Badass and Bulletproof Shona Gates

Understanding the 4 Customer Buyer Types

In this episode of the Badass + Bulletproof podcast with Shona Gates, we delve into the intricacies of the four customer buyer types, drawing insights from a comprehensive 90-minute masterclass on the same topic. Here's what you can expect:

1. Exploration of Buyer Archetypes: We dissect the four fundamental buyer personas crucial for understanding consumer behavior in marketing. From the methodical planner to the spontaneous impulse buyer, we unravel the motivations behind each type

2. Insights into Consumer Behavior: Gain valuable insights into how these buyer types influence purchasing decisions and shape market trends. Understand the psychology driving consumer preferences and tendencies

3. Strategies for Business Success: Learn how businesses can leverage this understanding to tailor their marketing strategies effectively. Discover actionable tips to target each buyer type and maximize business growth.

Tune in to explore the significance of the four customer buyer types in marketing and their profound impact on business success.

🔗 Explore the Full 4 CUSTOMER BUYER TYPEs 90-minute masterclass here { http://sexyselfish.com/buyertypes }

🚀 Help Us Thrive:

Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:

https://www.tiktok.com/@badassandbulletproof
https://www.instagram.com/shonagates.co
https://www.facebook.com/sexyselfish
https://www.youtube.com/c/ShonaGates/featured
https://soundcloud.com/shona-gates

And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.

Buyer keywords
Customer buyer types
Buyer personas
Consumer behavior insights
Marketing strategies
Buyer intent keywords
Commercial intent keywords
Purchase motivation
Market trends
Target audience analysis
Consumer preferences
Purchasing decisions
Business growth tactics
Marketing insights
Market segmentation
Buyer psychology
Purchase influencers
Targeted advertising
Consumer tendencies
Marketing effectiveness
Buyer journey mapping
Customer segmentation
Audience targeting
Sales optimization
Conversion optimization
Behavioral economics
Consumer research
Market analysis
Purchase patterns
Marketing ROI measurement

Activating 10K Months

From Struggling to $1000 to Standard $10,000 Months: The actual steps i took

Join us on the first episode for 2024 as we delve into the inspiring journey of turning business struggles into consistent $10,000 months. Shona, host of the BADASS + BULLETPROOF podcast series, shares the strategic and energetic shifts that took her from the "I can't afford it" mindset to a place where $10,000 cash months are the new norm.

Discover the key steps that propelled Shona's success:

1. **Embodying Abundance:** Learn how to embrace the version of yourself that's already achieving 10k months and the importance of investing in that energy.
2. **Magnetic Messaging Mastery:** Uncover the art of crafting messages that resonate with your dream client, empowering them to take responsibility and make confident purchases.
3. **Cash Stacking Strategies:** Explore the secrets behind creating recurring and predictable income through payment plans, membership models, and an irresistible offer suite.
4. **Captivating Content Creation:** Find out how to create content that not only captivates your audience but has them eagerly reaching out for payment links.
5. **Unapologetic Visibility:** Shona emphasizes the significance of showing up daily, unapologetically and fearlessly, shedding the reluctance to speak your truth.

To make big money, you must be willing to make big moves. Shona shares insights on investing in yourself, being the person you want others to invest in, and the powerful connection between being a woman who gets paid and one who pays women.

If you're ready to go all in, create the income and impact you desire, and stop winging it, this episode is your roadmap to success. Shona reminds us that we are worth more than settling for mediocrity.

🔗 Explore the BULLETPROOF BUSINESS EVENT www.sexyselfish.com/bulletproofbusinessevent

🚀 Help Us Thrive:

Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:

https://www.tiktok.com/@badassandbulletproof

https://www.instagram.com/shonagates.co

https://www.facebook.com/sexyselfish

https://www.youtube.com/c/ShonaGates/featured

https://soundcloud.com/shona-gates

And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.




- Business Success
- Financial Abundance
- 10K Months
- Energetic Shifts
- Magnetic Messaging
- Recurring Income
- Payment Plans
- Membership Models
- Offer Suite
- Captivating Content
- Unapologetic Visibility
- Empowerment
- Confidence
- Investment Strategies
- Woman in Business
- Big Moves
- Self-Worth
- Breakthrough
- Transformative Journey
- Overcoming Struggles
- Success Mindset
- Empowered Clients
- Fearless Authenticity
- Financial Freedom
- Unveiling Pitfalls
- Social Media Strategies
- Break Free
- Roadmap to Success
- Worthiness
- Unapologetic Living

A sneak peak into my 2024 strategy…. 90-day planning for Q1

Ask me anything about being a multi-passionate women in business, 90-day planning, or joining the 90-day challenge that begins on Jan 1st, we are leaving basic bitch business in 2023 ... and going all the fuck IN in 2024 !!

www.sexyselfish.com/90daychallenge

Welcome back to Badass + Bulletproof! I'm Shona Gates, and in this thought-provoking episode, we're delving into the fascinating world of the anti-website movement in the coaching industry.

Having navigated both paths successfully over the years, I'm peeling back the layers to reveal a deeper conversation.

Join me as we explore the intricacies of both sides, discussing how individual goals, values, and capacity play a pivotal role in determining whether embracing or shunning a website aligns with your journey. It's more than just an online presence; it's about aligning with your client buyer type and ideal audience.

