113 episodes

Principles, strategies, and ideas to help you lease more apartments.

We have 5 Marketing Principles that are the foundation for our marketing and leasing strategies at J.C. Hart Company. Discovery, Story, Clarity, Buoyancy, and Courtesy all touch marketing, service, and sales as each of these areas need to work together for property management success.

The Leasing Show focuses on sales/leasing and the principles that impact those 5 Marketing spaces.

Thank you multifamily friends for listening, commenting, and sharing.

Music Credit - Ryan Little - http://www.soundcloud.com/iamryanlittle

The Apartment Nerd Leasing Show Mark Juleen

- Business

- 6 AUG 2018
Episode 112 - Build rapport or just go for the appointment?

Episode 112 - Build rapport or just go for the appointment?

Today's data suggests building rapport may not be what you do at first with the customer.

Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
- 5 min
- 3 AUG 2018
Episode 111 - Will automated systems take over leasing?

Episode 111 - Will automated systems take over leasing?

Some tasks we do today can be automated. The thing to think about is how you can create additional value with the extra time you have?

Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
- 5 min
- 2 AUG 2018
Episode 110 - How can I deal with the no?

Episode 110 - How can I deal with the no?

It's tough to get the no from a customer. You need to spin that into a positive.

Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
- 3 min
- 1 AUG 2018
Episode 109 - What if I think we're expensive?

Episode 109 - What if I think we're expensive?

Price means something different to everyone. You have to remove your mindset on price to help the customer see the value.

Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
- 4 min
- 31 JULY 2018
Episode 108 - How can I sell without being salesy?

Episode 108 - How can I sell without being salesy?

Typically, normally, and usually, social proof can be a great way to enhance something a prospects thinks is important.

Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
- 3 min
- 30 JULY 2018
Episode 107 - Why is spilling candy so bad?

Episode 107 - Why is spilling candy so bad?

Stop making it about you, and start making about them.

Thanks for listening. Please subscribe in Apple Podcasts (https://goo.gl/87NKxo) or Google Play (https://goo.gl/7k7Bx1).
- 4 min