214 episodes

Want to know how to use your podcast to get clients and leads for your business? You are in the right place.

Did you ever ask, "How do I know if I should create a podcast?" Or, "What ROI will I achieve with a podcast?" And, "Will a podcast save me money and time?" Then this podcast is for you ...

This show explores the stories and experiences of entrepreneurs and artists that have created a podcast. Their journey and where they have made their mistakes. We highlight their successes and talk about their learning curves. We also get into conversations about when podcasting hasn't worked.

If you are thinking about creating a podcast, or have started one and looking to improve by learning from other people's mistakes - this is for you!

Should I Start A Podcast Ronsley Seriojo Vaz

    • Business
    • 4.7 • 19 Ratings

Want to know how to use your podcast to get clients and leads for your business? You are in the right place.

Did you ever ask, "How do I know if I should create a podcast?" Or, "What ROI will I achieve with a podcast?" And, "Will a podcast save me money and time?" Then this podcast is for you ...

This show explores the stories and experiences of entrepreneurs and artists that have created a podcast. Their journey and where they have made their mistakes. We highlight their successes and talk about their learning curves. We also get into conversations about when podcasting hasn't worked.

If you are thinking about creating a podcast, or have started one and looking to improve by learning from other people's mistakes - this is for you!

    How to Launch a podcast brand

    How to Launch a podcast brand

    Guests: Shawn Walchef, Anna Vocino, James Whittaker, Sandy Waters
    Learn how to launch a podcast brand Ever wanted to know how to launch your podcast? What about launching your podcast as a brand? Launching your podcast as a brand will give you more bang for your buck and will dramatically increase the trust you build in your industry. This episode is packed filled with ideas, tactics and tricks you need to launch your podcast. Or, even relaunch it.
    In this episode you will:
    Learn how to America’s angriest trainer launched his podcast Understand how you have to rebrand & refresh your brand ever so often Learn to think about how to present an elegant looking brand Take a deeper look at brand consistency and why it is crucial to have brand guidelines We answer a question about how a barbecue restaurant became a media brand Rethink your podcast hosting responsibilities by having a clear vision about how you show up for your audience and connect with them Understand how to launch a brand once you have the branding basics sorted Hear us talk about how to launch and relaunch your brand when you are ready Learn the foundations of how to launch a podcast correctly Think differently about how to create the hype for your brand when you are launching We talk in-depth about launching your podcast, your brand, your book, your product. This episode covers the launching ideas every business owner needs to listen to. All this and more, on this week’s episode of  Should I Start A Podcast.
    Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them.
    Pretty Please. Enjoy the show.
    After you listen to this episode I would love you to take these 3 small steps that will help you Launch your next thing:
    Make a list of where you want to be seen. On what platforms and to whom? Who is your audience. Now think about who has your target market but no competitive overlap. List these people. If you’ve listened to previous episodes of this show, you would already have these done. Create a 13 week timeline before you are about to launch. What would you like to happen, and how would you like it to go down, and who would you like helping you? What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be.
    These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful.
    If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.
    If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.
    We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group
    Stay tuned next week when we going to talk with the legend that is John Lee Dumas. We cover lots including the common path to uncommon success. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.

    • 35 min
    Make your podcast audience love you

    Make your podcast audience love you

    We stop ourselves from creating a podcast because we don’t know what to make. We don’t know what will make our audience love us. We struggle to link all the amazing things we’ve done into a podcast concept for a certain audience. All this leads to us creating just another generic podcast that everyone else has made before. Well, until now. Because if this is where you are at right now, then this episode is just made for you. 
     
