37 episodes

As of late, more and more people are starting their own podcasts—from people with an already existing client base to those who are starting from scratch, including business owners.

Either way, it can be a challenge for everyone, especially if you are unfamiliar with how things work. It’s not really the same as starting a blog or creating videos.

Hosted by entrepreneur, educator, and critically-acclaimed speaker Charley Valher, the show aims to give you the nitty-gritty of podcasting to take your show to the next level. Sit tight, listen closely, and find the answers to your questions about brainstorming, structuring your show, recording & editing, and many more!

The Business of Podcasting Podcast The Business of Podcasting

    • Business
    • 5.0, 7 Ratings

As of late, more and more people are starting their own podcasts—from people with an already existing client base to those who are starting from scratch, including business owners.

Either way, it can be a challenge for everyone, especially if you are unfamiliar with how things work. It’s not really the same as starting a blog or creating videos.

Hosted by entrepreneur, educator, and critically-acclaimed speaker Charley Valher, the show aims to give you the nitty-gritty of podcasting to take your show to the next level. Sit tight, listen closely, and find the answers to your questions about brainstorming, structuring your show, recording & editing, and many more!

    What It Takes to Have a Successful Podcast with John Lee Dumas

    What It Takes to Have a Successful Podcast with John Lee Dumas

    Resource Links:
    Valher Media Website (https://www.valhermedia.com/)
    Valher Media Resources (https://www.valhermedia.com/resources)
    A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/)
    Entrepreneurs on Fire Podcast (https://www.eofire.com/podcast/)

     

    Every podcaster dreams of success, but what does it take to make it happen?

    Today, I am joined by the amazing John Lee Dumas of the Entrepreneurs on Fire podcast to talk about how podcasting has changed over the years, effective marketing avenues, Spotify, and the future of podcasting. 

    The talk may be short, but the insights are incredibly beneficial long-term. See you in the episode!



    Episode Highlights:
    Why the Entrepreneurs on Fire podcast has become incredibly successful [03:26]
    What sparked his passion for podcasting [05:50]
    How podcasting has evolved over the years [06:14]
    Launching a podcast today versus then [08:21]
    Effective marketing avenues for podcasting in current times [10:42]
    Is Spotify the future of podcasting? [12:49]
    Effectivity & value: Audio vs. video podcasting [13:52]
    John’s favorite marketing channel (and why it should be yours too) [15:35]

     

    About our guest

    John Lee Dumas is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 2500 episodes, 1 million+ listens a month, and seven-figures of annual revenue, JLD is just getting started. 

    If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!

     

    Connect with Valher Media:

    Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?

    Follow Us on Facebook: https://www.facebook.com/valhermedia

    • 18 min
    Podcast Studio Upgrade - What I Bought and Why

    Podcast Studio Upgrade - What I Bought and Why

    Resource Links:
    Valher Media Website (https://www.valhermedia.com/)
    Valher Media Resources (https://www.valhermedia.com/resources)
    A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/)

     

    You might’ve heard the phrase, “why fix something if it ain’t broke”, but it doesn’t apply when it comes to upgrading your gear for a better quality podcast.

    In this episode, I share why I decided to upgrade my audio & video equipment, the software I use that have made recording easier, and why room setup is incredibly important.

    If you’re thinking about making an upgrade, tune in to the episode!

     

    Episode Highlights:
    Why bother upgrading? [02:13]
    My upgrade requirements based on need [05:29]
    Good audio makes all the difference [09:15]
    My video setup: before and after the upgrade [14:01]
    Software I’ve been using to make everything seamless [20:06]
    Your room setup can make your podcast better (or worse) [23:39]

     

    If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!

     

    Connect with Valher Media:
    Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?
    Follow Us on Facebook: https://www.facebook.com/valhermedia

    • 28 min
    How to Get High-profile Guests on Your Podcast with Zachary Babcock

    How to Get High-profile Guests on Your Podcast with Zachary Babcock

    Resource Links:
    Valher Media Website (https://www.valhermedia.com/)
    Valher Media Resources (https://www.valhermedia.com/resources)
    A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/)
    Underdog Empowerment (https://underdogempowerment.com/)
    The Underdog Empowerment Podcast (https://underdogempowerment.com/podcast/)





    If you’ve been struggling with getting guests to say yes to your show, this episode might just be your big leap.

