217 episodes

The 4am Report podcast, with host Susan Diaz, dives into what keeps founder-led brands up at night, focusing on AI's role in marketing. Since 2019, we've transitioned from broader marketing discussions to specializing in AI literacy and strategies for small businesses. Whether you're just beginning or moderately experienced in AI, this podcast offers actionable insights, fostering a community of innovative entrepreneurs ready to navigate AI marketing's complexities. Join us for a blend of expert interviews, success stories, and practical advice, tailored for the agile, small-business marketer.

The 4 am Report c+p digital

    • Business

The 4am Report podcast, with host Susan Diaz, dives into what keeps founder-led brands up at night, focusing on AI's role in marketing. Since 2019, we've transitioned from broader marketing discussions to specializing in AI literacy and strategies for small businesses. Whether you're just beginning or moderately experienced in AI, this podcast offers actionable insights, fostering a community of innovative entrepreneurs ready to navigate AI marketing's complexities. Join us for a blend of expert interviews, success stories, and practical advice, tailored for the agile, small-business marketer.

    EP219 3 Lessons from a Year of Teaching AI to Small Businesses

    EP219 3 Lessons from a Year of Teaching AI to Small Businesses

    🎉 Celebrating One Year: The AI Advantage Program
    Welcome back, listeners! Today’s episode is special as we mark one year of our DIY AI literacy course - The AI Advantage. Join me, your host, Susan Diaz, as I extract three pivotal lessons from pioneering AI literacy for small businesses.
    Key Lessons from the Year:
    🚀 Lesson 1: Early Adoption Transforms
    Embracing generative AI early can significantly enhance business capabilities. And I share personal reflections on how overcoming my own initial skepticism to realize AI's potential for marketing transformation.
    🤝 Lesson 2: Community and Collaboration
    The power of a supportive learning community in fostering growth and innovation cannot be overstated.
    🔄 Lesson 3: Commit to Continuous Learning
    I talk about the importance of adapting and evolving with AI advancements.
    A heartfelt thank you to our community for a year of engagement and feedback inside the program. Exciting plans ahead to expand and deepen the program's impact.
    🎉 Get the AI Advantage DIY AI Literacy Course
    Ready to revolutionize your business with AI? Click here to join The AI Advantage Program.
    🌟 Keep listening for more insights from upcoming guests who are using AI in groundbreaking ways, and join us next time for more AI literacy discussions on The 4am Report!
    Connect with me - Susan Diaz on LinkedIn: Entrepreneur, podcast host, and passionate advocate for using AI to enhance small business marketing and sustainability.

    • 11 min
    EP218 Beyond Blogging - 6 Unique AI Strategies for Small Businesses

    EP218 Beyond Blogging - 6 Unique AI Strategies for Small Businesses

    🌟 Welcome to The 4am Report, with me, Susan Diaz, your host and an AI optimist. Let’s talk about innovative ways small businesses can use artificial intelligence RIGHT NOW, beyond the basics. Today, I'm going to debunk a common myth about AI; and share six unique ways to use AI in your content marketing that go beyond writing blog articles.
    On the episode I cover:
    ✍️ Expanding AI Use Beyond Blog Writing: Many perceive AI as a tool just for generating text-based content, but it’s so much more! I’ll introduce you to advanced, practical applications that can transform your business operations.
    6️⃣ Six Innovative AI Use Cases for Small Businesses: From breaking down video content to enhancing your sales processes, these tried-and-tested strategies from our Marketing Power Circle (member-only AI implementation mastermind) will open your eyes to new possibilities.
    In-Depth Topics:
    📹 Video Content Utilization: How to transform existing video material into multiple content pieces for varied marketing channels.
    💵 Enhanced Sales Processes: Utilize AI like ChatGPT and Claude to streamline your sales drafts and follow-ups, making your outreach efforts more efficient and personalized.
    🎙️ Simplifying Guest Interviews with Myshowrunner.com: A free tool that eases the podcast interview process by streamlining guest research and question formulation.
    ♻️ Revitalizing Existing Content: Use AI to update old articles or reports with new insights, SEO enhancements, and user-friendly formats.
    🔎 Efficient Summarization for Client Research: Employ AI tools to quickly summarize extensive research materials, saving valuable time and effort.
    💻 Optimizing Workshop Summaries: How AI can help you efficiently repurpose past workshop and training content for new audiences or formats.
    ⭕ Special Invitation: If you’re interested in learning how to implement these AI strategies effectively in your business, consider joining our Marketing Power Circle. Drop me an email or LinkedIn DM and I'll send you more details about our AI implementation mastermind, designed specifically for small businesses looking to scale and innovate.
    AI is not a futuristic concept but a practical tool that can dramatically enhance the way small businesses operate today. By adopting a broader view of AI’s capabilities and integrating these technologies into various aspects of your business, you can unlock significant growth and efficiency.
    🌟 Keep listening for more insights from upcoming guests who are using AI in groundbreaking ways, and join us next time for more AI literacy discussions on The 4am Report!
    Connect with me - Susan Diaz on LinkedIn: Entrepreneur, podcast host, and passionate advocate for using AI to enhance small business marketing and sustainability.