    In this episode you will:
    Learn how to activate a Facebook group of people that want to hear from you Understand how to produce weekly content without stressing about what to create Learn to make your podcast punchy & relevant Take a deeper look at how to create content specific for your specific audience  I answer a question about where to find your audience for your podcast Rethink your podcast creation by first speaking your truth  Understand how a product where people buy from you is so important for a podcaster  Hear us talk about trust and how to create a podcast that builds trust  Learn how the foundations of creating a business for transformation  Think differently about how normalise the secret fears of your audience  We talk in-depth about credibility and how to make a podcast for your audience so that they love who you are, and the mission you are on.  
    All this and more, on this week’s episode of  Should I Start A Podcast. 
     
    Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. 
     
    Pretty Please. Enjoy the show. 
     
    After you listen to this episode I would love you to take these 3 small steps that will help you : 
     
    What do you want to be known for?  What do you need to do to get there?  How can you create a podcast that will entertain, educate & excite your audience?   




    What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be. 
     
    These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 
     
    If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 
     
    If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. 
     
    We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group 
     
    Stay tuned next week when we going to cover Launching a podcast brand. We cover lots including how to get people to give you money for a podcast brand you are about to launch. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love. 

    • 27 min
    Charging for the value you provide

    Charging for the value you provide

    Ever wanted to sit in on one of my coaching calls? Well here is one of them with an amazing human being and leader who doesn’t know how to monetise her worth. You’ll hear her talk about how much she has done but it takes her a while to even reveal that to me. Tash heard me speak at an event and booked in a time to chat.  
     
    In this episode you will:
    Learn how to not do work for free but value your worth in business Understand how to look at online products  Learn to package your value up and monetise it Take a deeper look at being interviewed on other podcasts - how it can grow your business I answer a question about the audience you sell to Rethink your product offering by focusing on transformation  Understand how we don’t value the things that we are good at, and why we need to break that down  Hear us talk about teams and leading teams  Learn how the foundations of the Emyth by Michael Gerber built Tash’s 8 million dollar business Think differently about the psychological issues that come with putting your self out to the world We talk in-depth about charging for what your audience wants from you and how you valuing what you do makes you better at what you do.  
    All this and more, on this week’s episode of  Should I Start A Podcast. 
     
    Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. 
     
    Pretty Please. Enjoy the show.

    • 30 min
    Selling from your podcast

    Selling from your podcast

    Business has only 1 purpose. That is profit. To achieve profit selling is key. But how do you sell from your podcast without being too salesy or too vague with what you are creating. Its a topic that is important to gain perspective on for every business owner that has a podcast because there is no reason to just do a podcast for your business. Don’t waste time on so much effort without understanding these basics of selling from your podcast. 



    In this episode you will:
    Learn how to use your podcast to build your personal brand by covering repeated conversations   Understand how to create a transformation for your audience Learn to partner with your podcast for sales  Take a deeper look at sponsorships and ads  We answer a question about gatekeepers to check the quality of a podcast  Rethink your podcast creation by looking for subscribers rather than listeners Understand that working to your strengths are key to success with your podcast   Hear us talk about your podcast driving sales for expensive products  Learn how the foundations of creating transformations for your audience is key to growth  Think differently about monetising your podcast   We talk in-depth about selling from your podcast, the tips and tricks in this episode are absolute GOLD, but more importantly the perspective you’ll gain is immense.   
    All this and more, on this week’s episode of  Should I Start A Podcast. 
     
    Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. 
     
    Pretty Please. Enjoy the show.

    • 38 min
    Grow your podcast audience using Pinterest

    Grow your podcast audience using Pinterest

    Do you want to grow your audience on your podcast from Pinterest? This episode is for you because we cover how think about it, how to use its’ principles to get to know your audience better and make useful content for them. Which really is the key to your whole content strategy really. So, I guarantee you will get something out of this episode even if you aren’t thinking of using Pinterest in your marketing. 
     
