The Business of Wellness Welltodo Global

Let's talk about the business of wellness…
 
My guest today is Trinity Mouzon Wofford, the Co-Founder of Golde – which she launched with her high school sweetheart at the age of just 23. Golde is a wellness brand that seeks to make self-care easy, accessible and fun… and in our conversation, Trinity shares the experiences of her childhood that shaped both the vision and the products that Golde sell.
 
We talk about the challenges of rapid growth, how Golde has forged partnerships with some of the biggest US retailers, including Target, all with a fundamentally bootstrapped approach and single-minded focus. In this episode, we’re exploring the highs and lows of scaling a product-based business, one that takes a stand for its values… plus, who Trinity turns to for advice along the way.
 
Thank you to our sponsors:
 
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
 
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report. 
 
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Let's talk about the business of wellness…
 
My guest today is Holly Thaggard, the founder of Supergoop, a business with a mission to change the way the world thinks about sunscreen. As you’ll hear, Holly’s vision was sparked by a close friend being diagnosed with skin cancer – an experience that has motivated her over the last 15 years to continually disrupt and innovate in the sunscreen category.
 
Holly shares her approach to innovation, why it’s the little steps that matter, and how she determines the right time to launch (spoiler: it’s before you’re ready).
 
We talk about the early days of founding a brand with a non-negotiable agenda, convincing retailers to do things differently, and how education is the critical element for any consumer brand. So, let’s go ahead and dive in.
 
Thank you to our sponsors:
 
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
 
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report. 
 
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Let's talk about the business of wellness…
 
My guest today is Alec Mills, the Co-Founder of DAME, a sustainable personal care brand which found fame by launching the world’s first reusable tampon applicator. Along with his business partner, Celia Pool, Alec reflects on the journey the duo have been on from idea to scaling up – and the various iterations, mistakes, and challenges overcome along the way.
 
In this episode, we’re talking about how startups in the wellness space are challenging convention AND big business, to do things differently, and to shape a future that is more consumer-friendly, more conscious and for Alec, paves the way to a more sustainable market for period-care for his own daughters too. The conversation is full of practical insights on how to get PR traction with little to no budget, why innovation matters, and how to be truly disruptive.
 
Thank you to our sponsors:
 
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
 
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report. 
 
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Let's talk about the business of wellness…
 
My guest today is Chris Sanborn, COO of cult workout concept The Class. He’s the man responsible for leading the business’s digital transformation and bringing The Class to homes right across the world. Previous to joining The Class, Chris was the Founder and President of a digital creative agency called Sanborn where he helped clients across various sectors leverage new media to grow their business.
 
In this episode, Chris shares the true purpose and mission of The Class, and why it’s not a concept that’s been built to make you shed weight or build an 8-pack, but to help people re-balance and find happiness. We hear his fresh perspectives around why data is only useful if it’s intertwined with magic - magic being creativity, intuition, and ideas - and why he employs a culture of ‘fail fast’ within his team. 
 
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
 
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report. 
 
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Let's talk about the business of wellness…
 
My guest today is Cecile Gasnault, the Brand Director at Smile Makers, which is a revolutionary sexual wellness brand that is completely reimagining the female pleasure category. Launched in 2012, Cecile joined the team to support Smile Makers digital growth and help educate, inform and de-stigmatize a once very taboo subject. We talk about exactly how they’ve done this. 
 
In this episode, Cecile talks us through the strategy behind reframing the conversation around sexual pleasure, and how talking to buyers from retailers like Selfridges, Urban Outfitters and Saks has transformed over the last 6 years – from awkward to empowered… and how that is being reflected in consumer conversations too. We also discuss opportunities in the market, and how sexual wellness fits into the $4.5 trillion wellness industry. 
 
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
 
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report. 
 
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.

Let's talk about the business of wellness…
 
Michael Kuech and Kristel de Groot are the Co-Founders of Your Super, and in what has been an action-packed 6 year entrepreneurial journey, they now sell their plant-based superfood mixes in more than 60 countries around the world. Inspired by Michael’s personal battle with cancer, Your Super was launched to help people reduce their risk of chronic illness and live a healthier life. 
 
In this episode, Michael and Kristel share their journey of a bootstrapped start-up, why a ‘what’s the worst that could happen’ attitude allowed them to dream big and get started, and how a spontaneity has allowed them to grow at their own pace. We also hear some incredible tips on launching a product-based health brand, hiring great people, and why they wish they hired a leadership team sooner. 
 
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
 
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report. 
 
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.