17 min
The Best Way to Spend Your Digital Marketing Dollars with Chris Dreyer David vs. Goliath
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- Education
If you're new to digital marketing, you may be wondering who to hire, how much money to invest in marketing, and how to avoid common mistakes. Fortunately, Chris Dreyer, CEO of Rankings, is here to help your firm make sense of all things marketing, digital, and SEO.
Chris says that the first big mistake is failing to allot the right marketing budget. At a minimum, your firm should be funneling 20% to 30% of top-line revenue into your marketing efforts. Even if you’re a boots-on-the-ground company, there are ways for you to compete in your market without spending all of your savings.
To start out, your company needs a website and basic social media channels (at the very least). And if you aren’t sure which channels to pursue further, Chris advises you to invest in the channels that are already delivering leads. You may have to experiment to figure out what works and what doesn’t work, but when you find what’s bringing in money, go all-in on it.
Outsourcing your digital marketing to another company can be a great benefit, especially if your firm doesn’t have any in-house experts. However, there are some major mistakes you want to steer clear of.
If you’re hiring an inexpensive agency that’s charging you between $2,000 and $5,000 per retainer period, it may end up costing you more in the long run. Content and labor cost a lot of money, and if an agency is doing it for such a low price, they’re likely buying cheap links to blast sites.
Here’s another big mistake to avoid: if an agency promises to get you on the first page of Google, they’re likely employing black-hat tactics that could get you blacklisted or banned from Google. It’s impossible to guarantee that you’ll land on the first page of Google, especially for the key terms you want to rank. So, if an agency makes those promises, you should stay far away.
Learn more in this episode of the David vs. Goliath podcast with elite personal injury lawyers Matt Dolman and Stan Gipe and their guest, Chris Dreyer, an expert in digital marketing for law firms. They talk about the do’s and don’ts of hiring a digital marketing agency, how to shape your marketing budget, and tips to ensure you don’t get banned from Google.
Watch the Episode on YouTube
In this episode: [00:37] Matt Dolman and Stan Gipe introduce their guest, Chris Dreyer[01:06] What should you spend your Internet marketing dollars on?[05:19] Why you need to have as big a digital footprint as possible[08:29] Why you should stay away from companies that guarantee first-page Google placement[13:15] Big mistakes firms often make in their SEO outsourcing
💡 Featured Guest 💡Name: Chris Dreyer
Title: Founder and CEO of Rankings.io
Specialty: Chris helps elite personal injury law firms dominate the first page of rankings through search engine optimization. He and his team at Rankings.io are personally involved in client campaigns all the way from strategy to execution. They’ve helped clients own top-ranked spots for keywords and focus on delivering big wins.
Connect: LinkedIn
🔑 Relevant Resources 🔑a...
If you're new to digital marketing, you may be wondering who to hire, how much money to invest in marketing, and how to avoid common mistakes. Fortunately, Chris Dreyer, CEO of Rankings, is here to help your firm make sense of all things marketing, digital, and SEO.
Chris says that the first big mistake is failing to allot the right marketing budget. At a minimum, your firm should be funneling 20% to 30% of top-line revenue into your marketing efforts. Even if you’re a boots-on-the-ground company, there are ways for you to compete in your market without spending all of your savings.
To start out, your company needs a website and basic social media channels (at the very least). And if you aren’t sure which channels to pursue further, Chris advises you to invest in the channels that are already delivering leads. You may have to experiment to figure out what works and what doesn’t work, but when you find what’s bringing in money, go all-in on it.
Outsourcing your digital marketing to another company can be a great benefit, especially if your firm doesn’t have any in-house experts. However, there are some major mistakes you want to steer clear of.
If you’re hiring an inexpensive agency that’s charging you between $2,000 and $5,000 per retainer period, it may end up costing you more in the long run. Content and labor cost a lot of money, and if an agency is doing it for such a low price, they’re likely buying cheap links to blast sites.
Here’s another big mistake to avoid: if an agency promises to get you on the first page of Google, they’re likely employing black-hat tactics that could get you blacklisted or banned from Google. It’s impossible to guarantee that you’ll land on the first page of Google, especially for the key terms you want to rank. So, if an agency makes those promises, you should stay far away.
Learn more in this episode of the David vs. Goliath podcast with elite personal injury lawyers Matt Dolman and Stan Gipe and their guest, Chris Dreyer, an expert in digital marketing for law firms. They talk about the do’s and don’ts of hiring a digital marketing agency, how to shape your marketing budget, and tips to ensure you don’t get banned from Google.
Watch the Episode on YouTube
In this episode: [00:37] Matt Dolman and Stan Gipe introduce their guest, Chris Dreyer[01:06] What should you spend your Internet marketing dollars on?[05:19] Why you need to have as big a digital footprint as possible[08:29] Why you should stay away from companies that guarantee first-page Google placement[13:15] Big mistakes firms often make in their SEO outsourcing
💡 Featured Guest 💡Name: Chris Dreyer
Title: Founder and CEO of Rankings.io
Specialty: Chris helps elite personal injury law firms dominate the first page of rankings through search engine optimization. He and his team at Rankings.io are personally involved in client campaigns all the way from strategy to execution. They’ve helped clients own top-ranked spots for keywords and focus on delivering big wins.
Connect: LinkedIn
🔑 Relevant Resources 🔑a...
17 min