100 episodes

The Business of Becoming Podcast with host Lori Kennedy, is for health and wellness entrepreneurs who want to build the business and life of their dreams… all on their own terms. We cover ALL of it in this podcast, the nitty gritty like: marketing, sales, online business strategy, paid advertising, technology and scaling and the deeper stuff like: personal relationships, health, wealth, mindset, raising children and spirituality -- the Business of Becoming Podcast is your weekly dose of no holds barred conversations, inspiration and practical training so you can up-level your health business and your life -- all on your own terms.

The Business of Becoming with Lori Kennedy Lori Kennedy: Entrepreneur | Mentor | Online Business Coach

    • Business
    • 5.0, 14 Ratings

The Business of Becoming Podcast with host Lori Kennedy, is for health and wellness entrepreneurs who want to build the business and life of their dreams… all on their own terms. We cover ALL of it in this podcast, the nitty gritty like: marketing, sales, online business strategy, paid advertising, technology and scaling and the deeper stuff like: personal relationships, health, wealth, mindset, raising children and spirituality -- the Business of Becoming Podcast is your weekly dose of no holds barred conversations, inspiration and practical training so you can up-level your health business and your life -- all on your own terms.

    EP166: 5 Lessons Learned During COVID-19

    EP166: 5 Lessons Learned During COVID-19

    Everyone has been affected in some way or another by the COVID-19 pandemic. 
    Given we are a few months in now, Lori thought it would be a good time to share some of the lessons she is taking from this season - both personally and professionally.  
    Join Lori for this week’s episode of The Business of Becoming as she talks candidly about the impacts of the pandemic on her daily routines, her life with her kids and family, and how she manages to pivot so that she can still show up every day for her community and clients.
    Lori keeps it real (like she always does!) as she openly and honestly shares her thoughts and feelings and how she was able to process through them so that she could keep moving forward, while protecting her energy at the same time.
    Witness some of the realizations and actions that help keep Lori focused through this time of change.
    What We Talk About In This Episode:
    The importance of boundaries regardless of the season How having already defined boundaries helped Lori stay focused  Tips for protecting your energy when your environment, thoughts, and feelings start to shift The impact of honoring your mental state and the way you feel loved Figuring out a way to feel the way you want to feel so you can thrive in the tougher times Why planning ahead is so important for you and your team when things change How to adjust your plans for the immediate future and still look forward long-term Giving yourself grace and kindness The importance of identifying and focusing on the big needle movers  Managing competing priorities and the steps Lori took to manage them Recognizing the difference between sales, cash flow, and revenue How to track and understand the money side of your business so you don't panic Things We Mention In This Episode:
    Discover your Love Language The Bezos Letters - on Amazon or Audible Lori’s Instagram - Send me a DM with your biggest COVID-19 lesson 10K Success System with time-sensitive bonus Spice Up Your Social, live 1-day workshop (for a limited time only) Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
    Let’s Keep The Conversation Going…
    Have you learned anything about yourself from the COVID-19 pandemic? How have you been able to pivot in your business? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

    • 1 hr 4 min
    EP165: How To Not Let Your Business Drag You Down

    EP165: How To Not Let Your Business Drag You Down

    Does your self-worth fluctuate with your business success (or failures)?
    If you have a good day, check off all of your to do’s and make a sale, you feel on top of the world. But then the next day you get a bad comment, someone wants a refund and your only sales call for the day canceled. How do you feel then?
    This week’s episode of The Business of Becoming is all about self-worth and the highs and lows of growing a business. We talk about energy management and how to reframe your goals and daily actions so that you can (most of the time) maintain a stable level of energy and self-worth. Your business is an entity that exists outside of you and you can only control your actions.
    This is a game-changer!
    What We Talk About In This Episode:
    The mindset of successful men and women in sports How to determine what you have control over The leading and lagging indicators you can use to frame your actions and outcomes Real action you can take to propel you forward into momentum How to separate your BEing from your skillsets  How looking for people to learn from can save you from years of struggle and frustration The impact of practice and repetition to improve your skills Why you need to focus on your actions and not the result Things We Mention In This Episode:
    10K Success System Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
    Let’s Keep The Conversation Going…
    Do you find your self-worth changes rapidly depending on the day? How do you manage to keep negative thoughts at bay? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

    • 50 min
    EP164: What It Really Takes To Grow An Impactful and Profitable Business Online

