101 episodes

The Business Wilderness is a podcast focused on the world of Entrepreneurs & the best practices they need to follow to navigate the complex world of business. We Feature thought-provoking topics and industry experts in every show.

The Business Wilderness Business Wilderness

    • Business
    • 5.0 • 9 Ratings

The Business Wilderness is a podcast focused on the world of Entrepreneurs & the best practices they need to follow to navigate the complex world of business. We Feature thought-provoking topics and industry experts in every show.

    Founder & Managing Director at Two Hands Greg McLardie

    Founder & Managing Director at Two Hands Greg McLardie

    Who is Greg Mclardie? 

    Driving me has been the strong desire to build something with such a strong foundation that it will last for generations. The “something” that is built will be a noble company. I want to make a difference. I want to put a dent in the universe. 10 years ago I had the guts to pursue this vision in the food industry.

    I can connect the dots from disparate information to form a vision many others do not see. It is natural for me to challenge the status quo and to think of a better way. At the same time, I build strong relationships where 1+1 can equal 5.

    Some would say 'perseverance' is my middle name. While it may seem counter-intuitive, I have the agility to learn, change and morph when facing obstacles. Obstacles and mistakes always provide a learning opportunity.

    I have had 22 years consumer products and 17 years food industry experience in USA, Japan, Australia & China. Also CEO experience in FMCG, food and agriculture industries in large and small companies for the last 24 years. Although in recent years I have been on a strong entrepreneurial track, I spent 8 years with Procter & Gamble in their Cincinnati global headquarters. P&G, which invented brand management, gave me a strong grounding in branding, the importance of continuous innovation and the rigours of research and being fact-based in decision making. I also spent 2 years as President of Japan & South Korea, living in Japan, for Australia’s largest food company, Pacific Dunlop’s food operations. I have an 8 year relationship with lobster and abalone fishermen leaders and 6 years and over 30 visits building relationships in China.

    Get in touch with Greg here

    • 39 min
    Social entrepreneur | Innovator | OBO Top 100 Innovators' 2020 | Oxford University Speaker 2019

    Social entrepreneur | Innovator | OBO Top 100 Innovators' 2020 | Oxford University Speaker 2019

    Sarah Sharif is a Pakistani-born, British-American who has dedicated her career to social innovation, civic technology, and human impact projects. Sarah is the Founder of Experimental Civics, Founder of Capsule, and Co-Founder of Life Sci Hack. Before becoming an entrepreneur, Sharif quickly gained recognition as the Director of ATX Hack for Change driving the generation of 157 social innovation and emerging technology projects in her role.

    Through Experimental Civics, she has launched over 10 unique design thinking workshops and has supported over 45 hackathons to increase awareness in open science, social innovation, and design thinking. As a millennial CEO, we've only seen the beginning of her global work as Sarah empowers communities through engagement with technology. Many millennials talk about change with no real outlet for action. Sarah is truly unique in that she's creating a space for changemakers to make a difference with hands-on experiences, workshops, and hackathons.

    Learn more here https://www.sarah0sharif.io/

    • 18 min
    Chris Wilesmith CEO Mitre10 NZ

    Chris Wilesmith CEO Mitre10 NZ

    Chris's Story: 

    As a passionate retailer I will never forget that first chapter of my career those many years ago when my manager and one of my life mentors said to me "young Chris, you have one of the most important jobs in the business collecting shopping trolleys". "Really?" I replied. He then explained that trolleys are what help customers shop and makes the registers ring. It was then that I learned that every person contributes to the success of a business and it's this lesson that still guides my leadership today.

    With more than 20 years of executive retail experience, I have steered commercial growth, strengthened customer advocacy, elevated team engagement and provided strategic foresight to some of Australia's largest retail brands. Today as a CEO I pride myself on creating environments for teams to drive transformational growth strategies that consistently deliver unprecedented improvements in revenue, profitability and organisational value.

    Helping people be the best they can is what makes me tick, and it's because of this that I have a reputation for connecting high-performing teams to deliver strategic and commercial outcomes - consistently.

    My personal and professional philosophy is best summed up in my treks to Everest: reaching the summit takes drive, passion, learning and both giving and receiving support from those around you. Just like the lesson I learned pushing trolleys, it takes a whole team to reach the top.

