100 episodes

Insights into the world of school marketing and communications, presented by Brad Entwistle, Andrew Sculthorpe, and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

SMC: School Marketing and Communications imageseven

    • Marketing
    • 4.9 • 10 Ratings

Insights into the world of school marketing and communications, presented by Brad Entwistle, Andrew Sculthorpe, and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

    183: 2021 school marketing predictions

    183: 2021 school marketing predictions

    In the final episode of 2020, Charlie, Rita and Jose look ahead at the trends that might be emerging for school marketers in 2021. The team discuss what may or may not be relevant for schools compared to higher education trends and how schools can elevate themselves above the competition. In this episode’s Top Tips, Charlie shares his tips for identifying your school brand ambassadors whilst in the Rants and Raves segment, the hosts rant, and rave, about some of the biggest Christmas ads.

    • 22 min
    Planning and executing a great social strategy

    Planning and executing a great social strategy

    Charlie, Rita and Jose are joined by Em to discuss how to plan and execute a great social media strategy for your school. The team discuss strategy and planning to support your school’s objectives as well as tactics, specific platform recommendations and tips to help time-poor school marketers. In this episode’s Top Tips, Jose shares his tips for planning a successful new website build whilst in the Rants and Raves segment, the hosts rant about lazy generational targeting approaches.

    • 35 min
    181: How to choose a supplier and copywriting tips for your website

    181: How to choose a supplier and copywriting tips for your website

    In this episode, Charlie and Rita discuss the scary trends on social media and the dangerous ‘challenges’ that students and adolescents are exposed to on TikTok. In the Deep Dive segment, the team discuss three website copywriting facts that might make school marketers re-think their content strategy and in this episode’s Top Tips, Rita shares her tips for choosing a supplier for your school. Finally, in the Rants and Raves segment, the hosts rave about some fun new ads from Uber Eats.

    • 22 min
    180: How to be brave with your school brand without breaking it

    180: How to be brave with your school brand without breaking it

    Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy. Charlie and Rita get excited for the InspirED 2020 Brilliance Awards; the team debate how school marketers can be brave with their school brand; they share some easy and actionable steps to help to improve your school marketing; and finally, the hosts share tips on copywriting narratives to maximise engagement with prospective parents.

    • 25 min
    179: Should you advertise in a pandemic

    179: Should you advertise in a pandemic

    Insights into the world of school marketing and communications, presented by Charlie Maughan and Rita Kilroy. Charlie and Rita discuss the 2020 Social Media Statistics produced by #SMPerth; how schools should be addressing building their brand through a pandemic and whether they should be advertising; and finally, the hosts rave about Swinburne University of Technology’s creative solution to remote open days.

    • 20 min
    178: How to market your school’s arts events

    178: How to market your school’s arts events

    Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Jose Caceres. Charlie, Rita and Jose discuss the creativity that has resulted from the COVID-19 pandemic; why school marketers should get involved with the planning of their school’s arts events and how they can ultimately nurture leads through the process; and the recent Instagram resources from SchneiderB.

    • 26 min

Customer Reviews

4.9 out of 5
10 Ratings

10 Ratings

9958577584 ,

Awesome podcast

Really like this one.

CharlieAus ,

Very relevant

A very relevant and interesting podcast that gives great tips for school marketers.

wKjoy ,

Practical articulate and fun

Brad and Scully present school marketing information that is practical and current. They share their knowledge and experience through an obvious friendship and sense of fun. I have listened to most of their podcasts and would definitely recommend to school marketers but also to motivated school Principals and staff - the content will inspire you.

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