199 episodes

How do you get good at strategy? With nearly 400,000 listens, Sweathead tries to answer this question. Each episode helps thinkers realize they're not alone and that thinking takes practice. And, when your brain practices, it sweats. Hence, Sweathead. Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard.

The book "Strategy Is Your Words" launches this April 2020: http://www.strategyisyourwords.com

Sweathead with Mark Pollard - A Strategy Podcast Mark Pollard

    • Business

How do you get good at strategy? With nearly 400,000 listens, Sweathead tries to answer this question. Each episode helps thinkers realize they're not alone and that thinking takes practice. And, when your brain practices, it sweats. Hence, Sweathead. Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard.

The book "Strategy Is Your Words" launches this April 2020: http://www.strategyisyourwords.com

    Practicing Strategy - 10 Examples From Britney Spears To Durians - Marco del Valle, Strategist

    Practicing Strategy - 10 Examples From Britney Spears To Durians - Marco del Valle, Strategist

    Marco del Valle is a strategist at Epoch Design in the UK. He recently posted hypothetical strategies every day for a month. How do you sell Britney Spears to CEOs? The durian to westerners? Yoga to body builders? We discuss how Marco made a move from the Philippines to the UK and then go through 10 different strategies. You can find Marco’s work here: https://twitter.com/marcodel_valle/status/1190251547042684928?s=21

    For more strategy talk:
    Newsletter: http://www.markpollard.net/email-newsletter/
    Instagram: http://www.instagram.com/markpollard
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    Facebook - join 8,000+ strategists: http://www.sweathead.co
    The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com

    • 57 min
    Trying To Parent In An Industry Allergic To Age - Katrina Grönberg, Strategy Head

    Trying To Parent In An Industry Allergic To Age - Katrina Grönberg, Strategy Head

    Katrina Grönberg (née Wong) is a career-long planner. Her first planning role was at Leo Burnett in Sydney then she worked at Droga5 and then she went to BBDO in New York, met a guy, moved to Sweden, and had two boys. We discuss all of this.

    You can find Katrina here https://www.instagram.com/katrinagroenberg

    For more strategy talk:
    Newsletter: http://www.markpollard.net/email-newsletter/
    Instagram: http://www.instagram.com/markpollard
    Twitter: http://www.twitter.com/markpollard
    Facebook - join 8,000+ strategists: http://www.sweathead.co
    The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com

    • 52 min
    Managing Strategists - Brian Wakabayashi, Strategy Head

    Managing Strategists - Brian Wakabayashi, Strategy Head

    Brian Wakabayashi leads strategy at 215 McCann in San Francisco. He started as an admin. Well, as an admin to an admin. And, as he grew into bigger roles and roles that weren't only about doing the strategy work but making the strategy team his work, he's had to reflect a lot on what that work is. So we discuss this. 

    You can find Brian here https://twitter.com/brianwaka



    For more strategy talk:
    Newsletter: http://www.markpollard.net/email-newsletter/
    Instagram: http://www.instagram.com/markpollard
    Twitter: http://www.twitter.com/markpollard
    Facebook - join 8,000+ strategists: http://www.sweathead.co

    The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com

    • 53 min
    What You Learn When You Collect Ads For Two Decades - Dabs, Adland

    What You Learn When You Collect Ads For Two Decades - Dabs, Adland

    Dabs runs Adland. It's a website with over twenty years of ads from around the world. Adland went down recently after a copyright dispute. But it's back up. This week. And that's really cool. In this interview, we discuss what Dabs has learned about advertising over the years, issues with copyright and DMCA takedowns, as well as how creative award show juries–and their jurors– work.



    You can find Adland here https://adland.tv/ and Dabs here https://twitter.com/Dabitch



    For more strategy talk:

    Newsletter: http://www.markpollard.net/email-newsletter/

    Instagram: http://www.instagram.com/markpollard

    Twitter: http://www.twitter.com/markpollard

    Facebook - join 8,000+ strategists: http://www.sweathead.co

    The deskbook “Strategy Is Your Words” is out in April 2020 http://www.strategyisyourwords.com

    • 44 min
    A Brief Word About Creative Briefs - Sit And Talk, Brooklyn

    A Brief Word About Creative Briefs - Sit And Talk, Brooklyn

    In which I answer about 10 of your questions, chat creative briefs, and agencies doing a better job taking care of their lone strategists: http://www.instagram.com/markpollard

    • 39 min
    Introversion And The Erosion Of The Marketing Discipline - Duncan Blair, Director of Marketing at Article

    Introversion And The Erosion Of The Marketing Discipline - Duncan Blair, Director of Marketing at Article

    Duncan Blair runs marketing at Article in Vancouver. Article is a furniture powerhouse in the e-commerce world, growing quickly and appearing everywhere. In this interview, we discuss how marketing responsibilities have eroded from the 4 Ps to just an A–advertising. We also discuss working with introversion, especially in business cultures and regions where extroversion is prized.

    You can find Duncan here: https://twitter.com/phixx



    For more strategy talk:

    Newsletter: http://www.markpollard.net/email-newsletter/

    Instagram: http://www.instagram.com/markpollard

    Facebook - join 8,000+ strategists: http://www.sweathead.co

    The deskbook “Strategy Is Your Words”: http://www.strategyisyourwords.com

    • 48 min

Customer Reviews

Kingia6 ,

Brand strategy meets the Tim Ferris Show

Mark chats with clever minds from all walks of strategy, not just about strategy.

Mark Pollard's brain is exceptional in all formats including audio. I've been a big fan of the website (although very disappointed that all the drawings have now disappeared :S) and Facebook group. My latest discovery is this podcast.

Keep going Mark, this is a real asset to the planning community!

Zac Martin ,

Clever Aussie interviews clever people about advertising

A breadth of backgrounds, expertise and opinions to keep your advertising brain sharp. A freelancer's wet dream.

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