Small Business Talk For Coaches With Cathy Smith Cathy Smith
-
- Business
-
Let’s talk about how to create a thriving business for coaches, because it's no point doing all this good work and getting your certificates and doing your coaching if you can't actually make a practice out of it. If that's what you want to do, make a thriving business.
Welcome to Small Business Talk for Coaches with Cathy Smith. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.
Cathy Smith began her journey as a marketing professional in 2001 and has helped thousands of businesses to grow. Cathy specialises in helping coaches and is dedicated to showing you how to get your first clients and many more.
If you are ready to take your coaching practice to the next level, then you are in the right place. Whether you are just starting your coaching journey or you're an experienced coach not seeing the results you desire, this podcast is for you.
---
Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program.
Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.
-
Where not How
Where not How, Navigating Success: The Power of 'Where' Over 'How'. In episode 234 of "Small Business Talk for Coaches," Cathy Smith unravels the essence of goal setting and achieving success by shifting focus from the daunting 'how' to the empowering 'where.' Delving into the core of ambition and direction, Cathy reveals why understanding your destination is crucial in crafting a path to success, regardless of the obstacles. Through engaging discussions, she addresses the common pitfalls of overplanning and the paralysis of choice, offering a fresh perspective on navigating business growth. Join Cathy as she explores how setting clear objectives, coupled with the flexibility to adapt tactics, can lead to breakthroughs in your coaching journey. If you are caught in the cycle of busy work without moving the needle in your business, this episode promises actionable insights to redefine your strategy and achieve your grandest goals. Listen to this episode to discover how to unlock your potential by focusing on 'where' you want to be, and let the 'how' naturally unfold. Go to Small Business Talk For Coaches episode 234 for all the show notes and links.
-
Coach to CEO of Your Business
From Coach to CEO - Mastering Business Mindset with Cathy Smith. In Episode 233 of "Small Business Talk for Coaches," Cathy Smith delves into the pivotal shift from seeing yourself merely as a coach to embracing the role of a CEO or business owner of your coaching enterprise. Through compelling insights, Cathy illuminates the journey of transforming coaching passion into a thriving business, underlining the importance of strategic thinking, financial management, and operational efficiency. Navigating the CEO Mindset: Cathy explores how transitioning from a coaching to a CEO mindset involves more than just a title change. It requires a deep dive into strategic business planning, cash flow management, and the art of juggling client satisfaction with business growth. Strategic Operations and Marketing: Learn how to balance coaching responsibilities with crucial business operations. Cathy offers practical advice on automating marketing efforts, scheduling content, and developing a marketing plan that aligns with your business goals, ensuring a steady flow of clients without the feast-or-famine cycles. Financial Wisdom: Emphasising the critical role of cash flow, Cathy shares insights into smart financial practices, like the Profit First method, to help you manage your earnings wisely and sustainably grow your business. The Art of Delegation: Discover the power of outsourcing tasks that don't play to your strengths, particularly bookkeeping and administrative duties, allowing you to focus on what you do best: coaching. Maintaining Personal Touch: Even as your business grows, Cathy stresses the importance of keeping the personal touch in your coaching services, ensuring systems and processes reflect your business ethos without losing the essence of your coaching style. Episode 233 is a masterclass in evolving from a coach to a successful business owner. Cathy Smith provides actionable strategies to amplify your impact, streamline your operations, and ensure your coaching business not only survives but thrives in the competitive landscape. Whether you're a new coach just starting out or an experienced coach looking to scale, this episode is packed with valuable lessons on running a successful coaching business with the finesse of a seasoned CEO. Tune in to make the leap from coach to CEO and transform your coaching journey into a rewarding business venture. Go to Small Business Talk For Coaches episode 233 for all the show notes and links. --- Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO Enterprises
-
Psychology of Fear with Cathy Smith & Jennifer Fidder
Psychology of Fear with Cathy Smith & Jennifer Fidder. Overcoming Doubts and Fears, the Psychology of Fear, in this enlightening episode of Small Business Talk for Coaches, Cathy Smith and Jennifer Fidder, a seasoned social psychologist and hypnotist, discuss the power of your mind. With a passion for helping female entrepreneurs conquer their inner doubts and fears, Jennifer equips them with the tools to boost productivity and achieve business success. Boasting over 16 years of coaching experience, she has dedicated her career to teaching clients the art of controlling their subconscious minds to pave the way for entrepreneurial triumph. This episode of Small Business Talk for Coaches shines a light on the intricate workings of the mind, highlighting the dual roles of our conscious and subconscious parts. While the conscious mind focuses on logical thinking and goal setting, the subconscious mind operates behind the scenes, influencing 90% of our actions through ingrained patterns. Jennifer and Cathy explore how these patterns, meant to simplify life, can sometimes hinder our progress by activating fears in response to perceived threats. With insightful analogies and expert knowledge, they guide listeners on how to navigate the subconscious patterns to foster a mindset conducive to success and overcome fears of failure, rejection, judgment, and even success itself. Join Cathy and Jennifer in this conversation in episode 232 of Small Business Talk for Coaches as they uncover some secrets of the mind and help transform fear into stepping stones towards building a thriving business.
