The STaR Coach Show was created for professional coaches. Whether you are an Executive Coach, a Life Coach, a Business Coach or perhaps considering whether you would like to become a coach the show was created for you.
STaR Coaches is all about sharing Strategies, Tools and Resources about the field of coaching. Authors, speakers, successful coaches and industry leaders will share their expertise and wisdom in many different areas-business building, skills sets, internal coaching, external coaching, frameworks and so much more. Each show will run between 20 to 40 minutes and can be accessed on your mobile devices so that you can listen while you exercise, commute, cook, clean, relax or whatever works for you.
Each week every show will offer new insights, wisdom and advice that come from our guests; their stories, journeys and experiences. Tap into the learning to expand your coaching horizons.
About the host:
Meg Rentschler an Executive and Mentor Coach is the host of the STaR Coach Show. She has been working with others to make positive changes in their lives for over 30 years first as a psychotherapist working with couples, individuals and families. Then transitioning into Executive Coaching with a deep commitment to work within organizational environments to help leaders maximize their abilities and the abilities of those they lead to create healthier work environments with more effective communication, productivity and overall well-being.
211: 5 Marketing Mistakes that even Really Smart Coaches Make: Heather Campbell
Marketing is a necessary part of being a business owner. Some people love it, and some feel overwhelmed and inadequate. Today’s show covers the marketing mistakes that hinder our flow and how we can improve.
Heather Campbell is a nationally recognized branding strategist, creative problem solver, and digital marketing sherpa. On top of that, she’s a fun and inspiring person who has a passion for helping entrepreneurs. Heather founded her agency, Double Dutch Creative, in 2014, after a successful career leading branding, marketing, and strategic communications programs for multi-billion-dollar companies. Heather’s secret sauce connects your vision to deliverables that engage, inform, and motivate your most valuable customers to take action. She knows how to leverage websites and digital media to advance the customer sales journey and exploit efficiencies inherent in online channels. Heather has an online course called Epiphany, which replicates her agency processes and DIYs them for savvy and scrappy entrepreneurs.
● How Heather came to where she is today in helping entrepreneurs with their marketing
● The #1 marketing mistake that entrepreneurs make: marketing too soon
○ The core sequence to follow before you start marketing:
■ Establish your brand and identity
● Find out who plays in your space, create value, and stand out
■ Understand your most valuable customer
● Ask, “Who do I want to serve? What are their aspirations?”
■ Align your product and pricing with what your customers want
● Explore your “space” to see what customers want
■ Have a website that’s built to sell
● Give customers a sense of what it’s like to work with you; show a visual difference that’s clear about what you do
■ Get your marketing plan together
● THIS is when you’re ready to market on Facebook
● Marketing mistake #2: Wearing someone else’s marketing as a mask
○ The fix: Unapologetically own your best attributes
● Marketing mistake #3: Casting too wide a net in trying to serve everyone
○ The fix: Ask specific questions to hone down to three core customer groups
● Marketing mistake #4: Not having a website
○ The fix: Establish your website upfront, and then continue to evolve later
● Marketing mistake #5: Improvising your marketing
○ The fix: Look at your marketing planning through the lens of the customer journey
Find Heather: https://hellodoubledutch.com/ (Hello Double Dutch)
https://heyheathercampbell.com/ (Heyheather Campbell)
Find Heather’s Facebook group: Hey Heather Campbell
210: Get Referrals Without Asking: Stacey Brown Randall
Today’s show covers the topic of building your business with referrals--but in a new and revolutionary way. While this information is vital for coaches, it’s also applicable to any business owner. Join us to learn more!
Stacey Brown Randall is a member of the “business failure club.” She shares openly about what she’s experienced and what she’s learned along the way. She’s also a contrarian on generating referrals, which is the focus of today’s show, and Stacey supports the entrepreneurial dream. She creates programs that provide a roadmap on how to take control of your business. She’s a three-time entrepreneur, author of the award-winning book, Generating Business Referrals. . . Without Asking, and she hosts the Roadmap to Grow Your Business podcast. We’re diving into Stacey’s path along with her five-step process to generating referrals without even asking.
