27 episodes

How do you grow your online business profitably? Kaity chats to business owners and experts to share strategies to grow your business, the smart way.

Smart Online Marketing with Kaity Griffin Kaity Griffin

    • Marketing
    • 5.0 • 10 Ratings

How do you grow your online business profitably? Kaity chats to business owners and experts to share strategies to grow your business, the smart way.

    Pricing for profitability and scale with Sarah J Cross

    Pricing for profitability and scale with Sarah J Cross

    "It was a bit of a slow burn in the first 12 months because transitioning from a product based business, where I always feel like I could stand behind the product. Whereas working in a service based business, I was the product and it was a lot more confrontational because it felt like I was selling me."

    In today's episode Kaity is joined by Sarah Cross, a Product Expansion Business Strategist.
    Sarah is a Product Growth Strategist and Business Coach that works with creative women in the homewares and lifestyle industry. She helps identify and drive new opportunities and revenue streams that help her clients grow million dollar businesses.

    In this chat we chat about switching from e-commerce to a service based business, scaling your business, pricing for profitability & the benefits to upsells and bundles in e-commerce.

    Let's jump in!

    WHAT YOU'LL LEARN FROM THIS EPISODE:

    • Sarah's background in hospitality and catering, to e-commerce
    • The need for diverse income streams in a business
    • People do business with people
    • The reasons she sold her e-commerce business
    • The switch from e-commerce and service based businesses
    • How to price your products
    • Benefits of upsells and bundles vs sales and discounts
    • The keys to scaling and profitability
    • Using LinkedIn for business growth

    RESOURCES:

    • Sarah J Cross Website
    • Sarah on Instagram
    • Sarah on Facebook
    • Kaity on Instagram
    • Sunday Digital website

    • 43 min
    Overcoming doubt & taking the leap w/ Lily Carter

    Overcoming doubt & taking the leap w/ Lily Carter

    "I had only really thought about the (social media) management side of things... And it wasn't until I was helping a friend with her social media and I was teaching her those skills that I realised how much I love teaching."

    In today's episode Kaity is joined by Lily Carter, Digital Marketing Specialist and owner of SHE Marketing. This year Lily started her passion project which is SHE Marketing. She offers social media services including management and coaching. And she recently launched Google Ads services (someone pretty cool polished up my skills recently!).

    In this chat we chat about overcoming self doubt and starting a side business whilst still working full time, what social media management is and the different services Lily has created.

    Let's jump in!

    WHAT YOU'LL LEARN FROM THIS EPISODE:

    • Overcoming self-doubt and taking the leap
    • Balancing a full time job and starting your own business
    • Having the support from those around you to start your own business
    • The common elements between Facebook Ads & Google Ads
    • What is social media management
    • How to embrace a client's tone of voice
    • Realising that teaching / consulting was also a passion of Lily's
    • How to price yourself as a service provider
    • Having boundaries around client communication
    • How to work with Lily
    • Big plans for SHE Marketing

    RESOURCES:

    • SHE Marketing Website
    • SHE Marketing Instagram
    • Kaity on Instagram
    • Sunday Digital website

    • 35 min
    How to effectively hire and train your first VA

    How to effectively hire and train your first VA

    "You might be thinking 'I'm not quite ready for a VA, I don't think I'll have enough tasks for them' but the best thing about hiring on a platform like Upwork is that it's hourly based. You pay per hour and their time is recorded, so it's very safe and you're not going to get scammed of your time or your money, you only pay what they work for you."

    Today's episode is a solo one with me, Kaity, sharing my experience working with a VA, how I do it effectively and what it means for scaling my business.

    Let's jump in!
    WHAT YOU'LL LEARN FROM THIS EPISODE:

    • How to know if you could use a VA
    • Dividing all your business tasks into four different categories
    • What kinds of tasks can you use a VA for
    • How I've used a VA in a business
    • Why you should hire before you think you're ready
    • How to hire a VA & where to find them
    • How to write a job description for a VA or contractor and how to select the right person
    • The best ways to train and communicate with VA's and team members
    • What having a VA allows me to do in my business

    RESOURCES:

    • Kaity on Instagram
    • Sunday Digital website

    • 28 min
    Starting a beautiful baby business with your sister w/ Madison Bognar & Georgia McClure

    Starting a beautiful baby business with your sister w/ Madison Bognar & Georgia McClure

    "We started contacting suppliers, which is actually a lot harder than you'd think, due to the language barrier and the suppliers already having premade wrap carriers. But we didn't want that, we wanted to create our own with our own designs."

    In today's episode Kaity is joined by Madison Bognar and Georgia McClure, co-founders of Joey Baby Wraps. Joey Baby Wraps make stretchy wrap carriers that are made to mimic the womb. Joey is the creation of two sisters, Madison & Georgia, from the Mornington Peninsula, Victoria. The idea to create stretchy wrap carriers was born over a breakfast catch up, there was no intention of starting a business together but one short brunch later (while both pregnant) the ball for Joey had begun rolling. Both Madison & Georgia are lovers of baby wearing and believe baby wearing is fantastic in assisting with bonding and developing a beautiful attachment between baby and parents. Joey's stretchy wrap carriers not only give parents an extra set of hands, but also assist babies with naps and getting through that fourth trimester. Joey wraps come in a variety of prints and colours, something to suit everybody and every outfit.

    In this chat we chat about starting a business during the pandemic with your sister and with young families. They share their manufacturing journey and how they've built their following for the brand as well as the online marketing strategies they've employed.

    Let's jump in!

