The Behavior Change Podcast by Lirio explores the various ways humans can leverage behavioral science to personalize our messaging, engage our audience, and drive better behavior at scale.
How to Leverage the Complexities of Memory to Drive Behavior Change
On this episode of the Behavior Change podcast, Greg Stielstra, Senior Director of Behavioral Design at Lirio, Matt Johnson, Professor of Consumer Neuroscience and Neuromarketing and Prince Ghuman, Professor of Neuromarketing and Entrepreneurship at Hult International Business School, discussed the science behind human memory, including how to make memories, how to shape them, and how our memories influence the decisions that chart our future.
Making Your Communications More Clear
Greg Stielstra, the host of The Behavior Change Podcast, explores numerous cognitive biases and the way they affect how people interpret the messages you send. This could be especially important in light of your urgent need to communicate quickly and clearly because of COVID-19. Greg also shares Lirio Bias Brief number 179: Curiosity.
The Surprising Ways Incentives Don't Work, And the Alternatives that Do
This week on the Behavior Change podcast, Lirio host Greg Stielstra speaks with Sara Dadkhah [https://www.linkedin.com/in/saradadkhah/], Behavioral Researcher at Irrational Labs [https://irrationallabs.com/] about the two types of incentives: intrinsic and extrinsic, and common misconceptions about what works and doesn’t work when it comes to motivating people to change their behavior.
Inspiring Better Habits: The Science Behind Making Commitments
On this episode of the Behavior Change podcast, Greg Stielstra, Senior Director of Behavioral Science at Lirio, spoke with Evelyn Gosnell, Managing Director at Irrational Labs. Evelyn discussed a wide range of behavioral science topics, such as why we struggle to keep New Year’s resolutions, the power of fresh starts, Ulysses contracts, how incorrect metrics can mislead, and the benefits of the BE bootcamp she leads.
Solving From the Outside In: the Art of UX Design
Join us as we discuss UX and UI design with VP and Senior UX Designer at Regions Bank, Mike Rapp. Mike discusses his journey shaping user experiences across various industries, the difference between UX and UI, approaches to UX problem solving, and how it all plays into the art of effective email.
Turning Pineapples Into Pina Coladas: Using Behavioral Science to Make a Better World
Greg welcomes Lirio’s new Chief Behavioral Officer, Chandra Osborn, Ph.D., MPH to The Behavior Change Podcast. Listen as they discuss Chandra’s background in behavioral science and psychology, her experience working at Vanderbilt University and One Drop, her exciting position at Lirio, and her affinity for pineapples.