    Zachary Babcock (of Underdog Empowerment) and I talk about contacting & pitching to guests, nurturing & maintaining relationships with them, pre-interview preparations, and using The Big Reach Tracker.

    There’s so much gold in this episode, so tune in now! 

     

    Episode Highlights:
    What is the Underdog Empowerment podcast all about? [03:12]
    The process of getting access to high-profile guests for your podcast [07:12]
    How to decide on who to invite as a guest on your show [12:31]
    Using The Big Reach Tracker & getting your target guests onboard [15:09]
    Various ways to acquire guests’ contact details [20:43]
    Email Replies: When does persistence turn into ignorance? [25:02]
    High-profile guests attract the attention of others like them [29:32]
    Useful tactics to encourage guests to say yes to your show [31:03]
    Pre-interview preparations and creating a good atmosphere with your guest [32:29]
    Nurturing relationships and rapport beyond the podcast [35:53]
    Do high-profile guests affect download peaks and declines? [42:20]
    Taking control of the narrative and shining alongside your guest [46:28]





    About our guest

    Zachary Babcock is an entrepreneur, a business coach, and the host of the Underdog Empowerment podcast. From being in prison for over 5 years to scaling a 6-figure business, he has turned his life around and is now helping underdog entrepreneurs to launch, grow, and monetize top shelf passive income businesses and personal brands. 

     

    If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!

     

    Connect with Valher Media:
    Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?
    Follow Us on Facebook: https://www.facebook.com/valhermedia

    • 50 min
    What You Need to Know About the Future of Podcasting - Industry Update

    What You Need to Know About the Future of Podcasting - Industry Update

    Resource Links:
    Valher Media Website (https://www.valhermedia.com/)
    Valher Media Resources (https://www.valhermedia.com/resources)
    A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/)

     

    The podcasting industry is seeing some major improvements and today, I’m laying it out to help you plan the next steps for your show.

    From Joe Rogan’s exclusive Spotify deal, Ommy Studio’s deeper analytics, to a new tool called Chartable - I share updates on the industry, get you familiar with tools for growth & better insights, and offer a peek at what the future of podcasting looks like.

     

    Episode Highlights:
    Joe Rogan’s $100 million exclusive deal with Spotify [02:06]
    Spotify could be the biggest platform for podcasting in the near future [06:06]
    Listening to a podcast in streaming mode could give inaccurate analytics [07:49]
    Omny Studio’s analytics provides great, deeper insight on your podcast [08:58]
    ‘Chartable SmartLinks’: A better tool to promote and track your podcast [11:11]
    High-quality content will get you ahead in the industry [15:06]
    Podcast ads will get a bigger space to play in [16:16]
    Video podcasting is the future [17:48]

     

    If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!

     

    Connect with Valher Media:
    Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?
    Follow Us on Facebook: https://www.facebook.com/valhermedia

    • 20 min
    Copywriting Pro Reveals His Secret to High-converting Podcast Titles with Adil Amarsi

    Copywriting Pro Reveals His Secret to High-converting Podcast Titles with Adil Amarsi

    Resource Links:
    Valher Media Website (https://www.valhermedia.com/)
    11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources)
    A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/)
    How does YOUR podcast fare? Take our quiz! (https://valher.responsesuite.com/q/podcastquiz) 
    Adil Amarsi Unplugged Podcast (https://adilamarsi.com/podcast/)
    Think Like a Copywriter (https://thinklikeacopywriter.com) 
    The Crucifix Killer - Chris Carter (https://www.amazon.com/Crucifix-Killer-Chris-Carter/dp/1471128210) 
    This American Life by Ira Glass (https://www.thisamericanlife.org) 

     

    Writing titles for podcast episodes sounds easy, but creating ones that intrigue an audience? That’s next-level.

    In today’s episode, Adil Amarsi shares his process of coming up with engaging, relatable, high-converting podcast titles and using stories in your content and emails for greater impact. 

    Tune in for an incredible mini crash course in professional copywriting!