    In this episode you will:
    Learn how to Pinterest - why you should care because of its search power Understand how good content makes the audience love your work Learn to use your podcast episodes and make boards on Pinterest  Take a deeper look at interests and how to better learn your audience We answer a question about how podcasters can use Pinterest with your quotes & content Rethink your reels by adding idea pins to Pinterest Understand the search bar in Pinterest as a podcaster business owner Hear us talk about trends and how to copy that for your business and podcast Learn how the foundations of curating content is key to doing well … its all about aggregation  Think differently about related searches and how to use it to your advantage  We talk in-depth about getting more attention and listeners for your podcast through Pinterest  All this and more, on this week’s episode of  Should I Start A Podcast. 
     
    Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show. 
     
    After you listen to this episode I would love you to do 3 small steps that will help you use Pinterest better for your podcast to get more listeners & clients & credibility: 
     
    Set 20 minutes on the clock and write down what topics your audience would like aggregated or topics grouped together. For example, for me, someone who helps business owners who have a podcast to grow their listneers, clients & credibility  … my people would like 5 engagement tricks that will make your audience buy from you, how to use your podcast episode content on facebook, instagram, pinterest, linkedin, youtube, tiktok. Today’s episode is all about this #1 thing. If you do #1, you’ll know what to do next with the topics you have. Create a live show, blog posts, podcasts, and so on. So, just focus on doing #1 first.  Refer to #1.    




    What you pick as your strategies to grow will depend on where you are at in your business. Pick the strategy that is right for where you are at and not for where you want to be. 



    These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 
     
    If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 
     
    If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. 
     
    We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group 

    Stay tuned next week when we going to cover Making Sales from your Podcast. We cover lots including how to use podcast content and audience to make sales in your business as well as some interesting tricks that I’m thinking you haven’t thought of before. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.

    • 41 min
    How to pitch with your podcast

    How to pitch with your podcast

    Do you want use your podcast to pitch for things that other can’t get? Yes. From access to cool events, to making collaborations that others can only dream about. This is the conversation you need to hear. Every business owner can use their podcast to get things their business can benefit from. 
     
    In this episode you will:
    Learn how to start the idea of Pitching - why you get what you pitch for and you are always pitching Understand how to ask for the big mission & the big impact you are part of Learn to use your podcast episodes to get in front of community colleges Take a deeper look at public relations and how to use your podcast as a PR tool We answer a question about how to become a multimedia mogul  Rethink your niche and your audience Understand the comparison is the birthplace of unhappiness. Learn how to read your metrics. Hear us talk about how to care about the listeners of your podcast.  Learn how the foundations of your podcast are so important when it comes to pitching your podcast. Think differently about how you pitch your podcast and how to take advantage your podcast platform to ask for things you couldn’t get without a podcast. We talk in-depth about creating something that people are attracted to. All this and more, on this week’s episode of  Should I Start A Podcast. 
     
    Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show. 
     
    After you listen to this episode I would love you to do 3 small steps that will help you pitch like a podcaster: 
     
    Go back through you top 5 podcast episodes and next to each of them, write who would want to hear about the conversations you’ve had?  Go to google and search for others in your industry who have no competitive overlap with what you do but have the same target market.  No do the work and contact them, get in a conversation with them. Align with them on your overall mission and the impact you want to make.   




    What you pick as your strategies to grow will depend on where you are at in your business. Pick the strategy that is right for where you are at and not for where you want to be. 



    These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. 
     
    If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. 
     
    If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. 
     
    We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group 
     
    Stay tuned next week when we going to cover Pinterest for podcasters. We cover lots including how to use pinterest to grow an audience and use that to grow your podcast. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love. 

    • 39 min

Customer Reviews

4.7 out of 5
19 Ratings

19 Ratings

patpageinbrissie ,

Very educational & athentic

Excellent Podcast Ronsley. Love your honest approach and interesting guests 👌

janejackson888 ,

The Consummate Professional

Ronsley has a fabulous knack of getting the best out of each and every one of his guests. Love it!

katsem64 ,

Ronsley Rocks

Ronsley is true to his word, finding the essence of all his guests. Always interesting and always at least one aha moment in each episode. Well done!

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