60 episodes

Want to learn how to maximise LinkedIn’s latest content marketing and publishing features? Listen to Karen Hollenbach, Think Bespoke's Founding Director and Australia's leading LinkedIn Strategist and Educator, as she shares her regular LinkedIn marketing and profile tips. If you manage the LinkedIn presence for your organisation, this podcast is for you. Linkedin’s functionality gets better and better each month, so please tune into our latest Season's episodes for feature updates. Sign up to Karen's e-insights at https://thinkbespoke.com.au/think-bespokes-e-insights

The 5 Minute LinkedIn Marketer: Karen Hollenbach Karen Hollenbach

    • Business
    • 4.7 • 3 Ratings

Want to learn how to maximise LinkedIn’s latest content marketing and publishing features? Listen to Karen Hollenbach, Think Bespoke's Founding Director and Australia's leading LinkedIn Strategist and Educator, as she shares her regular LinkedIn marketing and profile tips. If you manage the LinkedIn presence for your organisation, this podcast is for you. Linkedin’s functionality gets better and better each month, so please tune into our latest Season's episodes for feature updates. Sign up to Karen's e-insights at https://thinkbespoke.com.au/think-bespokes-e-insights

    S4 #5 The Value of Having a Primary Platform Focus for your LinkedIn and Social Media B2B Marketing Efforts

    S4 #5 The Value of Having a Primary Platform Focus for your LinkedIn and Social Media B2B Marketing Efforts

    In this episode I explore the increasing reports of social media fatigue I have observed and the subsequent benefits of choosing a primary platform for your social media efforts. If you are responsible for the LinkedIn and / or social media presence for your B2B organisation, this episode is for you.  Here are the resources I mention in this episode that support LinkedIn as the primary platform for B2B organisations and brands.

    Content Marketing Institute article: https://contentmarketinginstitute.com/articles/linkedin-b2b-social-media-platform

    Hubspot article: https://blog.hubspot.com/marketing/linkedin-vs-facebook

    Later article: https://later.com/blog/linkedin-b2b-marketing/

    I'd love your comments, thoughts and feedback on this episode.  Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation.  Questions can be related to this topic or others and may help form what I cover in future episodes.

    LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning

    LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring

    Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights

    • 8 min
    S4 #4 Connecting Your LinkedIn Profile’s Thought Leadership Dots

    S4 #4 Connecting Your LinkedIn Profile’s Thought Leadership Dots

    In this episode I explore the important connection between how to write your LinkedIn Profile’s headline, featured section and About section. For leaders of organisations or creators, consultants, coaches and freelancers wishing to leverage the thought leadership features of your LinkedIn profile, this episode is for you.  I reference my LinkedIn Profile as an example in this episode. You can view it here. https://www.linkedin.com/in/karenhollenbach/

    I'd love your comments, thoughts and feedback on this episode.  Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation.  Questions can be related to this topic or others and may help form what I cover in future episodes.

    LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning

    LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring

    Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights

    • 8 min
    S4 #3 Why LinkedIn Should not be Classified as Social Media

    S4 #3 Why LinkedIn Should not be Classified as Social Media

    In this episode I share my initial thoughts about why I do not classify LinkedIn as social media, and why it might be helpful for you to take the same approach. I'm keen to start a conversation about this concept. As a LinkedIn Marketer or the person who is responsible for your organisation's LinkedIn presence, approaching LinkedIn in a different way to how we approach social media might just be the game changer you need. There's lots of low hanging fruit on LinkedIn, when you know where to find it.

    I'd love your comments, thoughts and feedback on this episode.  Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation.  Questions can be related to this topic or others and may help form what I cover in future episodes.

    Contact us at thinkbespoke.com.au

    LinkedIn Profile Essentials Online Course: Learn more at thinkbespoke.com.au/linkedin-online-learning

    LinkedIn Marketing Mentoring Program: Learn more at thinkbespoke.com.au/linkedin-marketing-mentoring

    Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. thinkbespoke.com.au/think-bespokes-e-insights

    • 8 min
    S4 #2 LinkedIn introduces new Carousel feature for LinkedIn Profile Creators

    S4 #2 LinkedIn introduces new Carousel feature for LinkedIn Profile Creators

    In this episode I share the news from LinkedIn, via Jake Poses - Director of Product (Video, Creators, Events), that LinkedIn's providing a new way to share a series of swipeable photos and videos. This feature is current being offered to 1000s of LinkedIn Creators around the world and will be rolled out to LinkedIn members in Creator Mode in 'fall', which for Australian listeners, I'm assuming is September. We shall wait and see.

