Sustainability Strategy with C. B. Bhattacharya, Professor of Sustainability and Ethics at the University of Pittsburgh Dollars and Change Podcast

C. B. Bhattacharya, Professor of Sustainability and Ethics at the Katz Graduate School of Business at the University of Pittsburgh, joins WSII's Sandi Hunt on Knowledge@Wharton to discuss why sustainability needs to be strategic to a firm’s business and how it can be orchestrated. Bhattacharya says that when a company defines its purpose, it will find that sustainability is built into that definition.
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