    EP164: What It Really Takes To Grow An Impactful and Profitable Business Online

    At the beginning of this year, we held a 5-day digital event, The 2020 Gameplan, and it wasn’t your regular goal-setting workshop.
    In this week’s episode of The Business of Becoming, I am sharing Day 1 of our event where I walk you through what it really takes to have the kind of business and life you desire - a realistic expectation of what this journey entails, what it really takes, what it really looks like.
    When you don't have a solid understanding of what it takes to grow an actual business, partly because you may have only seen other people's endpoints, it's really hard. There are many moving parts, both personally and professionally, that go hand-in-hand and have to work together in order for you to see results and experience the growth that is so critical to your success.
    Regardless of where you are, this episode not only gives you guidelines to get started but gives you tangible, actionable steps you can take to grow an impactful and profitable business online. You see, I’ve also included links to the rest of our 5-day digital event, so you can watch and grow!
    Are you ready for growth?
    What We Talk About In This Episode:
    Lori's backstory and her No Plan B decision  The no BS approach to building your business What it really takes despite what you may have seen or heard online The two sides of the coin that are really necessary for you to be able to grow online  Recognizing that growth is required, both personally and professionally The impact of acknowledging where you are currently The personal conversations that are happening in your head that will stop you from growing The level of resiliency that you need in order to push through The difference between strategy and tactics  The importance and benefits of a community of people running the same race Setting deadlines and staying accountable The high-level business strategies you need to have in place A take-away activity to help you get started  Things We Mention In This Episode:
    Shout out to Meg @megkbaron for her 5-star review on iTunes Original footage The 2020 Gameplan: Day 1 on You Tube The 2020 Gameplan: Day 2 | The Secret Sauce To Standing Out Online & Getting The Right Attention The 2020 Gameplan: Day 3 | How To Go From No Clients To Monthly Client Consistency Without Having To Launch The 2020 Gameplan: Day 4 | The # 1 Thing You Need To Grow Online… That Has Nothing To Do With Tech, Email Lists Or Social Media The 2020 Gameplan: Day 5 | The Grand Finale - Live with 6 smart, ambitious and purpose-driven 10K Success System clients 10K Success System Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
    Let’s Keep The Conversation Going…
    Do you know you want to have an online business but aren’t sure where to start? What’s keeping you on the fence? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

    • 1 hr 9 min
    EP163: Behind The Scenes Of Successful Practitioners & Coaches - Part 2

    EP163: Behind The Scenes Of Successful Practitioners & Coaches - Part 2

    In this week's episode of The Business of Becoming, we continue our truthful behind-the-scenes look into the businesses of successful practitioners and coaches so you can see for yourself what it really looks and feels like to grow an online business. 
    You can’t model what you don’t see.
    I say it all the time and truly believe that if you can see what is possible, you can model it. That’s why I decided to show you in this two-part series of The Business of Becoming. 
    This is Part 2. If you missed Part 1, I highly recommend you go back and check out last week’s podcast - Episode 162 - Behind The Scenes Of Successful Practitioners & Coaches - Part 1
    Whether you are just starting your business or you already have a business, you can see what is possible. 
    If they can do it, so can you!
    More About My Guests:
    Maranda Carvell is a Registered Holistic Nutritionist, essential oils educator and runs her business for women and practitioners online.
    Melissa Boufounos is an OCR athlete, Registered Holistic Nutritionist, PN Certified and runs her OCR training business online.
    Alicia Macpherson is a Naturopathic Doctor who runs her practice online for women who want to lose weight.
    Viktoria Jones is a weight loss coach who helps women ditch the diet mentality so they can live a vibrant life.
    Lori DePietro Standen is a health coach helping her clients lose weight and improve their health with a plant-based lifestyle
    Hannah Freese is a Registered Dietitian who runs her practice online and helps women to lose weight.
     
    What We Talk About In This Episode:
    The biggest shifts our guests have had to make in their business  Examples of taking imperfect action  The importance of energy management as you build your business  How to detach your emotions from your business decisions How asking for help is not a weakness  The benefits of expanding your thinking Building the confidence to sell and follow up like a ninja Recognizing that the sales process is not about you  How our guests decided on their niche The realization that fancy tech doesn’t matter  The mindset of investing and reinvesting in your business What our guests wish they had known/been told sooner


    Things We Mention In This Episode:
    10K Success System Actual Behind the Scenes - Part 2 footage on YouTube   
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    Is something holding you back from gaining momentum? Or just getting started? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

    • 58 min
    EP162: Behind The Scenes Of Successful Practitioners & Coaches - Part 1

    EP162: Behind The Scenes Of Successful Practitioners & Coaches - Part 1

    You're gonna love this!
    One of the questions that I get all the time is "Can I really make this work? What does that even look like? How do I make it work bigger? How do I grow? 
    I know you've probably asked yourself the same questions.
    Well, I believe that you can't model what you don't see. So I decided to show you. 
    Join me and my guests for this week's episode of The Business of Becoming as we reveal behind the scenes details about what it really looks and feels like to grow an online business. This is just Part 1 of a two-part series!
    Back in January 2020, I invited some of our clients into my home for a chat and I’m sharing it today on this podcast. I asked them some pretty revealing questions so that you could get a truthful behind-the-scenes look into the businesses of successful practitioners and coaches and see for yourself that if they can do it, so can you. 
    So whether you are just starting your business or you already have a business, you can see what is possible. 
    And yes, I know you can do it too!
     