● A look at Stacey’s journey of how she came to where she is today
● What Stacey learned to help herself and help others regarding referrals
● Why a true referral has to have a personal connection and a need that is identified in the prospect
● What you need to know about gaining referrals by using Stacey’s five-step process:
○ Identify your referral sources
■ This is the foundational piece; resources can help, like a simple Excel spreadsheet
○ Write a handwritten Thank You note for each referral received
■ How Stacey goes above and beyond to appreciate people and make herself memorable and meaningful (“Minding your M and Ms”)
○ Build a referral plan in advance
■ How you can deepen the relationship with a series of outreaches to take care of your referral sources
○ Understand the language to use in planting referral seeds
■ How to employ the “secret sauce” to make your referral plan work
○ Do the “processitizing” to make your plan happen
■ How to apply the process to your workflow and your unique business situation
Stacey’s website: http://www.staceybrownrandall.com/ (Stacey Brown Randall)
Email Stacey: Stacey@StaceyBRandall.com
Find Stacey on LinkedIn: http://www.linkedin.com/in/staceybrandall (StaceyBRandall)
Twitter: http://www.twitter.com@staceybrandall/ (StaceyBRandall)
Facebook: http://www.facebook.com/StaceyBrownRandall (StaceyBrownRandall)
https://www.amazon.com/Generating-Business-Referrals-Without-Asking/dp/1683509269 (Generating Business Referrals. . . Without Asking by Stacey Brown Randall)
209: How to Create a Webinar that Converts: Michelle Barry Franco
Today’s show will help coaches think through their messaging when they connect with clients. Even though today’s show focuses on creating webinars that convert, my guest has a lot of helpful information about connecting with clients and creating compelling messages. Join us to learn more.
Michelle Barry Franco works with coaches, wellness experts, and business leaders to build thriving businesses that change lives and the world. She has spent the last 12 years supporting many well-known entrepreneurs to craft compelling business messages and programs. Michelle is a high-impact speaking coach and works with people to create TEDx talks and speak at conferences. She’s an author and the host of the Brilliance at Work podcast. Michelle founded Coaches Leadership Collective and created the Speaking So It Matters presentation skills training. In today’s show, Michelle will help us understand the four key elements in crafting any compelling message for our audience.
● How Michelle ended up where she is today, prompted by a family tragedy during high school that spurred her into active speaking roles
● Why a coach should see webinars as a valuable platform to expand their reach, impact more people, and ensure evergreen content
● How to use webinars as a way to convert people into paying clients
● Michelle’s “Quad Pod” of great webinars: “I see you, I get you, I know what you want, and I can help.”
● Why the presenter should ask, “What am I here to say? Who are they, and what do they need?”
● The mistake that many people make in trying to help clients too soon
● The importance of the intimate audience connection
● How to communicate through your webinar that you SEE the client (Hint: use your story)
● How to build in Michelle’s key elements into a great webinar
● Examples of webinars that convert
● How to let people know about your webinar
● Final words from Michelle: “Don’t skip the story part in your webinar because stories inspire people to action. They can be a beacon light to others. Don’t forget the call to action in letting people know what you want them to do.”
https://www.amazon.com/Beyond-Applause-Meaningful-Difference-Transformational-ebook/dp/B079GNMZWL (Beyond Applause: Make a Meaningful Difference through Transformational Speaking by Michelle Barry Franco)
Connect with Michelle on Facebook: Michelle Barry Franco Executive and Speaking Coach
Connect with Michelle on Instagram: MichelleBFranco
Check out her websites: http://www.michellebarryfranco.com/ (Michelle Barry Franco) and http://www.brillianceatwork.com/ (Brilliance at Work)
Michelle’s giveaway: The Only Presentation Outline that You’ll Ever Need
Join Meg every Wednesday Morning at 9 am CT/10 am ET for Fb Live on the STaR Coach page
208: Love, Learn & Let Go: Critical Thinking for Leaders: David Veech
Today’s show is full of innovative and applicable ideas for engaging organizations and their leaders. We are taking an in-depth look at why we need to reframe our thinking about problems and their solutions for ultimate growth.
David Veech teaches leaders how to love, learn, and let go. The actions following these three decisions create an engaging workplace that harnesses the creative and productive power of people. David will share details of his journey from his career in the US Army to where he is today. He is a passionate, inspiring speaker whose messages move organizations to obliterate obstacles, accelerate innovation, and elevate performance. David leaves people motivated and engaged for the future. He has studied leadership and work systems for over 30 years and has helped leaders learn to be more effective. He has put together an amazing package of downloads for you, which you can find in our Resources section. David has written two books, Leadersights: Creating Great Leaders Who Create Great Workplaces and The C4 Process: Four Vital Steps to Better Work. His next book, High-Speed Problem-Solving, will be out in the spring of 2021.