    Here's the update, shared via Think Bespoke's Company Page earlier today. https://www.linkedin.com/feed/update/urn:li:activity:6956008654957412352

    Contact us at thinkbespoke.com.au

    LinkedIn Profile Essentials Online Course: Learn more at thinkbespoke.com.au/linkedin-online-learning

    LinkedIn Marketing Mentoring Program: Learn more at thinkbespoke.com.au/linkedin-marketing-mentoring

    Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. thinkbespoke.com.au/think-bespokes-e-insights

    • 4 min
    S4 #1 LinkedIn Profile Increased Functionality & Company Page Services Feature

    S4 #1 LinkedIn Profile Increased Functionality & Company Page Services Feature

    Welcome to Season 4. In this episode I share a snapshot of my July LinkedIn Lunch & Learn, with some of the latest LinkedIn profile and LinkedIn Company page updates. Enjoy a side discussion with a leading Australian recruiter who shares his tips on LinkedIn profiles versus resumes. This was current as at 21st July and features all LinkedIn changes since my June 16th Lunch & Learn. Updates I reference in this episode are improved LinkedIn Profile functionality when viewing your from the desktop, adding skills specific to your roles, featuring company page products on your LinkedIn profile, providing services enhanced media file options and the example of a client who's been offered the services feature via her company page. I also reference a previous Lunch & Learn that included a deep dive into Providing Services, which we did in April. We now have Lunch & Learn Deep Dive recordings available for purchase via our learning portal. 

    Contact us at thinkbespoke.com.au

    LinkedIn Profile Essentials Online Course: Learn more at thinkbespoke.com.au/linkedin-online-learning

    LinkedIn Marketing Mentoring Program: Learn more at thinkbespoke.com.au/linkedin-marketing-mentoring

    Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. thinkbespoke.com.au/think-bespokes-e-insights

    • 7 min
    S3 E#12 LinkedIn Newsletter Feature Released for LinkedIn Company pages.

    S3 E#12 LinkedIn Newsletter Feature Released for LinkedIn Company pages.

    In this episode I share my perspective on the LinkedIn Newsletter feature which was recently released for LinkedIn Pages.  Resources I mention in this episode:
    Think Bespoke's LinkedIn Company Page Newsletter https://www.linkedin.com/pulse/how-attract-talent-build-your-influence-linkedin-think-bespoke/
    How to Write a LinkedIn Newsletter https://thinkbespoke.com.au/2021/12/how-to-write-a-newsletter-on-linkedin.html

    ----

    Present the best version of your professional self on LinkedIn with my LinkedIn Profile Essentials Online Course. https://learning.thinkbespoke.com.au/product/profile-essentials

    Check out my LinkedIn Marketing Mentoring Program.  

    Find out more via the link below. https://thinkbespoke.com.au/linkedin-marketing-mentoring

    Join my next LinkedIn Lunch & Learn. 

    https://events.humanitix.com/lunch-and-learn-april-linkedin-online-training-with-karen-hollenbach 

    ___

    A little more about me if we have not met yet... Hello there! I'm Karen Hollenbach, Think Bespoke’s Founder and one of Australia's leading LinkedIn training specialists. I live in Melbourne and I'm an educator, writer and gardener who's written 100s of LinkedIn Profiles and trained 1000s of business owners and consultants, digital marketers and sales teams how to use my LinkedIn marketing tips.

    In 2019 I was ranked in Asia Pacific's Top 10 LinkedIn Experts by Social Media Marketing Institute. In 2021 I was awarded Mentor of the Year, thanks to my involvement with the She Mentors community.

    Please come and ay hi to me over on LinkedIn and make sure you sign up to my LinkedIn Marketing e-insights, packed with marketing tips and exclusive offers, delivered to your inbox each month. https://thinkbespoke.com.au/think-bespokes-e-insights

    Say Hi on LinkedIn via my LinkedIn Profile: https://www.linkedin.com/in/karenhollenbach/

    Follow Think Bespoke' LinkedIn Company Page: https://www.linkedin.com/company/think-bespoke/

    • 5 min

Customer Reviews

4.7 out of 5
3 Ratings

3 Ratings

Dee@Herwerk ,

Fantastic insights into building your LinkedIn engagement

Loving the practical tips given here!

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