86 episodes

The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.

smj: school marketing journal Imageseven

    • Business
    • 5.0 • 4 Ratings

The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.

    085: Your job – be inspiring

    085: Your job – be inspiring

    It’s not in the formal job description, but inspiring your communications and marketing team is vital to your success. How do you go about such a task when you are not a professional marketer yourself? Spoiler alert: the key is to be inspired yourself. We discuss how to do that and give you tools to be both inspired and inspiring.
    Get in touch at smj@imageseven.com.au

    • 17 min
    084: Listening online – interview with Rhianna Busler

    084: Listening online – interview with Rhianna Busler

     “Your brand is what other people say about you when you are not in the room,” Amazon’s Jeff Bezos has been quoted as saying. But how do you know what that is? In this interview, Meltwater’s Client Strategy Manager, Rhianna Busler, discusses how they collect and analyse online news and social media to find out what others are saying about you, along with what you can do about it.
    Get in touch at smj@imageseven.com.au

    • 19 min
    083: Moonshot

    083: Moonshot

    What does sending a man to the moon have to do with independent school marketing? How can Heads lead their school’s customer experience initiatives with few established reference points? We look at five reasons why NASA’s moonshot was successful and why the efforts of school Heads to create and sustain meaningful improvements in their customer experience often fail.
    Get in touch at smj@imageseven.com.au

    • 19 min
    082: Future directions for enrolment – interview with Phil Cook

    082: Future directions for enrolment – interview with Phil Cook

    Phil Cook has 28 years’ experience in the tertiary education sector, most recently as Vice President for Enrolment at Lee University in Tennessee. In this interview, the newly appointed Executive Director of the North American Coalition for Christian Admissions Professionals shares his considerable wisdom on the trends emerging in education marketing, communication and enrolments, and what they mean for Australian school Heads.
    Get in touch at smj@imageseven.com.au

    • 19 min
    081: Just get us out there!

    081: Just get us out there!

    When your Board suggests you solve your school’s enrolment challenges by “just getting us out there,” you know it is not that simple. In this episode, we discuss why and give you a step-by-step framework for explaining it.
    Get in touch at smj@imageseven.com.au

    • 18 min
    080: Media crisis or media enquiry? Interview with John Le Cras

    080: Media crisis or media enquiry? Interview with John Le Cras

    How do you react when you hear ‘the media’ is on the phone? For many Heads, panic immediately sets in and they can be inclined to hide under their desk. So, how do you spot the difference between a simple enquiry and a potential crisis? PR and media expert John Le Cras joins us to discuss his five red flashing lights that will help you determine which is which.
    Get in touch at smj@imageseven.com.au

    • 17 min

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Subscription a must for Heads

Clear. Insightful. Practical. Should be in any Principal’s playlist.

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