Social Minds - Social Media Marketing Social Chain

Sprout Social’s annual Index is popular in the States, but for the first time new data this year explores the state of social for British and Irish brands - and there’s plenty of opportunity to gauge from it. To talk us through the report, we’re joined by Cat Anderson, Sprout Social’s head of marketing for EMEA. In this, we learn which platform most consumers are on but marketers aren’t, why the pandemic has led to social teams restructuring, and why British and Irish consumers want to see more distinctive assets and less societal issues from brands on social.
Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

This week on Social in Six, we discuss TikTok’s new Friends tab - which is replacing the Discover page - new ad placements for Twitter in Tweet replies, and the arrival of new YouTube Shorts ads. We also talk about the updated Instagram profile grids still in testing, Instagram’s new lead generation tool, and LinkedIn’s algorithm change that will see engagement bait down-ranked.
Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

Weetabix is a staple household brand with 1000 employees and prompted awareness of 97% - and it’s one of the brands for which traditional TV advertising remains highly lucrative. So what is it doing on social? In this episode, we’re joined by Weetabix head of marketing Gareth Turner, to talk about the brand’s social objectives and successes. We cover the optimum channel mix for a campaign, Weetabix’s approach to social TOV and reactivity, and how the heritage brand is embracing new channels to adapt for modern audiences. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

This week on Social in Six, we talk about TikTok’s new search ads, the updated editing tools Instagram has added to Reels, and the latest on Twitter’s collaborative tweets feature. Plus we discuss Snapchat’s public profiles for brands, which will see the platform’s permanent organic content, Meta’s new consequences for videos that fall foul of watch bait, and of course the news that Twitter is actually testing an edit button. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

Sports brands have to prepare for every possible outcome in live football. One that does it better than most is PUMA, whose personalised reactive assets have stepped up the standard on social from stock imagery to bespoke illustrations that its athletes love to share. In this episode we’re joined by Abigail Rogers, PUMA’s team head of global creative content, to find out why PUMA talks more about key moments in sport than it does about its products. Expect to hear what’s sitting in the brand’s content graveyard, how to plan for reactive content, and how PUMA’s response differs between new player sign-ups, club sponsorships, and major tournaments.
Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

This week on Social in Six, we discuss YouTube’s new LIVE features that let hosts invite guests to a stream, Pinterest’s new shopping features including sponsored Idea Pins, and the new update for iOS users that lets you create GIFs on Twitter. We also talk about TikTok’s long-awaited Stories rollout, Twitter Shops live test, and the return of Instagram’s chronological feed. 
Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.