30 episodes

Talking Business Australia is an Australian business and marketing podcast for regional business owners.

Hosted by experienced marketers and business owners, Melissa Dickfos and Cath Fowler, Talking Business Australia shares the success stories of regional businesses throughout Australia, together with marketing and business tips.

Whether you're looking for help with your digital marketing, website, social media, financials, or improving your mindset, this podcast aims to help you improve your regional business.

By sharing the successes and challenges of regional Australian businesses, we hope to inspire you to embrace what makes your regional, rural or remote business stand out from the crowd.

Talking Business Australia Melissa Dickfos

    • Marketing
    • 5.0 • 6 Ratings

Talking Business Australia is an Australian business and marketing podcast for regional business owners.

Hosted by experienced marketers and business owners, Melissa Dickfos and Cath Fowler, Talking Business Australia shares the success stories of regional businesses throughout Australia, together with marketing and business tips.

Whether you're looking for help with your digital marketing, website, social media, financials, or improving your mindset, this podcast aims to help you improve your regional business.

By sharing the successes and challenges of regional Australian businesses, we hope to inspire you to embrace what makes your regional, rural or remote business stand out from the crowd.

    Interview with Mel Williams: Making the building process easy for regional Australians

    Interview with Mel Williams: Making the building process easy for regional Australians

    In this episode of the Talking Business Australia Podcast, co-founders Cath Fowler and Melissa Dickfos chat with Mel Williams from Eazbuild.

    Mel is from Eurobin near Bright, Victoria and has been involved with the building industry for over twenty years. As the Managing Director of EazBuild, Mel helps clients with the pre-build and pre-development process including all required permits and aspects when undertaking a residential or commercial build.

    In this episode we cover:

    • The struggles of expanding a business while living regionally
    • Opportunities that come from living regionally
    • Community support from living in regional Australia
    • Positive outcomes from Covid
    • Business awards
    • Client feedback
    • Less is more - you don't have to be continuously growing
    • The loneliness that can come with starting your own business
    • Benefits of hiring a mentor
    • Getting involved in the community and joining business groups

    Links mentioned in the show:

    • Eazbuild Website
    • Eazbuild Facebook
    • Eazbuild Instagram
    • Talking Business Australia website
    • Talking Business Australia Instagram
    • Talking Business Australia Facebook

    Find Cath at:

    • The Digital Laneway Website
    • The Digital Laneway Facebook
    • The Digital Laneway Instagram

    Find Mel at:

    • Regional Roar Website
    • Regional Roar Facebook
    • Regional Roar Instagram

    • 18 min
    10 copywriting tips for small business owners

    10 copywriting tips for small business owners

    In this episode of the Talking Business Australia Podcast, co-hosts Melissa Dickfos and Cath Fowler share 10 copywriting tips for small business owners.

    Copywriting is the art and science of writing words that sells your product or service and convinces prospective customers to take action.

    In this episode we cover:

    • What copywriting is
    • Just get started
    • Inject your personality
    • Do your research
    • The importance of good headlines
    • Keeping your copy conversational
    • Using the power of storytelling
    • Think about the visual appeal of how words appear on a page
    • Focus on the benefits, not just the features
    • Include a clear call to action
    • Know that working with a copywriter still will need your input on a copywriting task as you know your business best

    Links mentioned in the show:

    • Talking Business Australia Website
    • Talking Business Australia Facebook
    • Talking Business Australia Instagram

    Find Cath at:

    • The Digital Laneway Website
    • The Digital Laneway Facebook
    • The Digital Laneway Instagram

    Find Mel at:

    • Regional Roar Website
    • Regional Roar Facebook
    • Regional Roar Instagram

    • 34 min
    Lisa McFadyen: Making an impact through rural property and agriculture

    Lisa McFadyen: Making an impact through rural property and agriculture

    In this episode of the Talking Business Australia Podcast, co-founders Cath Fowler and Melissa Dickfos chat with Lisa McFayden from Secure Impact.

    Lisa is from Condobolin NSW and has a background in valuation, farming and agronomy. She is a mum, wife, farmer's daughter and lover of life on the land, rural connections and the rural lifestyle.

    She is the CEO and Founder of Secure Impact, a rural property and agri asset marketplace to buy, sell, lease, and share farm property. The platform fills the market gap of connecting farmers, consultants and investors in a streamlined marketplace.

    As a finalist in the AgriFutures Rural Women's Award in 2019, Lisa has a passion for agriculture and she is determined to see farming communities managed in a viable and sustainable manner.

    In this episode we cover:

    • Different types of business models
    • Limitations of living regionally
    • Difficulties of getting people to invest in agriculture
    • Opportunities opening for agriculture as a result of agriculture
    • Advantages of living regionally
    • Highlights of being a business owner in regional Australia
    • You don't have to live in a city to make something of yourself
    • Making data readily available for farms
    • Helping people find the right agricultural opportunities
    • Looking for the positives in times of hardship
    • Things to think about if you are thinking about moving from metropolitan Australia to regional Australia.

