restaurant.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 28 min
    154 - Is Marketing the missing ingredient in your Restaurants Secret Sauce for Profitability?

    154 - Is Marketing the missing ingredient in your Restaurants Secret Sauce for Profitability?

    Marketing for a Restaurant is often the missing ingredient for Restaurants.  This is Part 2 of our series on why Restaurant Marketing is so important for Restaurant owners.
    These days have the best food is no where near enough to be successful.  Remember - you don't want to have the best Restaurant that no one has ever heard of.  Have a listen for our reasons for Restaurant marketing and see if there is something that you are missing.
    Don't forget to check out our free Restaurant Website Audits.  If you think you're missing out on your fair share of customers, maybe your web developer has made some of the common mistakes.  Book a free 15 minute no-obligation chat with one of our team and get some ideas on how to find more customers.
    Check out the Secret Sauce podcast shownotes for more information on this episode.

    • 34 min

Customer Reviews

5.0 out of 5
36 Ratings

36 Ratings

PravinkT ,

Pravin T

This is one greatest podcasts helping people with food business ambitions and dreams.
100% recommended

Fun-inda-sun1 ,

Restaurant Rescue

When my restaurant was struggling most my executive chef put me onto the M4R podcast. Implementing the tips has been a great outcome for us. There were so many great tips I decided to take out the premium package website build. Each morning during prep my staff and I listen to James. We pick up new tips and to keep ideas flowing. It’s a great team bonding/building exercise. We have an ongoing competition about who can do the best James impersonation which is a lot of fun!

Bradddllees ,

Great Resource

I’ve taken so many great tips for my cafe startup Three Flamingos Espresso

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