The Brag Effect - Customer Experience Tips for Any Business bragreviews.com

Nick Merry is the CEO of global B2B loyalty company Motivforce.  He helps businesses across the world create customer loyalty programs and employee incentives, and now he’s joined the Brag Effect to share his hard-earned wisdom.


In our interview with Nick, we explore concepts like:   


 


0:00 Building brand loyalty


7:42 Adding benefits to purchases


11:12 Hard vs. soft benefits


13:36 Thinking about loyalty


19:24 Customer loyalty programs


23:21 Internal loyalty


26:43 Recognition vs. reward


29:50 Employee loyalty programs


31:47 Tips for better performance


34:47 Tips for business leaders


 


Check out Motivforce: https://www.motivforce.com/ 


 


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Catherine Devrye is an internationally recognised customer service expert, as well as a motivational speaker and bestselling author.  She’s worked as an executive for IBM, has been an Australia Day Ambassador, has carried Olympic Torches, and has taught at top global universities.


Now, she’s joined the Brag Effect to share her unique brand of customer service, which springs from internal resilience and proper self-care.


In this episode, Catherine breaks down how businesses can kickstart their customer service efforts – and what you, as an individual, can do to turn up your success. 


 


0:00 Passion in customer service


4:42 Going from great to exceptional


7:15 Customers for life


10:07 Basic service never changes


13:22 How to get staff buy-in


19:23 Nature vs. nurture


21:39 Social impact of businesses


25:56 Service to self


34:32 Resilience during COVID


43:00 Problems are opportunities


50:45 Catherine’s fave quote


52:13 HOPE


 


Learn about Catherine: https://www.greatmotivation.com/


 


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Hospitality is a hard industry, and many, many restaurants and cafés fail in less than a year. But Kylie and Brett, owners of highly successful Sunshine Coast eatery Riba Kai, have been in business since 2012, surviving lease cessations, site changes, and the chaos of COVID-19.


In the latest episode of the Brag Effect, they break down exactly how they did it – and give up-and-coming hospitality owners vital tips for running a successful business.


 


Visit Riba Kai


Instagram: https://www.instagram.com/ribakai/


Facebook: https://www.facebook.com/RibaKai/


 


Our digital home: https://bragreviews.com


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Wondering how to get the right people to join your business?


Can’t work out how to keep employees you love?


Dana Stewart, The Nudge Group’s business director for digital and data, unpacks what businesses need to be doing to acquire and retain good employees in 2021. 


Here’s what we talk about in this episode of the Brag Effect:


0:00 Introduction


0:53 The Nudge Group difference


3:49 Why hire a recruiter?


7:45 Good recruitment ads


9:50 Onboarding & engagement


13:53 Examples of good onboarding


14:58 Company reviews


16:52 Exit interviews


 


Check out the Nudge Group: https://thenudgegroup.com/


 


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Ethical branding is on the rise. With consumers demanding that brands be more about social impact and less about the balance sheet, companies need to make sure their messaging is on point.


In this episode of the Brag Effect, we sit down with Jackie Hanafie, principal of PR advisory HumanKind, to talk about things like:


0:00 How HumanKind came to be


2:12 What is ESG?


5:25 Questions for brands entering the ESG space


9:29 An example of how to output messages


11:45 Examples of ethical brands


14:16 Ben & Jerry’s and Israel


15:41 Creating a messaging plan


18:12 Changes in PR


21:35 Brands during COVID-19


 


More on Jackie here: https://www.jackiehanafie.com/


 


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Chi Mai grew jewellery brand S-kin Studio from a $0 to $1 million business through hard work, smart strategies, and great customer service.


In this episode of the Brag Effect, we unpack how Chi created a company that combines profit with sustainability and customer centrism.


Here’s what we talk about:


# The need that started S-kin Studio


# The journey from $0 to $1 million


# The importance of good manufacturing


# Sustainability in retail


# Good customer service strategies


# Plus heaps more!


 


Check out S-Kin Studio https://s-kin.com.au/


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