    • 9 min
    EP217 The Mindset of Thinking 100x with AI for Small Businesses

    EP217 The Mindset of Thinking 100x with AI for Small Businesses

    Welcome to The 4am Report, where talk AI literacy for founder-led brands with me, your host, Susan Diaz. Today I will be exploring what it means to think exponentially in the age of artificial intelligence and how this mindset can drastically shift your business landscape.
    On this podcast, we no longer do intros and outro on audio, so here’s a short note on who I am. I am Susan Diaz, lifetime marketer with over 20 years of experience spanning startups to government sectors. I am the founder of a content marketing firm, and I am focused on how artificial intelligence can turbocharge small business operations.
    In this episode you should expect to hear about:
    🚀 Thinking Exponentially: How adopting a 100x mindset, with the support of AI, can lead to significant growth and innovation in your business.
    💡 The True Power of AI: Exploring how artificial intelligence can be a game changer, not just a productivity tool but a strategic partner in your business.
    In-depth Topics Covered:
    I love a good metaphor to help me learn and remember. And I hugely value the experts who give me that. And I try to do the same as I speak to, and train, various audiences.
    Inside this episode I give you an interesting analogy on how technology evolves and becomes mainstream, relating it to how refrigeration technology, initially developed for preserving life-saving drugs, evolved to widespread uses - including ‘skincare fridge’.
    You’ll also learn the three key mindsets for leveraging AI to grow exponentially:
    🤖 Strategic Partner, Not Just a Task Manager: Viewing AI as a co-thinker and brainstorming tool, not just as an automator of mundane tasks.
    🔍 Workflow Visualization: Importance of understanding current processes clearly before integrating AI, bringing clarity to how AI can fit into and optimize these processes.
    🌱 Focused Implementation: The significance of starting with one tool or process, mastering it, and then scaling to avoid overwhelming change and to grow sustainably.
    Thinking about implementing AI in your small business? 
    For hands-on help, consider joining our Marketing Power Circle ⭕ an AI implementation mastermind group that meets twice a month. Together, we focus on automating one business workflow every 90 days, turning your quantum possibilities into actions that will move you far ahead of the curve. Join Here
    Connect with me, Susan Diaz on LinkedIn to gain AI literacy insights in real time.
    As you hit play, please leave us a 5 star rating ⭐⭐⭐⭐⭐ 
    It goes far in helping us bring AI implementation strategies to more small businesses.

    • 12 min
    EP216 Blending AI with Financial Expertise - Insights from Marni Saifert

    EP216 Blending AI with Financial Expertise - Insights from Marni Saifert

    Welcome Back to The 4am Report 🌟 
    In this episode, I meet you at the intersection of AI and financial coaching with my awesome guest, Marni Saifert. A certified financial planner and financial coach, Marni brings over 30 years of expertise to our discussion, highlighting how she used AI to enhance her life and financial coaching services.
    🤖 Meet Marni Saifert
    Marni identifies as someone who blends the mechanics of money management with the emotional aspects of financial decision-making. Her approach focuses not just on financial literacy but on understanding clients' money stories - the underlying beliefs and behaviors that shape their financial decisions.
    🔍 AI in Financial Coaching
    We discuss how AI has become a game-changer in Marni’s practice, helping her streamline processes and enhance client interactions. AI tools have leveled up the way she operates, making her services more efficient and effective.
    💡 Balancing Business Growth and Personal Time
    We talk about the challenges of growing a brand while maintaining a healthy work-life balance. Marni shares insights into how AI helps manage her workload, allowing her more time to focus on strategic tasks and personal growth.
    🎧 The Impact of AI on Financial Literacy
    Learn how Marni uses AI to improve the financial literacy of her clients by providing them with customized educational materials and interactive experiences. This not only helps in better understanding complex financial concepts but also in making more informed decisions.
    💬 Listen to this episode for practical advice on embracing milestone technology to stay relevant in the ever-evolving small business landscape. 
    Remember, embracing AI is not a replacement for human expertise but rather a powerful tool to augment it.
    🔗 Connect with Marni Saifert - Follow her on Instagram @moneymentormarni  https://www.instagram.com/moneymentormarni/ for more insights on your money stories and to explore her upcoming group programs.
    Connect with me, your host, Susan Diaz on LinkedIn to gain AI literacy insights in real time.
    As you hit play, please leave us a 5 star rating. It goes far in helping us bring AI implementation strategies to more small businesses.
    Like what you're learning about AI and community building? Join our Marketing Power Circle where we dive right to the heart of implementing AI in your small business marketing. Join Here

    • 46 min
    EP215 Gillian vs AI - the Newsletter Face-off!

