31 episodes

Take your professional skills to the next level with Skill Up. Each season brings quick and practical lessons for you to learn everything you need to know about the most sought-after business skills. Advance your career, show off your skills, and grow your business.

Skill Up HubSpot

    • Business
    • 4.1 • 7 Ratings

Take your professional skills to the next level with Skill Up. Each season brings quick and practical lessons for you to learn everything you need to know about the most sought-after business skills. Advance your career, show off your skills, and grow your business.

    The Future of Social Marketing

    The Future of Social Marketing

    The future is unwritten. But our best glimpse into the future is often through people’s current behaviors. Andrew Delaney joins to talk about why he thinks conversations and user experience will be at the core of our collective social futures.

    • 10 min
    Reporting on Social Media Success

    Reporting on Social Media Success

    So you’ve set your strategy, created compelling content, and optimized paid. Excellent. But here’s the thing: Now that you have all these new data points rolling in, what about the reporting?

    Henry Franco joins to talk about which metrics are worth reporting on, the difference between social reporting and social insights, and how to best spend your growing social ad budget.

    • 8 min
    Advertising and Optimizing Facebook Content

    Advertising and Optimizing Facebook Content

    Organic social is important. It’s how you drive engagement and get people to see your content. But if you’re looking to really scaler those efforts, then it’s time to turn your attention to Facebook ads.

    Josh Chang joins to talk about how to run split tests, the best way to spend your next $500, and why you should avoid the Boost Button at all costs. You’ve been warned.

    • 9 min
    Using Instagram to Drive Awareness and Purchase Intent

    Using Instagram to Drive Awareness and Purchase Intent

    Instagram might be known as the food, fashion, and famous locales app. But it’s also become one of the best places to drive awareness and purchase intent. Leslie Green joins to talk about the different types of content you should prioritize, what we’re working on here at HubSpot, and why you need to consider the entire buyer’s journey.

    • 9 min
    Creating an Employer Brand on LinkedIn

    Creating an Employer Brand on LinkedIn

    Employer branding is a lot of things.It’s photos on a website. It’s what people read about you from a quick Google search. It’s Glassdoor reviews. But creating a great employer brand is all about how you position your company as an amazing place to work.

    Hannah Fleishman joins host Matthew Brown to talk about why LinkedIn is the best place to start investing in your employer brand, and how you can empower your employees to publish content about your company.

    • 9 min
    Using Twitter to Drive More Conversations and Community

    Using Twitter to Drive More Conversations and Community

    Twitter’s audience, more than almost any platform, can feel like it’s all over the place. So how can you not only drive more meaningful conversations but also and build community with existing and potential customers?

    HubSpot’s Krystal Wu talks through how you can find like-minded audiences and add valuable discussion. Because it can all get overwhelming quickly. So you need to know when to keep it simple. And breathe.

    • 9 min

Customer Reviews

4.1 out of 5
7 Ratings

7 Ratings

CattMatt ,

An interesting and informative series for SEO specialists

Thanks guys, relevant topics, well presented and easy to consume as podcasts... keep ‘em coming on SEO and create a series for every digital marketing tool, can’t wait for more!

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