-
Irresistable Offer
Crafting the Irresistible Offer with Cathy Smith In this compelling episode of Small Business Talk for Coaches, episode 231, Cathy Smith shares the secret to transforming your services into irresistible offers that captivate and convert. Drawing inspiration from a personal story of desire and satisfaction on a sweltering Australian day, Cathy unlocks the psychology behind making your audience feel the urgent need for what you offer, precisely when they need it. Discover how to: Pinpoint and engage your ideal client with precision. Present your solutions in a way that resonates on a deeply personal level. Simplify the path to purchase, making it as refreshing as ice cream on a hot day. Cathy challenges the notion of 'busy work' versus impactful work, urging coaches to reassess the effectiveness of their strategies. Are you truly moving the needle in your business, or just staying busy? Dive into the essence of creating offers that not only attract but compel action, all while maintaining the authenticity and passion that defines your coaching business. This episode is a masterclass in understanding and leveraging the right moments to make your offer not just seen, but irresistibly needed. Tune in to unlock the full potential of your coaching offers, and ensure your business thrives by connecting with clients in the most impactful ways.
-
Instagram Trends for 2024 with Cathy Smith and Rah Gardiner
Listen to episode 230: Mastering Instagram Authenticity with Cathy Smith and Rah Gardiner Dive into the essence of genuine engagement on Instagram in this enlightening episode with Cathy Smith and Rah Gardiner. Discover why embracing your true self, ditching the need for perfection, and engaging in meaningful interactions are key to thriving on the platform. Learn practical tips on utilizing videos, overcoming the fear of imperfection, and the power of authentic connections to grow your audience and strengthen your brand. Whether you're camera-shy or striving for polished content, this episode demystifies the trend towards authenticity and offers strategies to love Instagram in 2024 and beyond. Cathy and Rah delve into the importance of authenticity on Instagram, emphasising the need to embrace genuine content over perfection. They explore the significant impact of videos and Reels in engaging an audience, providing strategies to overcome perfectionism. The discussion further highlights the value of authentically engaging with followers, offering insights into making genuine connections and more to enhance your social media presence effectively. Unlock the potential of authentic engagement on Instagram with insights from Cathy and Rah, and transform your social media strategy today. Go to Small Business Talk For Coaches, episode 230, for all the show notes and links. --- Coaches, are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.
-
STOP Selling Coaching
STOP Selling Coaching, you read it right. In episode 229 of Small Business Talk for Coaches, Cathy Smith delves into the essential shift every coach needs to make to truly elevate their practice: moving from selling coaching hours to selling life-changing transformations. Cathy addresses both newcomers and seasoned coaches struggling to see the results they desire, providing a roadmap to success that transcends traditional coaching models. Cathy argues that the fundamental flaw in many coaching practices is the transactional approach to selling services. She illuminates the truth that clients are not looking for coaching per se but for the transformation and results that coaching can facilitate. This episode is a masterclass in repositioning coaching offerings to focus on the outcomes that genuinely matter to clients, whether that’s personal breakthroughs, overcoming obstacles, or achieving specific ambitions. Through Cathy's expertise, listeners learn how to articulate and package their services in ways that resonate deeply with their target audience. She emphasises the importance of understanding what clients are truly seeking and how to communicate the value of the transformation being offered. Cathy shares strategies for leveraging one's unique story and experiences to stand out in the crowded coaching market, highlighting the power of personal branding in establishing oneself as the go-to expert in a specific niche. Cathy discusses the critical role of building a strong, distinctive identity within the coaching industry, encouraging coaches to position themselves as the only logical choice for their clients. She explains how becoming a 'category of one' enables coaches to avoid competing solely on price, instead attracting clients based on the unique value and transformation they offer. The episode concludes with practical advice on incorporating these insights into marketing and service delivery, ensuring coaches can effectively communicate their value and make a meaningful impact in their clients' lives. Cathy Smith's guidance in episode 229 of Small Business Talk for Coaches is a call to action for coaches everywhere to embrace a transformational approach to their business, promising not just to change the way they work, but to revolutionise the results they achieve. Don't miss out on the invaluable insights shared in Small Business Talk episode 229.
Customer Reviews
Great Podcast
I have listened to other Ecommerce podcasts and this is by far the best. Cathy, is well knowledgeable in her field and the way she presents her podcast is easy to digest and follow and so uncomplicated. I’m very new to this ecommerce buisness but, the amount of knowledge and information l got it’s amazing. I personally met her and listening to her podcast makes it so authentic. Definitely would love to work with her on my business and projects.
Small Business Talk with Cathy Smith
Thankyou for the opportunity to be a guest speaker on your Small Business Talk podcast. I enjoy listening to each episode and it has thoroughly helped me navigate my way through the trails and tribulations of being a small business owner.
Resourceful!
Cathy what a brilliant podcast, you really focus on extracting the most resourceful and practical content which small business owners can implement straight away. This becomes gratifying and powerful when you see the results from what you learn listening to your podcast! I especially like the chats about the wondrous world of SEO.