    WHAT YOU'LL LEARN FROM THIS EPISODE:

    • Why they started Joey Baby Wraps
    • How they found their manufacturer
    • Instagram being about building relationships
    • Finding stockists
    • Starting a business during covid plus having a young family
    • And what it's like working with your sister
    • Advice for starting a manufacturing business
    • What's next for Joey baby wraps

    Also if you're interested in learning how to nail your Google Ads, my course 'Profitable Promotion' is now open. More info here: sundaydigital.com.au/profitable-promotion/

    RESOURCES:

    • Joey Baby Wraps Website
    • Joey Baby Wraps Instagram
    • Joey Baby Wraps Facebook
    • Kaity on Instagram
    • Sunday Digital website
    • Join my online course Profitable Promotion

    • 31 min
    Building Tasmania's version of Etsy w/ Janelle Larkin

    Building Tasmania's version of Etsy w/ Janelle Larkin

    "When everything shut down, down here, we started a group called 'Plug a Business Tasmania' and it took off really rapidly. I worked on it a lot to engage with the community, particularly the business community... By default we were seeing buying and selling through that group. I'd also received copious amounts of messages from business people who were really hurting and were really benefiting from these sales. So I thought to myself, there needs to be a more sustainable way for us to continue this buying and selling, because we didn't know what tomorrow would hold."

    In today's episode Kaity is joined by Janelle Larkin, entrepreneur and creator of Buy from Tasmania. Janelle loves her home state of Tasmania so when COVID hit, she used her skills in business, marketing and social networking to grow a Facebook group called "Plug a Business Tasmania". This group kept small businesses and the community connected during shutdown. Soon realising businesses needed a different way to sell and grow during social distancing, Janelle, with the help of a gun local web designer, developed an online multi-vendor marketplace called Buy from Tasmania. A state based version of Etsy with multiple shop-fronts and one cart.

    In this chat, we will be talking about owning a business and raising your family, how Janelle wanted to use her experience in the non-profit sector to help her fellow Tasmanians during a time of crisis and how Buy From Tasmania has become more than just a multi-vendor marketplace.

    Let's jump in!

    WHAT YOU'LL LEARN FROM THIS EPISODE:

    • Janelle's career background
    • Balancing working with your partner
    • And balancing working in your business and parenting
    • Sharing entrepreneurship with your children
    • Janelle's reasons for starting Buy From Tasmania
    • Her vision for the future of the site
    • The importance of having a community when you're a woman in business
    • Janelle's advice for people starting or growing a business


    RESOURCES:

    • Buy From Tasmania Website
    • Buy From Tasmania Instagram
    • Buy From Tasmania Facebook
    • Plug a Business Facebook Group
    • Kaity on Instagram
    • Sunday Digital website
    • Free Google Ads Bootcamp

    • 44 min
    From making soap in the kitchen to managing two factories w/ Emma Cook

    From making soap in the kitchen to managing two factories w/ Emma Cook

    "We were doing the markets, it wasn't making a lot of money but it was really about getting the face to face contact with the customer. And really understanding what the customer wants, in real time.

    It's amazing to think that it came from just making it in our kitchen and selling it at little markets, to now having these big machines that make huge batches, but it still follows the same process, in that it's all being handmade."

    In today's episode Kaity is joined by Emma Cook, Founder and Director, The Australian Natural Soap Company. Humble beginnings had Emma, a journalist, and her husband, Anthony, a Doctor, making soap in their kitchen after they grew tired of seeing nasty sulfates, parabens, detergents, and artificial fragrances amongst other irritants in store bought soap. Friends and family eventually cottoned on to their new hobby and fell in love with the all natural, vegan, palm oil free, sulfate free, paraben free, detergent free sudsy creations. A love that eventually outgrew Anthony and Emma's kitchen and found them opening their first shop at South Melbourne market in 2013, where their soaps still have a loyal customer base. Fast forward to today, and their soaps can be found in hundreds of stores across Australia and the world. But they are still all handmade in Dandenong, Melbourne. At the ANSC they believe that our environment knows best when it comes to nourishing, and sustaining healthy beautiful skin. They only use the highest quality plant oils to create soap, and a skincare range for all skin types - even the sensitive little souls! The beautiful fragrances are created with pure essential oils, each with their own unique benefits. They have strict policies against animal testing and the use of palm oil, each product is guaranteed cruelty free, vegan, and palm oil free!

    In this chat, we will be talking about how the transition from making soup in the kitchen to expanding to markets, retail stores, two factories and now a global e-commerce store. We discuss the surprising upsides discovered through-out Covid-19 and how parenting can refocus your priorities.

    Let's jump in!

    WHAT YOU'LL LEARN FROM THIS EPISODE:

    • The beginnings of The ANSC
    • The benefits of working in a partnership
    • How Emma and her partner Anthony bootstrapped their business
    • How they started at markets & transitioned to a permanent stall & retail store
    • From manufacturing at home to managing two factories remotely
    • How parenthood changed Emma's approach to business
    • The surprising upsides discovered during the pandemic
    • How The ANSC has shifted focus to online retail

    RESOURCES:

    • The Australian Natural Soap Company Website
    • The ANSC Instagram
    • The ANSC Facebook
    • Kaity on Instagram
    • Sunday Digital website
    • Free Google Ads Bootcamp

    • 45 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

millwoods_au ,

Practical and funny

A great practical Podcast with a bit of light humour. Some fabulous snippets of information and many take away from the podcast. Definitely subscribe to this one.

Caralee_Kiwi ,

Kaity is Gold!

The information & learnings on this podcast are incredible and easy to implement. Kaity is full of practical tips & strategies that have got my hands booming!

Kaitygriffin21 ,

Love this podcast!

Kaity always brings the goods

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