    Links mentioned in the show:

    • Secure Impact website
    • Secure Impact Facebook
    • Talking Business Australia Website
    • Talking Business Australia Facebook
    • Talking Business Australia Instagram

    Find Cath at:

    • The Digital Laneway Website
    • The Digital Laneway Facebook
    • The Digital Laneway Instagram

    Find Mel at:

    • Regional Roar Website
    • Regional Roar Facebook
    • Regional Roar Instagram

    • 22 min
    7 tips for creating social media content

    7 tips for creating social media content

    In this episode of the Talking Business Australia Podcast, co-hosts Melissa Dickfos and Cath Fowler share 7 tips for creating social media content.

    It's a question that we are both asked by clients every week, so we wanted to share our tips and tricks with you all so you can feel inspired and organised to create great content for your business.

    In this episode we cover:

    • Why you should share the behind the scenes moments in your business
    • Getting the balance right between promoting your products and services
    • How to share your knowledge with your audience
    • Create content around special events and holidays
    • Be across current events and topical conversations in your local area
    • Focus on creating posts that drive engagement, including asking questions or encouraging someone to comment
    • Share the client love through testimonials and case studies and shout outs

    Links mentioned in the show:

    • Talking Business Australia Website
    • Talking Business Australia Facebook
    • Talking Business Australia Instagram

    Find Cath at:

    • The Digital Laneway Website
    • The Digital Laneway Facebook
    • The Digital Laneway Instagram

    Find Mel at:

    • Regional Roar Website
    • Regional Roar Facebook
    • Regional Roar Instagram

    • 27 min
    Why you should consider entering business awards

    Why you should consider entering business awards

    In this episode of the Talking Business Australia Podcast, co-hosts Cath Fowler and Melissa Dickfos chat about all things business awards.

    The awards season is kicking off and while some business awards have opted to cancel for 2020 there are still plenty of them that are going ahead. We take a look at why you should consider entering awards for your business and some tips on creating a great award application.

    In this episode we cover:

    • Celebrating your success
    • Generating brand awareness
    • Taking time to reflect on your achievements
    • How to get your audience to trust you
    • How awards can increase your credibility
    • Being a finalist is something to promote
    • Sharing your story
    • Write conversational copy
    • It doesn't matter if your a sole trader or a team of 50
    • Allow yourself to feel proud
    • How judges score entries
    • How to answer the questions

    Links mentioned in the show:

    • Talking Business Website
    • Talking Business Facebook
    • Talking Business Instagram
    • Talking Business Linkedin

    Find Cath at:

    • The Digital Laneway Website
    • The Digital Laneway Facebook
    • The Digital Laneway Instagram

    Find Mel at:

    • Regional Roar Website
    • Regional Roar Facebook
    • Regional Roar Instagram

    • 27 min
    Kate Toon: How to be a success without following the business rules

    Kate Toon: How to be a success without following the business rules

    Welcome to Season 2 of the podcast. We're excited to be unveiling our fresh new branding for the Talking Business Australia podcast (which if you're a previous listener of the show was formerly called Regional Roar). Our name has changed, but what we are all about hasn't changed. We're still going to be sharing the success stories of regional business owners from all around our amazing country and sharing business and marketing tips, and chatting with industry experts, to help you succeed in business.

    To kick off the second season we're excited to have Kate Toon as our guest on the podcast today. Kate is a popular speaker, author, podcaster and trainer who specialises in copywriting and SEO. With her well-known and supportive Facebook groups and communities, she can help you build a big brand with your small business.

    In this episode we cover:

    • Perseverance is the key to success
    • The biggest issue with new business owners is patience
    • You don't have to be the best to be successful
    • Don't make people feel stupid
    • Stop trying to be someone your not
    • The rule of thirds
    • Investing time to the bottom of your funnel
    • Enjoying the struggle
    • Being realistic about your 'why'
    • Getting your money ducks in a row
    • Turning up every day even when the going gets tough
    • Expect to work hard

    Links mentioned in the show:

    • Kate Toon website
    • Kate Toon Instagram
    • Kate Toon I love SEO group
    • Kate Toon Misfit Entrepreneur Group
    • Talking Business Australia Website
    • Talking Business Australia Facebook
    • Talking Business Australia Instagram

    • 30 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

SandyTaylorx ,

My new favourite podcast!

I’m so happy I stumbled across this podcast, which is full of practical, actionable tips and inspiring regional Australians who are both relatable and likeable! Well done ladies, I look forward to many more happy hours spent listening to future episodes.

Danna Symo ,

Great bite size marketing gold!

Thanks for the tips, really enjoying the podcast!

Angela Pickett ,

Fantastic resource for regional business

I’ve lived in regional Australia for 5 years and I’m almost 1 year into my 2nd go at running my own business.

This podcast is equal parts inspiration and practical tips about running a successful regional business.

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