Small Business Talk is a podcast is for business owners and entrepreneurs who want to find a better way to run their businesses without having to spend years doing it the hard way. Discover tips and techniques that you can use to take your business to the next level. Enjoy episodes with our guest experts; along with deeper dives into tools and tips that you can use in your business. The tools and tips these episodes are in easy to follow actionable steps, so you will not want to miss them. Small Business Talk is hosted by Cathy Smith who has run the same Marketing Agency for more than 17 years and helped hundreds of business owners achieve their marketing goals. Learn about building your social media channels, how to get Google to love your website, developing a digital marketing strategy, tools to make your business life easier and much more. Whether you’re a small business owner, seasoned entrepreneur or just beginning your business journey, this show is for you. New episodes every Thursday.
How Important it is to Stick to Your Values Even if it Means Forsaking Short Term Profit with Amanda Walker
How Important it is to Stick to Your Values Even if it Means Forsaking Short Term Profit with Amanda Walker. On Small Business Talk today we are talking to Amanda Walker the owner of WA HomeStay about how important it is to stick to your values, even if it means forsaking short-term profits. WA HomeStay started in around March 2018. We saw an opportunity to create a local booking platform that was fair for both owners and guests and gave back to the local community in Western Australia. We saw an opportunity to enter the market, but we didn't want to spend a fortune on it. So we had to work out how to do it in a bootstrapped manner, and we managed to do that and get our site up and running and currently have 280 properties listed on our platform and guests are obviously making reservations. Wonderful interview, listen to episode 095 of Small Business Talk to hear our chat.
What to Post on Social Media
Posting on social media is a constant challenge as the algorithms and rules keep changing. When posting and asking yourself what you should post, there is only 1 person you should have in mind: Your very best customer Your ideal customer what are they going to find valuable? What would they like to see/watch here? No matter which social platform you are thinking of, that should be your number one objective, serve your customers/your tribe.
What Most System Owners Will Never Understand About Scaling Their Business
All business problems are actually a systems problem. Today's guest is system mater David Jenyns. In 2016, David successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, melbourneSEOservices.com. Through this process, he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. Listen to Small Business Talk Episode 093 as Dave explains his 7 steps to systemising your business and guest what you as the owner don't have to do it. 7 easy steps to make your business run smoother and more profitability. Well worth a listen.
Let'e Talk Instagram
Instagram is primarily a mobile app. Instagram on desktop you can watch your feed, stories etc but you can’t post from the computer. Instagram is designed to be used on a mobile phone. How does it work, how do I get more reach and why is what I am doing now longer working? Let's talk Instagram in episode 092 of Small Business Talk which will be 1 of a 3 part series on the latest and greatest on Instagram.
Taking Customer Service to Another Level
Taking Customer Service to Another Level. My job is so much more than just delivering hampers. I feel very blessed to be able to deliver a product that shows someone cares. I have 2 customers for every hamper, the person that ordered it and the person receiving it that is why customer service is so very important to me.” Jackie Wickham said. Taking customer service to another level is Jackie's passion, listen to Small Business Talk episode 091 for all her easy to action tips.
Are You Adding Value?
Most small owners spend a lot of time worrying about their price and pricing. Many have no idea but the cost of producing their “thing” especially when you are providing a service. They spend way too many hours working and when their accounts are done at the end of the month, quarter or often year, they realise that they have been working for almost nothing – a very small hourly rate. For many small business owners, they would actually be better off having a, you know, dirty word – JOB! So, why do we do this and what is the solution? Listen to Small Business Talk Episode 090 for the full episode on are you adding value?
Customer ReviewsSee All
I came across Cathy’s Small Business Talk podcast via the episode in which Lisa Kniebe was interviewed. I absolutely loved listening to Cathy and Lisa and learning all about the adventure of climbing Mount Kilimanjaro. I was captivated and I appreciated how Lisa highlighted the connection between Lisa’s experience and insights to lessons for us in business. Since then I have made my way through several other episodes on web site SEO, imposter syndrome and couldn’t go past the interview with Jo Alilovic on beginning to employ people in your business. Great information in easily digestible chunks of time. Thanks Cathy.