    More About My Guests:
    Maranda Carvell is a Registered Holistic Nutritionist, essential oils educator and runs her business for women and practitioners online.
    Melissa Boufounos is an OCR athlete, Registered Holistic Nutritionist, PN Certified and runs her OCR training business online.
    Alicia Macpherson is a Naturopathic Doctor who runs her practice online for women who want to lose weight.
    Viktoria Jones is a weight loss coach who helps women ditch the diet mentality so they can live a vibrant life.
    Lori DePietro Standen is a health coach helping her clients lose weight and improve their health with a plant-based lifestyle
    Hannah Freese is a Registered Dietitian who runs her practice online and helps women to lose weight.
     
    What We Talk About In This Episode:
    The variety of practitioners and coaches and their backstories The realizations of wanting to play bigger The valuable lessons you are not taught in school  The impact of having a niche vs. a general audience The satisfaction of being able to choose who you work with Expectations vs. reality of having a business and being a CEO   Having the freedom to choose - everything Strategies and tactics used to overcome different limiting beliefs  How asking for help is all you need How it feels to achieve that first goal


    Things We Mention In This Episode:
    10K Success System Actual Behind the Scenes - Part 1 footage on YouTube   
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    Is something holding you back from gaining momentum? Or just getting started? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

    • 1 hr 2 min
    EP161: The Online Platforms We Use To Run My Company

    EP161: The Online Platforms We Use To Run My Company

    Is the tech in your business creating anxiety and sending your stress levels into overdrive?
    I get it. 
    Regardless of what stage you are at with your business, the tech can be overwhelming.
    Join me and my guest Michelle Waithe, our very own COO, for this episode of The Business of Becoming, as we share the tech platforms we use to operate my company and how we have been able to ‘trim the fat’ when we realized COVID-19 was a big deal.
    Michelle started out in Customer Service and over the years has grown with me, helped me grow the company and is now completely responsible for all of the operations of the company. 
    At the beginning of the current pandemic, we quickly took to looking at our platforms to see if there were opportunities where we could save some dollars and reduce some of the ‘nice-to-haves’ in the business. 
    We thought it would be useful to share what we did and give you a peek into our world. We talk about all the platforms we use and why we use them and share some of the tips and strategies we use to optimize our workflows, communications, client conversations, and program delivery.
    This is a bit of a long one but it’s worth a listen.
     
    What We Talk About In This Episode:
    Why you should know how all areas of your business work Should you be able to operate your business 100% by yourself? The importance of having processes in place for everything Why some level of documentation is critical in case of an emergency The platforms we use for my business How we decided where to ‘trim the fat’ during these critical times How to identify your most important tools  When and how to evaluate the value of each platform in your business How to manage your CRM costs by revisiting your email list regularly The pros and cons of the different platforms and their competitors Insights into our platforms and examples of how we use them The importance of seamless internal communications, workflows, CRM, lead gen and program delivery When you should look at using different platforms, depending on where you are with your business  
    Things We Mention In This Episode:
    10K Success System  
    Here’s How To Subscribe & Leave A Review (pretty-please):
    Want to get notified when I release new episodes so you don’t miss a thing? Click here to subscribe to the podcast on iTunes.
    And it would mean the world to me if you’d leave a rating and review. I’d love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal. You can leave a review right here.
     
    Let’s Keep The Conversation Going…
    How do you feel about using tech in your business? Do you have some favourite platforms that have played a significant role in your success? I would love to hear all about it and I’m sure others would too. Comment below and share your story or visit me on Instagram which is currently my favourite way to connect. 
    You can also join my free online community to connect with more than 16,000 other health practitioners just like you to ask questions, share wins and struggles and get lots of support from me and my team! I hope to see you there.

    • 1 hr 14 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

@kelmoriarty ,

SO. REAL.

Lori, you would never know, but I have learnt so much from you over the past few years, and when I initially found your podcast I binged every single episode to get up to speed. I love how you continue to grow as a leader in business, and share freakin everything on the way as an example for those that wish to follow. Thank you!

Midwife83 ,

My favourite business podcast

Lori provides SO much value for free on her podcast, it’s incredible. I walk away really fired up for my business after I listen to each episode.

The strategies that she teaches are spot on for the wellness industry but actually the business principles apply to any business and so I recommend this podcast to anyone looking to grow their business online.

Andrea Fallon (@wholeheartedfamilyhealth on Instagram)

Guss2377 ,

Congratulations on 150 episodes

Lori brings a refreshing take on business. Thank you for the episodes. @coach_guss_adventures

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