     

    Episode Highlights:
    A common mistake people make when writing podcast titles [04:07]
    The value of stand-out titles accompanied by good SEO [06:10]
    Adil’s process for creating high-converting podcast titles (Method 1) [10:42]
    A complex, highfalutin title isn’t always the best route [16:35]
    Cases when jargon (niche-specific words) in titles work [18:33]
    A second method to capture audience intrigue in your titles [19:59]
    Examples of podcast titles that work [25:53]
    Building listeners’ eagerness to uncover what’s inside the episode [31:10]
    Include ‘tangibles’ in titles to add intrigue to your episode [36:30]
    Creating subject lines for email are different from making podcast titles [38:39]
    An approach to writing effective emails [44:30]
    Entice people to listen to your podcast through a short, intriguing video ad [47:42]
    Story-driven emails and content [51:45]
    If you’re telling a story, make it relatable & believable [57:28]
    If you’re a beginner story-teller, where should you start? [1:06:30]

     

    About Our Guest:

    Adil Amarsi is a copywriter, business consultant, and podcaster best known for his ability to write story-based, direct-response copy. Over his 12-year career, his clients have made over $700 Million dollars due to his advice, copy, and strategy. His clients have included Robbins Research Institution, Jay Abraham, Dov Baron, and many, many more. This has led to being one of the most sought after, and closely guarded secret weapons for marketers and business owners online and offline.

     
    Visit Adil’s website: http://adilamarsi.com 
    Subscribe to Adil on Youtube: http://adilamarsi.com/youtube 

     

    If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast!

     

    Connect with Valher Media:
    Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?
    Follow Us on Facebook: https://www.facebook.com/valhermedia

    • 1 hr 19 min
    A Podcaster's Guide to Crushing It on YouTube Ads with Tom Breeze

    A Podcaster's Guide to Crushing It on YouTube Ads with Tom Breeze

    Resource Links:
    Valher Media Website (https://www.valhermedia.com/)
    11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources)
    A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/)
    How does YOUR podcast fare? Take our quiz! (https://valher.responsesuite.com/q/podcastquiz) 
    Know more about Viewability and their services (https://viewability.co.uk)

     

    Youtube Ads might not be as popular as its Facebook counterpart, but if you want to tap into a bigger, video-centric audience, now’s the time to dive in.

    On this insightful chat with Tom Breeze, CEO of Viewability, we cover so much gold about keyword targeting, strategies and tips on content creation, and how to tackle the platform differently and effectively. 

    There’s so much value in this episode so don’t miss it!

     

    Episode Highlights:
    Look at Youtube ads from a different perspective [07:03]
    Strategies for promoting your podcast & getting exposure on Youtube [13:12]
    Lay the foundation of interest by knowing what people want [17:51]
    Things to consider when creating an ad for an episode [26:12]
    Using the A.D.U.C.A.T.E. System [27:02]
    The difference between Facebook & Youtube content (ads, consumption & lifespan) [37:51]
    Start creating ads for your best episodes - no need to take everything on! [40:40]
    The million dollar tip: How to tackle keyword targeting on Youtube [44:11] 
    The ‘Custom Affinity Audience’ method [50:16]
    Google knows everything - utilise their suite of apps [51:51] 
    Knowing the value (and metrics) of the podcast is key to its growth [54:38] 
    Youtube or your website: Where should you direct your audience to? [59:46]
    Having an audio & video podcast alongside an organic Youtube channel [1:03:11]
    Modeling the ‘panel analysis format’ for deeper topic podcast episodes [1:06:57]

     

    About Our Guest:

    Tom Breeze is the Founder & CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international, personal and corporate brands. With a "Pay For Results" financial model, he oversees over $100k/day in ad spend. With a masters in Psychology, he is also a speaker and consultant, teaching businesses around the world how to advertise successfully on YouTube.

     
    Tom’s personal site: www.tombreeze.com

     

    If you enjoyed this episode, please don’t forget to subscribe, review, and share this podcast!

     

    Connect with Valher Media:
    Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig?
    Follow Us on Facebook: https://www.facebook.com/valhermedia

    • 1 hr 10 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Will223 ,

Great podcast - full of value

Great podcast Charley!
Full of great value and actionable insights that can be applied to our podcast and business.

Thanks for sharing such amazing content, and looking forward to more episodes!

Krausejaryd ,

I love it!

Thanks so much for this podcast Charley, I have learnt so much from you already and my podcast is growing at such a rapid rate. I am so grateful for all I have learnt from you and your podcasting knowledge :)

Matt The Auditor ,

Matt

Just starting out on my own podcasting journey. Still so much to learn but the nuggets that can be taken from this one episode are unbelievable. There is so much in this first episode to go through and relisten to the knowledge of both Matt & Charley is crazy. Can't wait for more episodes. Thanks guys!!

Top Podcasts In Business

Listeners Also Subscribed To