This episode isn't about prescribing one-size-fits-all solutions. Instead, we're diving into the importance of trusting yourself to make decisions that resonate with your unique coaching approach.

Tune in for insights that go beyond the surface and empower you to make intentional choices for yourself and your clients.

🔗 Explore the Full OVERFLOW program here: www.sexyselfish.com/theoverflow

🚀 Help Us Thrive:
Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:

https://www.tiktok.com/@badassandbulletproof
https://www.instagram.com/shonagates.co
https://www.facebook.com/sexyselfish
https://www.youtube.com/c/ShonaGates/featured
https://soundcloud.com/shona-gates

And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.

* Coaching Strategies
* Business Empowerment
* Anti-Website Movement
* Client-Centric Approach
* Individual Goals
* Values Alignment
* Trusting Decisions
* Ideal Audience
* EmpowerHER Conversations
* Success Stories
* Goal Setting
* Resilient Leadership
* Business Wisdom
* Women Entrepreneurs
* Coaching Insights
* Online Presence
* Decision-Making Empowerment
* Authentic Leadership
* Navigating Challenges
* Strategic Coaching
* Unique Client Buyer Type
* Intentional Choices
* Trust Your Path
* Deep Conversations
* Empowered Decisions
* Business Transformation
* Women in Leadership
* Shona Speaks
* Podcast Wisdom
* Badass + Bulletproof

NEW PODCAST EPISODE - "Cracking the Code to Success: The Power of 90-Day Plans and Daily Consistency"

Join us in this episode as we unravel the secret sauce to success – the transformative power of 90-day plans and the magic of daily consistency.

Shona reflects on her MLM days and how a seemingly painful 90-day plan became the game-changer.
Discover the journey from dragging feet to the lightbulb moment and the addicting realization of building momentum.
Explore the untold truth about success, gatekeeping the daily grind, and why so many people crave shortcuts.

Get ready for an honest dive into the world of 90-day plans, accountability, and the discipline of daily habits.
Learn why consistency matters, tracking is crucial, and discomfort is a stepping stone.

This episode isn't about hacks; it's about the slow burn of daily discipline, separating the hobby from the business. Tune in for the guide to radical responsibility, being a woman of your word, and turning small disciplines into great achievements.

It's time to crack the code and show up for yourself every day, rain or shine. And building layers of small new habits and that “lead to big fuck yeah, I did that." Kind of success.

LISTEN HERE
🔗 Explore the Full 90 day challenge here www.sexyselfish.com/90daychallenge

🚀 Help Us Thrive:
Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:

https://www.tiktok.com/@badassandbulletproof
https://www.instagram.com/shonagates.co
https://www.facebook.com/sexyselfish
https://www.youtube.com/c/ShonaGates/featured
https://soundcloud.com/shona-gates

And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.

MLM
90-Day Plan
Daily Consistency
Success Strategies
Momentum Building
Accountability
Radical Responsibility
Business Growth
Habit Formation
Goal Setting
Data Tracking
Business Analytics
Small Disciplines
John Maxwell
Women in Business
Empowerment
Personal Development
Self-Improvement
Entrepreneurship
Success Journey
Building Habits
Business Building
Goal Achievement
Discipline
Radical Responsibility
Success Mindset
Achievements
Small Daily Actions
Layered Habits
Journey to Success

Welcome back to Badass + Bulletproof, where income meets impact.

I’m your host, Shona Gates, and in this episode, we're diving deep into the challenges faced by women in business when integrity takes a hit in our industries.

Tune in as I unveil the reasons behind my recent podcast hiatus, and what to expect moving forward from this space.

Together, we'll explore the raw emotions of anger and frustration that arise when navigating the murky waters of professional integrity.
This episode is your guide to transforming these emotions into positive self-development, but also practical tips on how to not turn into a basic bitter bitch about it.

If you've ever felt frustrated about people in your industry behaving without integrity and just being down right douche bags and getting away with it …. This is the episode for you

Join me as we dive into this juicy and probably triggering conversation for many.

🔗 Explore the Full INTEGRATE Masterclass: www.sexyselfish.com/integrate/

🚀 Help Us Thrive:
Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:

https://www.tiktok.com/@badassandbulletproof
https://www.instagram.com/shonagates.co
https://www.facebook.com/sexyselfish
https://www.youtube.com/c/ShonaGates/featured
https://soundcloud.com/shona-gates

And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.

* Women in Business
* Integrity in the Industry
* Rising Strong
* Empowerment Podcast
* Professional Growth
* Resilience Stories
* Badass Women
* Female Entrepreneurs
* Shona Gates
* Bulletproof Mindset
* Industry Challenges
* Navigating Frustration
* Business Empowerment
* Masterclass Insights
* Personal Development
* EmpowerHER Community
* Women Leadership
* INTEGRATE Masterclass
* Shona Gates Podcast
* Female Trailblazers
* Industry Integrity
* Overcoming Adversity
* Badassery Unleashed
* Inspirational Stories
* Podcast Hiatus Journey
* Rise Strong Together
* Women's Resilience
* Transformative Conversations
* Shona Gates Insights
* Badass + Bulletproof Podcast