47 episodes

Talking Business Australia is an Australian business and marketing podcast for regional business owners.

Hosted by experienced marketers and business owners, Melissa Dickfos and Cath Fowler, Talking Business Australia shares the success stories of regional businesses throughout Australia, together with marketing and business tips.

Whether you're looking for help with your digital marketing, website, social media, financials, or improving your mindset, this podcast aims to help you improve your regional business.

By sharing the successes and challenges of regional Australian businesses, we hope to inspire you to embrace what makes your regional, rural or remote business stand out from the crowd.

Talking Business Australia Melissa Dickfos

    • Business
    • 5.0 • 6 Ratings

Talking Business Australia is an Australian business and marketing podcast for regional business owners.

Hosted by experienced marketers and business owners, Melissa Dickfos and Cath Fowler, Talking Business Australia shares the success stories of regional businesses throughout Australia, together with marketing and business tips.

Whether you're looking for help with your digital marketing, website, social media, financials, or improving your mindset, this podcast aims to help you improve your regional business.

By sharing the successes and challenges of regional Australian businesses, we hope to inspire you to embrace what makes your regional, rural or remote business stand out from the crowd.

    Interview with Jahna Koehler: Keeping balance in business

    Interview with Jahna Koehler: Keeping balance in business

    In this episode of Talking Business Australia, we chat with Jahna Koehler from Keeping Balance. We learn her top tips to help business owners bring balance to their business and their life.

    Jahna is a business manager, coach and consultant who helps business owners achieve their own version of balance through systems, processes and management strategies. She's on a mission to help business owners who are time-poor, take control of their business, so they feel confident in growing a successful, sustainable, and profitable business.

    In this episode we cover:

    •The benefit of sharing past experiences and helpful tools with business owners who might be struggling
    •The difficulties and stressors associated with starting a business
    •The importance of taking time out to focus on our health and wellbeing
    •Holding yourself and your employees accountable
    •The power of outsourcing
    •The importance of overseeing work even if you're not the one doing it
    •How to find balance when running a business

    Links mentioned in the show:

    •Keeping Balance Website
    •Keeping Balance Instagram
    •Talking Business Australia Website
    •Talking Business Australia Facebook
    •Talking Business Australia Instagram

    Find Cath at:

    •The Digital Laneway Website
    •The Digital Laneway Facebook
    •The Digital Laneway Instagram

    Find Mel at:

    •Regional Roar Website
    •Regional Roar Facebook
    •Regional Roar Instagram

    • 25 min
    Interview with Julia Spicer: Supporting the viability and vibrancy of businesses across regional Australia

    Interview with Julia Spicer: Supporting the viability and vibrancy of businesses across regional Australia

    In this episode of Talking Business Australia, we chat with Julia Spicer from Engage & Create Consulting.

    Julia runs her business, Engage & Create Consulting from Goondiwindi, South West Queensland. Engage & Creates' focus is to support the viability and vibrancy of businesses and community organisations across regional Australia.

    Julia works with regional communities across the country on a range of projects, with a focus on identifying needs in business and implementing creative solutions to address them. Her passion lies with small businesses, sustainable agriculture, and regional women in leadership.

    In 2018, Julia was honoured to be one of the 100 Faces of Small Business for Queensland Government and listed as one of the Australian Financial Review 100 Women of Influence Award. In 2017, Julia won the Queensland Rural, Regional and Remote business owner of the year. Julia was listed as one of the 100 Women in Australian Agribusiness in 2014 and was a finalist in the community contribution category.

    In this episode we cover:

    How rural and remote communities are best placed to support women and their skills when they move into the area
    The necessity of staying strong and resilient when living and running a business rurally
    The more time & money it takes to start a business when you're living rurally
    How the networks you can establish in rural and regional Australia are second to none
    The beauty of starting your own business and embedding your own vision into what you do

    Links mentioned in the show:

    •Engage & Create Consulting Facebook
    •The Goondiwindi Business Hub Facebook
    •Talking Business Australia Website
    •Talking Business Australia Facebook
    •Talking Business Australia Instagram

    Find Cath at:

    •The Digital Laneway Website
    •The Digital Laneway Facebook
    •The Digital Laneway Instagram

    Find Mel at:

    •Regional Roar Website
    •Regional Roar Facebook
    •Regional Roar Instagram

    • 33 min
    Interview with Simone Kain: Making agriculture cool with George the Farmer

    Interview with Simone Kain: Making agriculture cool with George the Farmer

    In this episode of Talking Business Australia, we chat with Simone Kain co-owner of creative agency Hello Friday, and the co-founder and author of award-winning educational brand George the Farmer.

    With a vision for all children to connect to the earth, food, and farm, the George the Farmer brand encompasses picture storybooks, free curriculum-aligned teacher resources, stage performances, and paddock to plate short films which can be viewed on YouTube and ABCTV.

    Simone sits on various boards and has received a number of awards including the NAB Women's Agenda Regional Entrepreneur of the Year, Brand SA Flinders Education Award, and national runner-up in the AgriFutures Rural Women's Award.

