100 episodes

Every single change in human history can be traced back to a point where a speech changed enough people's minds to make a difference. With the technology today, people's attention span and the ability to connect with someone through their auditory sense, no other platform can compete with podcasting. Here is why (and why not) ...

Did you ever ask, "How do I know if I should create a podcast?" Or, "What ROI will I achieve with a podcast?" And, "Will a podcast save me money and time?" Then this podcast is for you ...

This show explores the stories and experiences of entrepreneurs and artists that have created a podcast. Their journey and where they have made their mistakes. We highlight their successes and talk about their learning curves. We also get into conversations about when podcasting hasn't worked.

If you are thinking about creating a podcast, or have started one and looking to improve by learning from other people's mistakes - this is for you!

ShouldIStartAPodcast's podcast Ronsley Seriojo Vaz

    • Marketing

Every single change in human history can be traced back to a point where a speech changed enough people's minds to make a difference. With the technology today, people's attention span and the ability to connect with someone through their auditory sense, no other platform can compete with podcasting. Here is why (and why not) ...

Did you ever ask, "How do I know if I should create a podcast?" Or, "What ROI will I achieve with a podcast?" And, "Will a podcast save me money and time?" Then this podcast is for you ...

This show explores the stories and experiences of entrepreneurs and artists that have created a podcast. Their journey and where they have made their mistakes. We highlight their successes and talk about their learning curves. We also get into conversations about when podcasting hasn't worked.

If you are thinking about creating a podcast, or have started one and looking to improve by learning from other people's mistakes - this is for you!

    189. Tactic: Trevor Young on Building Up Your Podcast Brand

    189. Tactic: Trevor Young on Building Up Your Podcast Brand

    Creating a distinguished and unique podcast may seem like an impregnable mountain to climb. What if you could just shift your mindset and implement a few simple tactics to get your content reaching the right audience in just the right way?
    Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more.
    On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you.
    This week we’re getting the podcast branding lowdown from one of Australia’s most experienced public relations and marketing communications practitioners, Trevor Young. Trevor is the founder of Digital Citizen, a content-driven leadership communications firm based in Melbourne, Australia and has been accurately hailed as one of the ‘heroes of Australian content marketing.’
    As a writer, keynote speaker, consultant & advisor and personal mentor, Trevor is definitely the PR Warrior on the frontline of the communications revolution. He regularly speaks on public platforms on topics associated with PR, social media, content marketing and personal branding, which gives him the total authority to share some of his podcast branding tactics.
    Other valuable tactics in this episode:
    How to build your audience before you really need it Why you should centre your content around specific problems The steps you can take to become a thought leader Why it’s best to plan ahead with your social media The three things you need in business Why it’s okay to not be all things to all people How to ‘start with heart’ The podcasting grind and how to get over that  
    Links:
    Website: http://www.trevoryoung.me/about/
    http://www.prwarrior.com

    • 5 min
    188. Share Your Story with Pam Covarrubias

    188. Share Your Story with Pam Covarrubias

    Podcasting is about telling a story. Whether your podcast is in an interview format, or any other format, the driving force behind the appeal is the story it tells. So what if you can’t find any stories you can relate to? Or hear any stories coming from people that look like you? You tell your own story.
    Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. 
    If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.
    In this episode of Should I Start a Podcast, Ronsely has a thoughtful conversation with  Pam Covarrubias, creator of SpreadIdeasMovePeople.com and host of the Cafe con Pam Podcast. Pam grew up knowing how to sell, thanks to the innovation of her mother, who started her own ceramics store and factory when Pam was a young girl. Even though her marketing game was naturally strong, Pam longed to do more than just sell, she wanted to share her story.
    After falling in love with podcasts while travelling for work, Pam realized most of the people she was listening to were white men interviewing white people. Longing for diversity and relatability, Pam realized if she wasn’t hearing stories from women of colour, she’d have to tell her own. It took three years, but after an offer of audio help from a music producer friend, Cafe con Pam was born. Even the title of her podcast encompasses her Latino roots, as it’s a play on the Spanish phrase “cafe con pan” meaning coffee with bread. 
    Pam and Ronsley muse over the importance of diversity in the podcast world, as well as finding the confidence to tell your own story and carve out your own niche that creates a sense of inclusivity for others who may be feeling excluded. 
    Also within this episode:
    Where Pam’s natural sense of selling comes from The difference between an artist and a creative Why it took Pam three years to start her podcast How it all started with a picture on a vision board Why thinking of her Grandmother erases Pam’s self-doubt  
    Links:
    SpreadIdeasMovePeople.com
    Pam on LinkedIn
    Pam on Twitter
    Pam on Instagram

    • 24 min
    187. Tactic: Robert Gerrish on Simple Ways to Take Your Podcast from Amateur to Pro

    187. Tactic: Robert Gerrish on Simple Ways to Take Your Podcast from Amateur to Pro

    There are so many podcasts out there to choose from. One small issue like echoey dialogue or long awkward pauses can make a potential listener click on the next option. So how do you get your podcast episodes to sound professional enough to earn credibility with your listeners? It’s easier than you think.
    Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more.
    On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast.
    If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you.
    This week we get some incredibly helpful tips from Robert Gerrish on how to take your podcast to the next level. Robert is known in the entrepreneurial world as a guy who helps those just starting out succeed. He is co-author of the business bestseller Flying Solo: How to Go it Alone in Business, and started his own small business community “Flying Solo” in Australia, which currently has over 100,000 members.
    Robert has become somewhat of an expert on podcasting, and he’s constantly stressing the importance of focusing on the little things to make a big difference in how your podcast is perceived. Robert says preparation is critical, and he shares how focusing on specific aspects of your podcast production can take your show from amateur to pro. 
    Other valuable tactics in this episode:
    Why you should have a preparation method for each guest Why you should practice interviewing constantly How to be a better listener Why sound quality is key Easy tips to improve your sound quality Why you should be as narrow as you want to be How to acknowledge your weakness and use it as a strength


