84 episodes
The LinkedIn Marketer: Karen Hollenbach Karen Hollenbach
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- Business
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4.8 • 4 Ratings
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Want to learn how to maximise LinkedIn’s latest content marketing and publishing features? Listen to Karen Hollenbach, Think Bespoke's Founding Director and Australia's leading LinkedIn Strategist and Educator, as she shares her LinkedIn marketing and profile tips. If you manage the LinkedIn presence for your organisation, this podcast is for you. Linkedin’s functionality keeps getting better, so please tune into our latest Season's episodes for feature updates. Sign up to Karen's e-insights at https://thinkbespoke.com.au/think-bespokes-e-insights for inspiration and insights.
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S5 #14 Being Vulnerable, The Humble Brag & LinkedIn Etiquette
In this episode I explore how LinkedIn has changed in more recent years and what this means in terms of how I recommend you approach it. I discuss the trend of being vulnerable, the humble brag and provide suggestions for how I encourage Think Bespoke's clients to start more conversations and build stronger business relationships on LinkedIn, including:
respond to invitations to connect with a conversational follow up message
follow up face to face conversations with new contacts by inviting them to connect on LinkedIn
react (e.g like, etc) to relevant posts and updates shared by colleagues
comment when you can genuinely add value to the discussion
share relevant and insightful content (e.g. useful articles you have read) and remember to stay focussed on your chosen topic areas
I recommend you take the time to consider your plan for LinkedIn. An intentional and strategic approach will deliver greater results over time.
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
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Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message -
S5 #13 LinkedIn Marketing Plan Checklist
In this episode I share a resource with you that was requested by one of the Marketers who I am mentoring as part of my LinkedIn Marketing Mentoring program. With a number of client facing team members playing a key role in the implementation of this organisation's LinkedIn marketing plan, he was keen to develop a checklist that summarises the key actions the team needs to take to maximise LinkedIn, now they have a company page and profile strategies in place.
Tune in as I walk you through the 11 items on this checklist and how they were developed based on the 5 modules in the LinkedIn Marketing Mentoring program, including:
LinkedIn Profile Strategy
LinkedIn Page Strategy
Networking & Sales Rituals
Marketing & Content Rituals
Measuring Success
Resources mentioned in this episode:
LinkedIn Marketing Plan Checklist
https://hubs.ly/Q02pVJZq0
Content Marketing Strategy Playbook
https://thinkbespoke.com.au/product/content-marketing-strategy-playbook/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
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Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message -
S5 #12 The LinkedIn Journey: Know Where You Are & What To Do
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore the reason why I developed the LinkedIn journey. It's the 5 stages I use to explain LinkedIn to help individuals and organisations assess their LinkedIn training needs and the key steps they need to take to maximise LinkedIn for their career or business. These steps include:
Understanding
Branding
Networking
Rituals
Thought Leadership
Resources mentioned in this episode:
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
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Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message -
S5 #11 Revisiting Creator Mode for Your LinkedIn Profile
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I explore changes LinkedIn has announced for the LinkedIn Profile feature called Creator Mode. This feature offers benefits for LinkedIn members with free accounts. In this episode I explore some of the features and benefits of Creator Mode including creator tools, link in bio and the recent change to choose Follow or Connect as the main CTA for other LinkedIn members visiting your profile for the first time.
To read more about this feature visit Think Bespoke's knowledge base and read my articles about Creator Mode, LinkedIn Newsletters the link in your LinkedIn Profile intro card and my case study about running a LinkedIn Live.
Resources mentioned in this episode:
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
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Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message -
S5 #10 How to Get Started with Your LinkedIn Presence
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
This episode is a great one to share with leaders in your organisation who may be feeling tentative about being more active on LinkedIn. In this episode I explore 5 key steps you can take to help you get started with better leveraging LinkedIn to control what recruiters, potential clients and employers can find out about you online, including:
1. Take Control of Your Online Presence
2. Lock Down Your Privacy Settings on Social Media & Apps
3. Decide Your Focus for LinkedIn
4. Take a Fresh Look at Your Profile
5. Ask Colleagues & Clients to Endorse & Recommend You
Resources mentioned in this episode:
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
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Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message -
S5 #5 How to Develop a Content Marketing Strategy for LinkedIn
Visit thinkbespoke.com.au for more LinkedIn Marketing tips.
In this episode I share an excerpt of my recent LinkedIn Live that explored how to Develop a Content Marketing Strategy for LinkedIn. I explain why you need a Content Marketing Strategy and the 4 key steps involved in creating a content marketing strategy for your organisation, including:
Know your focus for LinkedIn
Have a manageable plan
Be consistent
Follow LinkedIn rituals
This was a free Think Bespoke online training event and can be viewed via Think Bespoke's YouTube channel here.
Resources and services to help you navigate your LinkedIn presence:
Content Marketing Strategy Playbook
LinkedIn Company Page Follower Guide
Professional Profile Checklist
Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox.
Visit Think Bespoke's website.
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Send in a voice message: https://podcasters.spotify.com/pod/show/5minlinkedinmarketer/message
Customer Reviews
Fantastic insights into building your LinkedIn engagement
Loving the practical tips given here!
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