The Build Good Fundraising Podcast BuildGood.com

Social media isn’t working for most nonprofits.If you’re watching your engagement drop while spending hours on content creation, you're likely about ready to give up on social media for good.And no one would blame you.That’s why we’re continuing our series on new donor acquisition by talking about these challenges head-on.We’re talking to Brynne Krispin from Cause Fokus about how to tap into the power of empathy to actually find supporters online through social media.In our chat, we get into:...

In our ongoing series on new donor acquisition, we’re talking to one of Canada’s most sought after advertising specialists about how to use Google ads to boost your fundraising. Kevin Harwood manages more than $10m in ad spend for nonprofits across North America, and is at the forefront of what is working…and isn’t. On today’s show, we get into: How to think about online advertising (hint: it’s not about an immediate return on your investment) What options your nonprofit h...

We’re continuing our series on new donor acquisition—and today we’re getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content offers.The truth is, most nonprofits aren’t taking full advantage of the Google Ad Grant because they don’t know it works, or because they don’t have a clear strategy on how to use it. In today’s chat, Chris Barlow gets into everything you need to know to get started with the grant—and he also shares a simp...

Have you ever used paid Facebook and Instagram ads to support your fundraising? Ads can supercharge your donor acquisition strategy, but they can also be a little scary if you’re just starting out—and if you’re new to digital marketing.To continue our series on new donor acquisition, we’re chatting with Dana Snyder from Positive Equation, host of the Missions To Movements podcast and Creator of the Monthly Giving Mastermind. Her mission is to equip nonprofits with the knowledge of h...

So you want to find new donors online?Then this is a foundational podcast episode for you to listen to.We’re beginning our series on online new donor acquisition with a master of digital fundraising: Jeff Giddens from NextAfter.In our chat, we get into: Why sending prospective donors to a donation page might not be effective if you want to actually get a first gift from someone Why trying to understand donors is a better strategy than trying to get them to understand your cause&nbsp...

You need to retain donors if you want to grow sustainably—but you also need to find new donors. It seems simple enough, but we all want to skip to the “growing revenue” part without investing in both acquisition and retention. It doesn’t work. I’ve tried. You need to work on both, consistently and reliably. If you’re a listener of this show, you already know that listening to donors, engaging them, asking, celebrating and reporting is the best way to keep more of your donors connect...