"Should I work in advertising or marketing or something else?"
In this episode, we discuss what it's like to shift from advertising to marketing - and back.
Challapalli Kalyan Ram is based in Mumbai, India. From project/account manager to strategist to a consumer planning and research manager in Diageo and back to strategy, Kalyan is now running his own shop Wolfzhowl where they specialize in branding, research, and many other services.
Dmitry Grobov is based in Moscow, Russia. He started out as a strategic planner and moved his way up to strategic planning director and is now the head of marketing in Xiaomi Russia. He uses a creative yet data-driven approach that helps him craft marketing campaigns and guide teams to success.
Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com