12 min
Smell good, feel good: why luxury fragrance sales are booming in a cost-of-living crisis Life Matters - Separate stories podcast
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We might be spending less on luxuries now, but perfume is the exception. Sales are surging in 2024 for big brands and independent makers alike.
So, when times are tough, why are we still forking out for something sweet-smelling? And what do perfumes really do for our well-being and confidence?
We might be spending less on luxuries now, but perfume is the exception. Sales are surging in 2024 for big brands and independent makers alike.
So, when times are tough, why are we still forking out for something sweet-smelling? And what do perfumes really do for our well-being and confidence?
12 min