525 episodes

How can I grow my audience and reach more people? How do I launch an online course or digital product? How can I build a profitable online business? Join Steph Taylor as she shares bite-sized, actionable episodes all about online marketing, content marketing, social media marketing and marketing strategy for online entrepreneurs.

Socialette: Online Marketing Podcast Steph Taylor

    • Business
    • 4.9 • 316 Ratings

How can I grow my audience and reach more people? How do I launch an online course or digital product? How can I build a profitable online business? Join Steph Taylor as she shares bite-sized, actionable episodes all about online marketing, content marketing, social media marketing and marketing strategy for online entrepreneurs.

    7 ways to create consistent income in your business (without launching a membership)

    7 ways to create consistent income in your business (without launching a membership)

    Creating consistent income in your business is a tricky art to master, but it can really help for avoiding the "feast or famine" that often comes with running a business. Today we explore 7 ways to do this, without launching a membership...

    In this episode I talk about:
    - Establishing and growing your email list, and make offers regularly
    - The importance of lead magnets and subsequent nurture sequences
    - Payment plans...they can often make your products more accessible
    - Affiliate programs
    - Reconsider how you work with existing clients
    - Offer variety in the way people can work with you
    - Sell more often!!

    SHOW LINKS:

    Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 18 min
    Thinking of launching something? These are the best types of content to post

    Thinking of launching something? These are the best types of content to post

    Launch content is one of the questions I get asked constantly! 'What content should you share in a launch so you're not giving it away for free?' or 'what should be the difference between free and paid content?' Today we navigate the content minefield to bust the myths and identify the best types of content to post...

    In this episode I talk about:
    - Why launching starts 60-90 days BEFORE cart open (and what to post during this time)
    - The key content principles you can't ignore
    - Educating your audience—A-C, don't ignore point B!
    - Followers vs Subscribers...the value of Lead Magnets
    - Showcase what's possible...how to turn testimonials into relatable content

    SHOW LINKS
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
    - Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 20 min
    How to ensure your online course, program or membership delivers the most value

    How to ensure your online course, program or membership delivers the most value

    If you're questioning how to deliver value in your digital products, you're not alone—it can be tricky to know how much is "enough" value to include. Today we are going to explore five different ways to ensure you are achieving this goal!

    In this episode we cover:
    - Identifying and understanding the starting point of your audience...
    - All roads lead to the dream outcome...
    - Nailing the relationship to the outcome...what challenges stand in the way
    - Pinpoint the learning needs to get from A to B
    - Remove the unnecessary steps....fluff is not value!

    Key takeaway - if you can get them from point A to point B quicker, easier, or more enjoyably than all the products, then yours is going to be the most valuable one!

    SHOW LINKS
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
    - Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 12 min
    Shelley Judge on how creating and launching a course at the same time helped her to overcome perfectionism

    Shelley Judge on how creating and launching a course at the same time helped her to overcome perfectionism

    Shelley Judge joins me on the podcast today to explore her learnings from creating and launching her program at the same time! Shelley is a children's nutritionist who has used her experience in child psychology and nutrition to create Mealtime Magic, changing the thoughts and behaviours around food for children whilst educating and guiding families through the journey.

    In today's episode we chat about:
    - The benefit of creating a digital product as an alternative to one-on-one client work
    - The reality of creating and launching concurrently
    - Overcoming the fears and mindset muck and dealing with perfectionism and procrastination
    - Biggest launch take-aways
    - The benefit of non-buyer surveys
    - The objection of costs and investment
    - Preparing the audience to buy through content sharing...

    You can find Shelley at www.goodlittleeaters.com or you can DM her on Instagram @goodlittleeaters to chat about anything mealtimes and kids nutrition related.

    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
    - Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 31 min
    How I went from one online course to a 7-figure digital product-based business

    How I went from one online course to a 7-figure digital product-based business

    My journey has taken me from a client-based service income to a digital product-based business and today I'm walking you through the simple steps that you go through to design your digital product-based business.

    In this episode we cover:
    - Identifying your's (and your audience's) big dream...
    - Nailing the clear transformation of your digital product journey...
    - Identify the best way to solve the problem
    - Niching in your business...the progression of your products


    SHOW LINKS
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
    - Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 20 min
    Day 5: 5 days to clarity on your digital product idea

    Day 5: 5 days to clarity on your digital product idea

    Today is day 5 of the series - '5 days to clarity on your digital product idea'. So far this week we've looked at the problem that your product is going to solve, who your product is going to solve that problem for, how are you going to solve that problem, and what format you are going to create that digital product in.

    In this episode, we're looking at the final step, how will you physically create it and launch it!
    - The BIG misconception - creating vs launching...
    - It is absolutely possible to launch before you create and why this is an option worth considering
    - My creation process, and the 3 ways to move forward
    - Validation and product refinement - real-time market research

    SHOW LINKS
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist
    - Get the Digital Product Kickstart Kit: https://stephtaylor.co/kit

    Let's be Instagram friends: https://instagram.com/stephtaylor.co

    • 16 min

Customer Reviews

4.9 out of 5
316 Ratings

316 Ratings

@nikkimilne_ ,

Huge Fan

I love Steph’s bite size episodes - straight to the point with actionable advice.

rachelmounsey ,

One of my fave podcasts!

Love the bite sized lessons which are quick & easy to listen to on the go. Whereless is more & no fluff, just straight up great business tips & launch advice! Rachel

Catherine435 ,

Great bite-sized episodes

Awesome advice. Thanks so much!

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