The 4 am Report c+p digital

Welcome back to The 4am Report!
🔥 Unveiling the truth: 3 marketing lies founder-led brands need to unlearn 🔥
In today's episode, we're debunking three common lies that founder-led brands need to unlearn in their marketing. If you're looking to grow and succeed in the competitive marketing landscape we have in a recession, you’ll want to listen to this episode.
Host Susan Diaz dives deep into:
👶 Lie #1: You can outsource or delegate marketing to someone junior (spoiler alert: the secret solution lies in systems. But how? Susan tells you in the episode.)
🤥 Lie #2: You can do it alone (let’s tackle the misconception that founders can handle all strategic aspects of marketing on their own, without a squad)
⛔️ Lie #3: You can be present in all available channels (stop at once because you’re overwhelming yourself and diluting your efforts to reach your ideal clients). Susan guides you through the vital few channels that align with your target audience and business goals. 
🎧 Tune in now and uncover the truth behind these marketing lies! 🎧
🚀 If you're serious about relieving bandwidth by focusing on revenue in your marketing, we invite you to join us in the Marketing Power Circle mastermind. 
Deets 👉https://cp.digital/marketing-power-circle/ 
Looking for UNboring ways to up-level your content marketing? Check out Susan Diaz's book, "UNboring: Take your content marketing from blah to brilliant." Available on Amazon and all major book retailers.
Thank you for tuning in to The 4am Report 🎙️✨

Welcome back to The 4am Report! Today I’ve curated and edited two in depth episodes on the topic of podcast hosting to create the ultimate podcast hosting guide. This is required listening for anyone who plans to run or guest on a podcast.
Listen to this masterclass episode learn:
💪Why hosting a podcast is not only a hard job but is also a crucial market facing role that requires the right skillset and training to keep the audience engaged and represent the organization well.
✅ The core qualities that make a great podcast host. I cover four key areas to keep in mind when selecting a host for your podcast or video show.
📌 The importance of supporting and training your podcast host to ensure they have everything they need to keep the show running smoothly. Again, here I cover four main areas of training to focus on with your podcast host: (spoiler alert😁) key messaging, the 'why' of podcasting, ownership of business goals, and on-demand brainstorming.
If you're thinking of starting a podcast or already have one up and running, this episode will provide valuable insights into the essential qualities of a great podcast host and the training needed - even if the host is you! Tune in 🎧
Want step-by-step instructions and resources to help you launch, or leverage a profitable podcast? We can help. More details here: https://cp.digital/podcastmasterclass/ (📌Psst… as a listener to the podcast, here’s an incentive to forge a powerful voice! Use the code COOKIELYON to get 20% off the price of CA$ 249.) 
If you are a return visitor to The 4am Report podcast, please drop me a 5-star rating. Thank you! I appreciate you.
Looking for UNboring ways to up-level your content marketing? 
Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.

Welcome to The 4am Report! You’ve joined me as I round out the second part of a  2-part mini series where I teach B2B service founders, and content marketers, in detail, about the ‘why’ and ‘how’ of content audits in a recession. 
In this episode, I’ll focus specifically on “the how”; how to make it easy on yourself if you are doing a large-scale audit without the use of a cumbersome and snooze-inducing spreadsheet. (if you haven’t heard the first part, it might be valuable to go back and listen to episode 191. That said, if you are an experienced content creator, jump right into this episode and go back to 191 if you need.)
In under 15 minutes, on this episode, you’ll learn:
📌 About specific tactics to apply to a content marketing audit - specifically how to set up for a larger scale content audit if you have over a hundred pieces of content in the past 18 months.
📌 About why you will need an organizational process to structure and categorize content pieces, as well a visual system that can be used for multiple stakeholders to gain visibility and commit to actions that can be tracked.
📌 The basics of the “Kanban” system of project management, and how to apply the basics of this philosophy of LEAN production for a JIT (just-in-time) inventory control system to a deeply creative and fast-paced field such as publishing and content marketing.
📌 How to pick and put into practice a project management tool - whether Trello, Airtable, or a different one that you use internally, to create a highly visual and fluid interface for organizing large amounts of content and remote team members to ensure that nothing slips through the cracks.
For the full details 🎧 listen to the episode 🎧 
Looking to save marketing dollars in a recession? Start with a structured content audit before you invest any more in your marketing. We can help. More details here 👉 https://cp.digital/save-marketing-dollars/ 
If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.
Looking for UNboring ways to up-level your content marketing? 
Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.

Hello and welcome back to The 4am Report! Today I'm kicking off a 2-parter where we will talk, in detail, about content audits. 
The why, the how, AND the hacks to make it easy on yourself if you are doing a large-scale audit that covers over 100 pieces of content.
In the first part, we’ll dive into 3 specific reasons why you need to prioritize a content audit in a recession. Here’s a sneak peek 👇
📌 Content marketing audits are am excellent way to map your digital footprint; either for compliance reasons or because you have great evergreen material that needs reinvigoration
📌 Content marketing audits are a tool to quantify and get deeper insights from your content marketing, beyond just a topline of engagement metrics
📌 Content marketing audits are invaluable when it comes to understanding user behaviour. They can help smooth out user experience (UX) for your ideal client, across multiple platforms, particularly your homebase ie: your website
For the full details 🎧 listen to the episode 🎧 
Looking to save marketing dollars in a recession? Start with a structured content audit before you invest any more in your marketing. We can help. More details here 👉 https://cp.digital/save-marketing-dollars/ 
If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.
Looking for UNboring ways to up-level your content marketing? 
Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.

 💫The 4am Report 💫 is back with another drop. In this episode, your host Susan Diaz, is breaking down something that keeps a lot of small business founders up at night. Revenue through the recession. 
Susan covers 
💡 The need for service-based small businesses to be bold and lean into their agility and ability to pivot 
💡 What is a “revenue marketing advisory board” and why you need one as a service-based small business founder making 💡 The board's three prongs - ie: mentor + strategic advisor + council of peers - how to find them and gain their best advice for your REVENUE goals 
Grab a pen and sit down for this one; because revenue needs to be a TOP priority in a recession.
If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.
Looking for UNboring ways to up-level your content marketing? 
Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.

Welcome back to 💫The 4am Report 💫 where your host Susan Diaz, sits down Dr. Jim Kanichirayil, self-described “professional megaphone”, focussed on highlighting innovation in DEIB (diversity, equity, inclusion and belonging) and HR tech. 
In this episode Susan and Dr Jim dive deep into something that keeps a LOT of people up at night, particularly in a recession. It’s potentially one of the top most hated things in the business world - sales! 👇
💡 Why do we hate sales, and how do we stop? 
💡 How do we move away from being mired down in prevailing sales wisdom?
💡 Why founder-led organizations should leverage their innate sales and marketing integration
💡 Where do we begin look for innovative REVENUE solutions in a recession?
💡 How do we move away from a numbers game and into a quality game when it comes to revenue?
Grab a bevvie 🍻☕️🍹And enjoy this masterclass in revenue!!!
If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you.
Looking for UNboring ways to up-level your content marketing? 
Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.