Thankyou makes products with the mission to end extreme poverty. This week Thankyou launched a bold new campaign ‘No Small Plan’ and invited P&G and Unilever - two of the world’s largest and most influential consumer goods companies - to make and distribute Thankyou products globally to help speed their mission. The campaign presents the ultimate collaboration - playing to each other’s strengths and using business as a force for good. In true Thankyou style, they’re backing up the campaign with a powerful consumer social activation, and it’s gaining traction fast. So less than 24 hours after launch I got to chat with Thankyou co-Founder Daniel Flynn on flipping consumerism…for good.