121 episodes

Social media tips, news, interviews and how-tos for small business. Your hosts are HerBusiness Community Director, Suzi Dafnis and Cat Matson of catmatson.com.

Social Media for Small Business Suzi Dafnis | Cat Matson

    • Business
    • 4.5, 40 Ratings

Social media tips, news, interviews and how-tos for small business. Your hosts are HerBusiness Community Director, Suzi Dafnis and Cat Matson of catmatson.com.

    Tips for running several social media platforms at once with Chantelle Bell

    Tips for running several social media platforms at once with Chantelle Bell

    Chantelle Bell has been a naturopath for 9 years, has been running her own clinic for 7, and has recently launched a new business for her line of herbal teas.
    In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson talk with Chantelle about her social media strategy, which platforms work best for different aspects of her businesses, and how she chooses which platforms to prioritise.

    • 35 min
    3 Social Media Trends to Watch for in 2017

    3 Social Media Trends to Watch for in 2017

    In this week’s year-end episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Mireille Ryan, the CEO of the Social Media Marketing Institute and founder of the Social Media Marketing Awards, about three social media trends she’s going to watch for in 2017: live video, influence in marketing, and understanding and quantifying social media as a return on investment.

    • 43 min
    Anita McLachlan’s tips for building a thriving Facebook community

    Anita McLachlan’s tips for building a thriving Facebook community

    • 38 min
    The Importance of Telling Your Brand Story

    The Importance of Telling Your Brand Story

    Content is more powerful than advertising, and having a solid, cohesive brand story across all your content can mean the difference between a customer being compelled to read on or just clicking away.

In this episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Amey Lee of Heart Content -- a content consultancy firm that helps brands find the story they want to tell, and share it with the right customers -- about how small business owners can create a better brand story.


    • 39 min
    Takeaways from Jeff Walker's LaunchCon conference

    Takeaways from Jeff Walker's LaunchCon conference

    Jeff Walker is author of “Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of your Dreams.”
    In this episode of the Social Media For Small Business podcast, Suzi Dafnis talks with Cat Matson about attending Jeff’s LaunchCon – a three-day even with over 800 attendees, where current and potential small business owners can learn and share their experience about launching a product or service.


    • 42 min
    Social Media and the Face Behind the Brand

    Social Media and the Face Behind the Brand

    Digital is more than just a marketing channel. In this week’s episode of the Social Media for Small Business podcast, Suzi Dafnis and Car Matson talk with Holly Tattersall – the founder and CEO of Women In Digital and Digital Talent Co, two digital recruitment agencies that help match clients and companies that understand the value of digital – about unlocking the full potential of the digital medium.


    • 41 min

Customer Reviews

4.5 out of 5
40 Ratings

40 Ratings

Sammiijayz ,

Fantastic listen!

Just stumbled across this podcast, and I am glad I did. I love the content and the way it's presented. Each podcast I've listened to thus far has the same flow to it, so I know I'll get some social media news, a guest speaker and then great resources. Thanks heaps for all your time and effort ladies.

LorrieLaurence ,

Yawn

Boring and unhelpful

Kym OGorman ,

Great Podcast that's always worth a listen

Social Media for Small Business is on high rotation on my iTunes podcast list. Cat and Suzy have a great formula that provides actionable information as well as inspiration. I particularly like when they talk to business owners about how they're using social media within their business. Thanks Cat & Suzy - loving it!!

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