24 episodes

A talk show for architecture nerds just like you. On this podcast you'll find conversations with the directors of new and noteworthy architecture practices. This podcast is hosted by Dave Sharp, director of Vanity Projects - a digital marketing consultancy helping architects to grow their practice into something much bigger.

The Architecture Firm Marketing Podcast Dave Sharp

    • Arts
    • 4.2 • 15 Ratings

A talk show for architecture nerds just like you. On this podcast you'll find conversations with the directors of new and noteworthy architecture practices. This podcast is hosted by Dave Sharp, director of Vanity Projects - a digital marketing consultancy helping architects to grow their practice into something much bigger.

    Aaron and Phillip from Regional Design Service – Engaging, Advocating And Educating In A Small Rural Community

    Aaron and Phillip from Regional Design Service – Engaging, Advocating And Educating In A Small Rural Community

    Aaron Nicholls and Phillip Nielsen are the directors of Regional Design Service, an architecture practice based Corowa, a regional town located on the New South Wales and Victorian border about 3 hours drive from Melbourne.
    In this episode, we discussed:
    The reasons they left Melbourne to start their practice in a regional town (despite warnings from their peers). How they’ve engaged with the local community through events, exhibitions and local government to improve local awareness of the values and principles of architects. Why they remain connected to their urban counterparts and promote working in regional practice. Some of the challenges of the local construction market. Why they hired a communications person and what their role entails. How Aaron and Phillip approach their different roles in the business The strategies they use to elevate their digital marketing. If you’d like to learn more about Aaron, Phillip, and the team at Regional Design Service, you can visit regionaldesignservice.com or follow them on Instagram at @regional_design_service.
    If this your first time listening to the podcast, please make sure to subscribe to hear a new episode every other week.
    If you have any feedback on this episode, you can get in touch at dave@vanityprojects.com. I love hearing your thoughts.
    And if you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.

    • 1 hr 21 min
    John Ellway – A Less But Better Approach To Marketing

    John Ellway – A Less But Better Approach To Marketing

    John Ellway founded his Brisbane-based architecture practice in 2017 and describes it as a small practice with a love for creating the places inspired by travel, memories, landscape, material and location. His goal is to create functional and simple spaces that delight and surprise.
    In this conversation, John and I spoke about:
    His relaxed, less is more approach to marketing. Why successful marketing hinges on a high-quality project. Why he made his website a single page. Why and how he invests significant resources in commissioning films about his projects. Why he’s conscious about avoiding growing too fast. The steps John takes to get published. John’s process for creating his project descriptions. How John uses site visit tours to teach people about his work and learn from their reactions. How he describes his projects without archispeak. If you’d like to learn more about John, you can visit jellway.com or follow him on Instagram at @jellway.
    If this your first time listening to the podcast, please make sure to subscribe to hear a new episode every other week.
    If you have any feedback on this episode, you can get in touch at dave@vanityprojects.com. I love hearing your thoughts.
    And if you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.

    • 1 hr 29 min
    Jean Graham From Winter Architecture – Patience, Flexibility And How To Communicate The Value An Architect Provides

    Jean Graham From Winter Architecture – Patience, Flexibility And How To Communicate The Value An Architect Provides

    Jean Graham is an architect and the director of Winter Architecture, a five-year-old practice based in Melbourne and Torquay.
    In this episode, we discussed:
    How Jean and her team approach remote working. The importance of maintaining work life balance and avoiding burnout. Why Jean produces video for each of her new projects. How to communicate the value of what an architect does to the general public. How to pick the right clients. Why you need to be patient in your marketing to see results. Why you should show less on your website. The benefits of collaboration with other creatives. How Jean decided how big her practice should be to function well. If you’d like to learn more about Jean and the team at Winter Architecture, you can visit winterarchitecture.com.au or follow them on Instagram at @winterarchitecture.

    If this your first time listening to the podcast, please make sure to subscribe to hear a new episode every other week.
    If you have any feedback on this episode, you can get in touch at dave@vanityprojects.com. I love hearing your thoughts.
    And if you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.