● David’s journey that brought him to coaching, which includes 20 years in the US Army, teaching at the University of Kentucky, a unique partnership with Toyota, a Ph.D. program in educational psychology, a lot of time in Australia, and his current position at Ohio State University
● The importance of critical thinking in the problem-solving process for leaders
● Why the word “problem” is a beautiful word
● The job of leaders? It’s not to solve problems but to develop people
● How leaders develop people (David’s secrets to leadership success):
○ Love--Understand others’ needs and aspirations
○ Learn--Set your own needs aside and focus on others
○ Let go--Build a plan to let them go and do their job
● David’s advice to leaders (and coaches of leaders):
○ Don’t try to coach too many people, but develop no more than 7-8 at a time
○ Give leaders the capability and structure to succeed
● How to realize the value of the coaching session as a developmental plan
● David’s C4 Process tool (and how to implement it): Concern, Cause, Countermeasure, and Confirm
● How to use the “why” to identify the problem without passing blame
● The importance of the decision to treat people with love
● Four skills for leaders to develop: Challenge, Support, Correct, and Encourage
Veech is the author of two best-selling books: https://www.amazon.com/Leadersights-Creating-Leaders-Create-Workplaces/dp/1466558008 (Leadersights: Creating Great Leaders Who Create Great Workplaces), and https://www.amazon.com/C4-Process-Vital-Steps-Better/dp/0983263957 (The C4 Process: Four Vital Steps to Better Work)
Connect with David Veech:
Get David’s promised downloads here:https://www.leadersights.com/star-coach-show/ ( Leader Sights: Star Coach Show)
JOIN MEG EVERY WEDNESDAY AT 9 AM CT/10 AM ET ON THE STaR COACH FB PAGE FOR CONNECTION AND TO GET YOUR COACHING QUESTIONS ANSWEREDhttps://www.facebook.com/STaRCoachShow ( Facebook: STaRCoachShow)
What would make your coaching journey more successful? Email Meg at firstname.lastname@example.org
207: Honoring the Art of Deep Listening: Tijen Genco, MCC
We know that it’s vital for coaches to show up with curiosity and deep listening skills. The deep listening we are referring to carries many nuances, and those are the focus of today’s show. Join us to learn more about the importance of listening and connecting with your clients.
Tijen Genco is a Master Certified Coach who has experience in every aspect of coaching as a mentor, practitioner, and coach educator. She’s an executive life and wellbeing coach who specializes in cultural transformation through the mindful awakening of individuals and companies. Tijen combines neuroscience and transcendental approaches to behavioral change. In 2013, Tijen served three months in India to help improve the quality of maternal health services in rural areas. She’s a thoughtful and gentle spirit who is highly skilled in coaching. In today’s episode, Tijen gives examples of how to be fully present with clients and remove barriers that can get in the way of deep listening.
● A look at Tijen’s journey into coaching
● How core competencies relate to deep listening as far as what does NOT work:
○ Some coaches interpret the competencies literally and in order
○ Some coaches don’t take time to explore with the client
○ Some coaches ask the same questions over and over again
● Why the coach needs to be self-aware
● The coach’s needs:
○ To be comfortable with ambiguity
○ To allow the client to choose whether to act or not to act
○ To get feedback
● Why the focus of the session has to stay on the client
● Regarding the language of coaching, the coach should use open-ended questions and not fall into assumptions
● The client’s model of the world, which is the way our socialization gives us an interpretive language to understand
● Listening for the essence of what the client says and presents
● Tijen’s take on note-taking during a coaching session
● Why the coach’s expressive language must match the clients
https://gencocoaching.com/ (Genco Coaching)
Join Meg every Wednesday at 9:00 am CT/10:00 am ET for Facebook Live on the STaR Coach page: https://www.facebook.com/STaRCoachShow (Facebook: STaRCoachShow)
206: The Languages of Appreciation in the Workplace: Paul White, Ph.D.
We’re addressing the important topic of appreciation in the workplace. When appreciation is done well, it happens in all-around ways at all levels in an organization. Today’s show is packed with helpful information, so join us to learn more!
Paul White is a psychologist, speaker, and international leadership trainer. He knows how to make work relationships work well. His company, Appreciation at Work, provides training resources for corporations, medical facilities, schools, non-profits, government agencies, colleges, and universities, operating in over 60 countries. Paul is the co-author of The Five Languages of Appreciation with Gary Chapman. The book has been recently updated and has sold over 500,000 copies.
● How Paul became interested in the topic of appreciation in the workplace
● The importance of appreciation for leaders and coaches of leaders
● How Paul and Gary identified the five languages of appreciation at work
● The importance of specific actions within the language of appreciation
● The five languages of appreciation:
○ Words of affirmation--genuine ways to affirm someone’s worth/value
○ Quality time--giving full attention to someone
○ Acts of service--doing small things to help someone reach their goals
○ Tangible gifts--small things involved in getting to know a person
○ Physical touch--appropriate connectedness for the workplace
● The difference between appreciation and recognition--they aren’t the same!
● Connecting and appreciating people while working remotely:
○ Be proactive in reaching out to others
○ Give people tools for dealing with anxiety
● How to discern someone’s appreciation language
● How to see “blind spots” when it comes to the language of appreciation
Book: https://www.amazon.com/Languages-Appreciation-Workplace-Organizations-Encouraging/dp/080246176X (The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman and Paul White)
http://www.appreciationatwork.com/ (Appreciation Atwork)
Join Meg every Wednesday in the STaR Coach FB page for Wednesday’s Wisdom at 9 am CT/10 am ET.
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Meg is a Star⭐️
As Coaches it is so important to hear and learn from other Coaches on what they are doing... and their amazing wisdom! Thank you Meg for being a Star!
Fantastic and insightful resource for coaches
Love what and who Meg brings to these podcasts. A staple for coaches.