    In this episode we cover:

    •What goes into creating an inspirational children's character
    •The importance of teaching children about the reality of farming
    •The support you receive when you start a business regionally
    •How the freedom that comes with living rurally can serve as a creative inspiration
    •Staying true to your brand


    Links mentioned in the show:

    •George the Farmer Website
    •George the Farmer Instagram
    •Talking Business Australia Website
    •Talking Business Australia Facebook
    •Talking Business Australia Instagram

    Find Cath at:

    •The Digital Laneway Website
    •The Digital Laneway Facebook
    •The Digital Laneway Instagram

    Find Mel at:

    •Regional Roar Website
    •Regional Roar Facebook
    •Regional Roar Instagram

    A big thank you to Feedspot Blog Reader for featuring Talking Business Australia in their list of top 45 Australian marketing podcasts you must follow in 2021. Check out the list below!

    https://blog.feedspot.com/australian_marketing_podcasts/

    • 36 min
    Interview with Cara Peek: Helping people and businesses transform mind-sets that result in positive change

    Interview with Cara Peek: Helping people and businesses transform mind-sets that result in positive change

    In this episode of Talking Business Australia, we chat with Cara Peek from The Cultural Intelligence Project.

    Cara Peek is a Yawuru/Bunuba woman and lawyer by profession. Having worked primarily in Native Title Law, Cara now focuses her skills as Head of Innovation and co-founder at the Cultural Intelligence Project, an independent director of the National Rural Women's Coalition, Rural Women of the Year for WA, and Churchill Fellow.

    In this episode we cover:

    •The freedom that comes with being a small business owner
    •The Lack of resources & opportunities afforded to those living rurally
    •Being able to provide real solutions to people who need them
    •The importance of building and maintaining networks


    Links mentioned in the show:

    •The Cultural Intelligence Project Website
    • The Cultural Intelligence Project Instagram
    •Talking Business Australia Website
    •Talking Business Australia Facebook
    •Talking Business Australia Instagram

    Find Cath at:

    •The Digital Laneway Website
    •The Digital Laneway Facebook
    •The Digital Laneway Instagram

    Find Mel at:

    •Regional Roar Website
    •Regional Roar Facebook
    •Regional Roar Instagram

    • 18 min
    7 free & low budget marketing ideas for your business

    7 free & low budget marketing ideas for your business

    In this episode of the Talking Business Australia Podcast, we explore 7 free and low budget marketing ideas for your business. We know that small businesses are always looking for ways to spread their marketing budget further, so we've put together our top ideas for where you might like to focus your attention.

    In this episode we cover:

    •The importance of having a Google My Business account
    •Posting & engaging on social media organically
    •Social media advertising
    •Email marketing and the importance of customer data
    •SMS marketing
    •Attending networking events and business groups
    •Customer referral and loyalty programs

    Links mentioned in the show:

    •Talking Business Australia Website
    •Talking Business Australia Facebook
    •Talking Business Australia Instagram

    Find Cath at:

    •The Digital Laneway Website
    •The Digital Laneway Facebook
    •The Digital Laneway Instagram

    Find Mel at:

    •Regional Roar Website
    •Regional Roar Facebook
    •Regional Roar Instagram

    • 32 min
    Interview with Jo Palmer: Supporting rural communities through championing remote work

    Interview with Jo Palmer: Supporting rural communities through championing remote work

    In this episode of Talking Business Australia, we chat with Jo Palmer from Pointer Remote.

    Jo founded Pointer Remote after noticing a gap in the market for connecting employers with the educated and talented candidates available in regional, rural, and remote areas. Jo is motivated by the new global attitude towards remote work and what this means for rural communities attracting new populations.

    In this episode we cover:

    •The positives of working from home
    •The importance of challenging misconceptions of people living rurally
    •The resilience of people who live in regional, remote, and rural areas
    •How to market yourself and your rural location
    •The power of financial independence

    Links mentioned in the show:

    •Pointer Remote Website
    •Talking Business Australia Website
    •Talking Business Australia Facebook
    •Talking Business Australia Instagram

    Find Cath at:

    •The Digital Laneway Website
    •The Digital Laneway Facebook
    •The Digital Laneway Instagram

    Find Mel at:

    •Regional Roar Website
    •Regional Roar Facebook
    •Regional Roar Instagram

    • 34 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

SandyTaylorx ,

My new favourite podcast!

I’m so happy I stumbled across this podcast, which is full of practical, actionable tips and inspiring regional Australians who are both relatable and likeable! Well done ladies, I look forward to many more happy hours spent listening to future episodes.

Danna Symo ,

Great bite size marketing gold!

Thanks for the tips, really enjoying the podcast!

Angela Pickett ,

Fantastic resource for regional business

I’ve lived in regional Australia for 5 years and I’m almost 1 year into my 2nd go at running my own business.

This podcast is equal parts inspiration and practical tips about running a successful regional business.

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