55 min
The Authentic Sustainability Advantage With Ellie Moss | Managing Director of Focus Group The Green MBA Podcast
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- Business
In this episode, host Tia Collings sits down with Ellie Moss, the Managing Director of Focus Group. Ellie brings over 15 years of experience in marketing and a passion for sustainability to the table. She even gave a TED talk on how marketing can combat climate change. Ellie's main focus, however, is her latest research that unequivocally demonstrates that companies with an authentic sustainability strategy outperform their competitors in various aspects.So if you’re a CFO or simply finding i...
In this episode, host Tia Collings sits down with Ellie Moss, the Managing Director of Focus Group. Ellie brings over 15 years of experience in marketing and a passion for sustainability to the table. She even gave a TED talk on how marketing can combat climate change. Ellie's main focus, however, is her latest research that unequivocally demonstrates that companies with an authentic sustainability strategy outperform their competitors in various aspects.So if you’re a CFO or simply finding i...
55 min