35 min

Student Success Story: How overcoming imposter syndrome and measuring metrics unlocked business growth for Alana eCommerce Marketing Society with Lisa Byrne

    • Marketing

I want you to meed Alana - Founder of NZ based natural supplement brand, Aglow and recent graduate from my 12-week program 'eComm Grow Strong'. 

Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome stunt her growth and showing up as her true authentic self.

Also, Alana wasn't measuring her marketing metrics so during the course she realised she was throwing good money out the window by investing in paid advertising when she didn't have her marketing foundations strong and in place first. We soon changed that!

Mindset and marketing go hand in hand - you truly need both to grow your online store.

So if you feel like you're too scared to 'show up' and promote yourself or you might suffer from imposter syndrome, overthinking or perfectionism then this episode is going to help you a lot! 
See omnystudio.com/listener for privacy information.

I want you to meed Alana - Founder of NZ based natural supplement brand, Aglow and recent graduate from my 12-week program 'eComm Grow Strong'. 

Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome stunt her growth and showing up as her true authentic self.

Also, Alana wasn't measuring her marketing metrics so during the course she realised she was throwing good money out the window by investing in paid advertising when she didn't have her marketing foundations strong and in place first. We soon changed that!

Mindset and marketing go hand in hand - you truly need both to grow your online store.

So if you feel like you're too scared to 'show up' and promote yourself or you might suffer from imposter syndrome, overthinking or perfectionism then this episode is going to help you a lot! 
See omnystudio.com/listener for privacy information.

35 min