Sports Marketing Perspective (SMP), is a place that offers unique content surrounding the marketing of sports and through sports, with many different perspectives. The overall goal of SMP is to help its readers and viewers understand the business and marketing objectives of a sports league, brand, company, marketer, sponsor, and consumer of sports and everything that shares a connection with sports.
Thursday's Hot Take - NBA Draft 2018 Edition
On this week's Thursday's Hot Takes, Asia McMillan of SMP discusses the NBA Draft, Puma striking big, and the effects of LiAngelo Ball going undrafted.
Thursday's Hot Take
Thursday's Hot Take is a new segment on the SMP Podcast where Asia McMillan gives her perspective on the latest news and rumors in the world of sports and sports business.
Marketing: The Simplest Form Of Communication
Asia McMillan goes into detail on the basics of marketing and communications.
LeBron James - Blaze Pizza - SMP Podcast Episode 1
LeBron James and Blaze Pizza are a great fit.
SMP Podcast Introduction
Sports Marketing Perspective is a website and blog centered around delivering engaging insights from the world of sports business.