    • 1 hr 23 min
    Paul Kegen from S&K Group – How To Be Consistent, Efficient And Meticulous

    Paul Kegen from S&K Group – How To Be Consistent, Efficient And Meticulous

    Paul Kegen is an architect and co-founder of S&K Group, an architecture and construction company based in Melbourne which he co-founded in 2013.
    S&K Group have built projects for some of Melbourne’s best-known architects and interior designers, including GOLDEN, Studio Esteta and Flack studio. They also design and build residential and commercial projects for private clients.
    Paul has recently launched a new business called Terren, where they offer a range of ready-to-build house plans that clients can either build with S&K Group at a verified build price, or take to a builder of their choice.
    In this conversation, Paul and I discuss his strategies for calculating and communicating fees to clients, picking the righ projects, making your team’s output consistent and efficient, how to form partnerships to drive business growth, building referrals from your professional network, the important of experimenting with your marketing and how to create content for social media.
    If you’d like to learn more about Paul, you can visit sandkgroup.com.au or follow S&K Group on Instagram at @sandk_group.
    You can also check our Terren at terren.com.
    If you’d like to learn more about me, you can visit vanityprojects.com to check out my blog and learn more about my marketing coaching services.

    • 1 hr 10 min
    Kate Fitzgerald From Whispering Smith - Giving Back To The Profession

    Kate Fitzgerald From Whispering Smith - Giving Back To The Profession

    Kate Fitzgerald founded Whispering Smith in 2011 and describes it as a staunchly feminist architecture firm with a focus on new approaches to millennial housing, sustainability, local craft and friendly minimalist architecture.
    Kate is well known in the Australian small practice scene for the way she helps other small practices grow their business, become more profitable and equitable.  Whether it’s her role on the WA committee of the Association of Consulting Architects, her contributions to State Government planning policy, or co-founding the Business of Small Practice forum in WA - Kate is a vital resource for other small practices.
    Over the last year Kate has started a new podcast called In Detail with Mick Moloney and Warwick Mihaly, where the three architects have frank discussions about the challenges of running small architecture practices.
    Kate has also recently launched a sister brand called New Resident, which is a delivery model for ‘ready-made architecture’, a range of affordable house designs on hand-picked urban infill sites.
    In this conversation, Kate and I talk about the value of the value of giving back to the profession, knowing your why, being a team rather than the unique genius, establishing a healthy relationship with your clients, identifying the right clients and saying no to the bad ones.
    If you’d like to learn more about Kate, you can visit whisperingsmith.com.au or follow her on Instagram at whisperingsmitharchitecture.
    You can also check our New Resident and newresident.com.au and listen to the In Detail podcast at indetail.show.
    If you’d like to learn more about me, you can visit vanityprojects.com to check out my blog and learn more about my marketing coaching services.

    • 1 hr 9 min
    Q&A Special: Positioning, Marketing When You're Time-Poor, Copywriting With Personality, Winning B2B Clients and Overcoming Social Media Anxiety

    Q&A Special: Positioning, Marketing When You're Time-Poor, Copywriting With Personality, Winning B2B Clients and Overcoming Social Media Anxiety

    In this special Q&A episode, I give my take on questions you've sent into the podcast, covering topics such as:
    You know you need to figure out your firm's 'message', but where do you start? And who can help? Many architects are struggling to find time for marketing during the pandemic. What should you do if you only have one hour each week to work on marketing? When it comes to copywriting for your website, is it okay to adopt a friendly, personable tone when it seems like every other firm is boring and aloof? You've identified a commercial sector you want to generate work in, but how do you build your network and win your first clients? Posting on social media can be stressful. How do you overcome that Instagram anxiety? If you have any marketing questions, please send them to me at dave@vanityprojects.com and I'll answer them on the next Q&A episode.

    • 25 min

Customer Reviews

4.2 out of 5
15 Ratings

15 Ratings

Andres_contempla ,

Nice one!!

Fascinating to know how behind is architecture marketing from othe industries.

AntibyotiK ,

Oliver

Very interesting conversations. Impressed at the international quality of this Australian podcast.

schmadzie ,

Yes!

Very interesting and thorough chat. Really enjoyed it. Not sure about the name though. Have you heard of the other podcast of 10 years called The Architects?

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