    EP215 Gillian vs AI - the Newsletter Face-off!

    🎧 Welcome to The 4am Report, with me, your host Susan Diaz. As we continue to explore AI's role in content creation, my guest today is Gillian Kuriyan, Director of Mommy Connections Midtown Toronto - a thriving hub dedicated to supporting parents of young children. Gillian shares her journey from skepticism to practical use of AI in her business.
    And perhaps most fun, if you listen to the end you’ll find a fun segment where Gillian walks us through her 3-step framework for winning newsletters that people read. And we compare that to a generic newsletter written by AI. Stay tuned to find out how the face-off goes!
    Gillian and I talk about:
    🔍 Gillian's Love for Newsletters (which I deeply share!)
    Despite the growing popularity of AI tools for content automation, Gillian champions the personal touch in her newsletters, using them as a creative outlet to connect deeply with her community. She tells us how.
    🤖 AI as a Supportive Tool
    For many folks, AI has moved from being a daunting concept to a supportive tool. Gillian tells us her story on how she began using AI for automating standard messages about event dates and then moved to deeper uses.
    📝 Evaluating AI Impact
    We talk about how AI can be integrated into traditional content creation without compromising the authenticity that is crucial for community building.
    👥 Community Building Insights
    Gillian provides valuable insights into managing a vibrant community, emphasizing the importance of personal connections and maintaining quality interactions, even as technology like AI becomes more prevalent in operational tasks.
    🛠️ Practical Tips from Gillian
    Discover Gillian’s  3-step framework for winning newsletters that blend personal anecdotes with calls to action, ensuring content remains compelling and visually appealing.
    📊 Gillian vs AI Demonstration
    Listen in on a live demonstration where Gillian and an AI-generated newsletter go head-to-head, showcasing the differences and potential of AI in content creation; particularly where it comes to being able to meaningfully scale the creative writer’s mind
    🔗 Connect and Learn More
    Follow Gillian Kuriyan on Instagram @mommyconnections_mto for more insights on community engagement.
    Connect with me, your host, Susan Diaz on LinkedIn to gain AI literacy insights in real time.
    Whether you're AI-skeptical or AI-curious, this episode offers a nuanced perspective on integrating technology with a human touch. 
    And as you hit play, please leave us a 5 star rating. It goes far in helping us bring AI implementation strategies to more small businesses.

    Like what you're learning about AI and community building? Join our Marketing Power Circle where we dive deeper into implementing AI in your small business marketing. Join Here

    • 30 min
    EP214 The Future of Content Writing with AI ft. Tom Winter

    EP214 The Future of Content Writing with AI ft. Tom Winter

    Welcome back to The 4am Report, the podcast that explores AI (artificial intelligence) literacy issues keeping small business owners up at night. In this episode, we’re thrilled to have Tom Winter, the founder of SEO Wind, dive deep into the evolving world of AI and content creation. Host Susan Diaz sits down with Tom to chat about how AI is reshaping content strategies and the myths surrounding its use.
    What you’ll learn in this episode:
    🔍 AI’s Impact on Content Quality:
    We discuss the latest Google content updates and how AI tools can help create helpful, data-packed content that engages readers and complies with search engine standards.
    🛠️ Myths vs. Reality:
    Many fear that AI content will be flagged by Google as spam or that it will dilute personal voice. Tom debunks these myths, explaining that AI is just a tool that, when used correctly, enhances content quality without compromising authenticity.
    🧠 The Power of AI-driven Tools:
    From improving search engine performance to streamlining content creation processes, AI tools like ChatGPT are changing the game for content developers and marketers.
    🤖 The Cyborg Approach:
    Tom advocates for a hybrid model where human creativity and AI capabilities are combined for optimal results. He shares insights on how blending AI with human input can lead to more effective and efficient content strategies.
    ✍️ Practical Tips for Integrating AI:
    For those new to AI, we talk about ways to start with tasks you may dislike, as AI can significantly reduce the time and effort required, enhancing overall productivity.
    📈 Tom's Experiment:
    Learn about a challenge that Tom took on: publishing 100 articles in 30 days using AI tools, which resulted in an 80% increase in organic traffic.
    🎧 Hit play to listen now. And as you do, please take a moment to give us a 5-star rating. 
    It helps us keep working on delivering episodes with powerful AI insights and tips for small business owners
    📢 Join the Marketing Power Circle 📢
    For those looking to dive deeper into using AI to revolutionize their businesses, don't miss the opportunity to connect with like-minded entrepreneurs in the Marketing Power Circle. Here, we explore AI's transformative potential together, sharing insights and strategies for leveraging AI in small businesses.
    Connect with Susan Diaz on LinkedIn to gain AI literacy insights in real time.

    Connect with Tom Winter on LinkedIn for insights and access to the SEO Wind tool. Dive into AI with a practical approach and see how it can amplify your marketing efforts.

    • 32 min

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