    Links:
    Robert on LinkedIn
    Flying Solo Website
    Robert’s Website

    • 7 min
    186. How to Give an Authentic Interview with Jordan Harbinger

    186. How to Give an Authentic Interview with Jordan Harbinger

    Giving a great interview is more than just asking questions. Interviewing is a craft, and just like anything else, it’s essential to put time and effort into honing your craft. 
    Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. 
    If you’d like to learn more about what it takes to give a great interview on your podcast, this is the episode for you.
    On this episode of Should I Start a Podcast, we listen to Jordan Harbinger’s enlightening talk on interviewing podcast guests at the We Are Podcast 2016 conference. Jordan has been a podcaster for over a decade on his show The Jordan Harbinger Show Podcast. 
    Although Jordan doesn’t think he has a natural talent for what he does, he’s put an enormous amount of work and effort into interviewing his guests, and he’s become pretty damn awesome at it.
    In Jordan’s candid discussion on interviewing, he covers why preparation is so essential to making an interview work. It’s not just about asking questions, it’s about really understanding what makes your guest interesting and how to portray that to your audience. 
    Jordan covers several different topics on the art of interviewing as well as lessons he’s learned from mistakes he’s made in the past.
    Also in this episode:
    Why it took Jordan ten years to get the hang of interviewing Why you need guests that can deliver How to guide the conversation but make your guest think they are Why Jordan reads a guest’s entire book How to use social media to learn about your guest Why “winging it” is an amateur mindset What a “non-question” is and why they suck Why cats and kids should leave the room How to get an authentic interview Links:
    Jordan’s Website
    Jordan on LinkedIn
    Jordan on Twitter

    • 49 min
    185. Tactic: John Lee Dumas on How to Create a Unique, Valuable & Distinguished Podcast

    185. Tactic: John Lee Dumas on How to Create a Unique, Valuable & Distinguished Podcast

    Podcasts are a unique form of content, in that they can be consumed at almost any time or any place. It’s all up to the listener. So if someone is willing to give you their precious time, how are you going to stand out from the crowd to earn it?
    Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more.
    On Tactics Tuesday, we’ll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast.
    If you’d like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you.
    This week we revisit an insightful conversation with John Lee Dumas, host of the award-winning podcast, Entrepreneurs on Fire. John was the first in the game to introduce a 7-day a week podcast, and he uses that innovative approach in explaining how you too can carve out a niche for yourself in the podcasting world.
    John is full of actionable podcast advice, like how to format your show so your listeners know what to expect, how not to waste your listeners time, and how to be looked at as an authority in your niche. Everything you need to stand out from the crowd is in this episode.
    Other valuable tactics in this episode:
    Why Podcasts are unlike any other consumable content Why a market is never truly saturated How you can always dive deeper What’s a “UVD” and how to apply it to your podcast Why John asks his guests the same questions every episode


    Links:  
    John on LinkedIn
    John on Twitter
    Entrepreneurs on Fire

    • 6 min
    184. James Tuckerman on Overcoming Your Fears So You Can Release Your New Podcast, Fast

    184. James Tuckerman on Overcoming Your Fears So You Can Release Your New Podcast, Fast

    Starting your very first podcast can bring up a whirlwind of anxiety. From worrying about what equipment to use to fearing how your content will be received, the list of concerns goes on and on. But there are some easy hacks to get you on track so you can hit your launch date with ease.
    This week’s episode of Should I Start a Podcast gets right to the heart of why you should just hit record and go. We have on hand one of Australia’s top digital publishers, James Tuckerman, with the keynote speech he gave at We Are Podcast, 2016.
    If you’re thinking about starting a podcast or simply finding a better way to get your message out to your audience, then this is the podcast for you.
    James is an entrepreneur who has a penchant for public speaking, podcasting, business consultation and coaching. 
    James has been crowned one of Australia's most accomplished digital publishers and is best known for starting
    Anthill Magazine when he was a mere 26 years old and working out of his parent’s spare room. 
    In 2004 and 2005, he was named Best Small Publisher in Australia by the ABA (now Publishers Australia).
    As a passion project, James created Not So Freaky University, the safe space to debunk and simplify the sometimes confusing world of business. 
    He is also a seasoned podcaster, with his show The Not-So-Freaky Business podcast, which is aimed at business owners who want to get the most out of their business. 
    Unfortunately, it is no longer in production, but still holds a lot of value for any freaked out entrepreneurs out there.
    James’ talk covers:
    Best time-saving hacks  Why you shouldn’t do everything yourself Exploring the biggest challenges facing newbie podcasters How to get your podcast launched, fast! Why you shouldn’t worry about bad content How sharing your worries can get you on track Why equipment shouldn’t be your primary concern Links:
    James Tuckerman – LinkedIn
    Anthill Magazine
    Not-So-Freaky University

    • 11 min

Customer Reviews

patpageinbrissie ,

Very educational & athentic

Excellent Podcast Ronsley. Love your honest approach and interesting guests 👌

janejackson888 ,

The Consummate Professional

Ronsley has a fabulous knack of getting the best out of each and every one of his guests. Love it!

katsem64 ,

Ronsley Rocks

Ronsley is true to his word, finding the essence of all his guests. Always interesting and always at least one aha moment in each episode. Well done!

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