    Specialties:
    ► Over 20 years of executive retail business acumen and experience.
    ► National retail experience, leading teams of thousands to win multiple retail awards.
    ► Defining corporate visions and strategies that deliver significant and sustainable growth.

    • 35 min
    APAC Director Startup Grind | Founder DreamPushers

    APAC Director Startup Grind | Founder DreamPushers

     GROWTH FOR SCALE UPS & ENTERPRISE WITH A FOCUS ON BRAND, PARTNERSHIPS, AND COMMUNITY BUILDING.

    Global Startup Director for Startup Grind (in partnership with Google for Startups) inspiring, educating, and connecting 2,000,000+ entrepreneurs, in 500 cities in 125 countries around the world. Local partners include: ASX, Deloitte Private, Salesforce, IBM, MYOB, Zendesk, and NAB.

    Entrepreneur in Residence at Collective Campus -  Melbourne's Leading Enterprise Innovation Hub. Collective Campus has run corporate accelerator programs for Mills Oakley (LawTech), Village Roadshow (VR/ AR), and Charter Hall (Proptech).

    CEO of Startup Melbourne
    Startup Melbourne is based on the idea that we all must continue to learn, to share, and collaborate in order to promote Australia's innovative digital solutions to the world. 

    • 21 min
    AFL, NBL, Rugby League World Cup, A-League Fan Engagement Platform Founder Adam Mussa

    AFL, NBL, Rugby League World Cup, A-League Fan Engagement Platform Founder Adam Mussa

    Australian startup Benchvote delivers innovative and proven 'fan-first' engagement solutions which captures leads, increases revenue and delivers fan insights to publishers, sports teams and their sponsors.

    Some of the recent sporting rights holders, brands and sponsors Benchvote has worked with include: Australia’s NBL, 2017 Rugby League World Cup, A-League, AFL clubs Western Bulldogs and Adelaide Crows, NAB, TAB and more.

    We spoke to Benchvote’s founder Adam Mussa who has a multi-disciplinary background in Digital Marketing, having worked in Social Media, Customer Acquisition, Product Management, and Project Delivery at the startup, agency and enterprise level.

    He also is an avid educator – teaching classes at General Assembly and Academy Xi in Product Management, Startup Strategy, Digital Marketing and UX. 

    Learn more about Benchvote here: https://www.benchvote.com/

    • 20 min
    Nima Yassini: / CEO & Founder, New Republique / Conversion Rate Optimisation (CRO) / Data-led UX specialist / eCommerce expert / Digital Transformation advisor

    Nima Yassini: / CEO & Founder, New Republique / Conversion Rate Optimisation (CRO) / Data-led UX specialist / eCommerce expert / Digital Transformation advisor

    Nima is an experienced Chief Executive Officer with over twenty years experience working in digital marketing and advertising across the globe, holding prominent roles with multinational agencies including JWT London, BMC media and Glass Onion.


    His areas of specialisation include, conversion rate optimisation (CRO), eCommerce, experimentation, digital transformation, digital strategy and user experience design.


    He is currently the CEO and Founder of New Republique, an award winning experience optimisation consultancy specialising in CRO, UX and brand strategy, to dramatically improve the performance of websites, mobile and apps for brands like Kogan, Chemist Warehouse, Catch, BMW Australia, Fantastic Furniture, HSBC, Employsure, Bendigo Bank and OFX and many more.


    He started New Republique in 2010 to pursue my passion for working with brands to unlock the psychology behind consumer buying behavior and using that to influence marketing strategy. His clients consistently see a conversion rate lift of anywhere between 5% and 1500%, with results usually being a lift in sales, a lift in qualified leads and sign ups, or more frequent bookings or donations.


    Nima is an advocate for the constant testing and experimentation that comes with CRO and believe UX and UI design are flawed without the use of real time data.


    He also believes that many companies make the mistake of spending big on driving traffic to their websites without then investing in data-led, experience optimisation strategies.


    For media and speaking engagements, please contact Samantha Dybac - The PR Hub: email: samantha@theprhub.com.au 

    • 29 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

imha19 ,

Great podcast!!

Ahmad brings the best out of his guests and extracts crucial information allowing his guests to go away with key takeaways they can implement in their businesses.

he.el ,

Five star

Always love listening to these podcasts ... great talent being interviewed from a big variety of industries ... have learnt some great tips. Keep it up.

JenSimonn ,

Brilliant

A great listen for those mornings when you need a motivation. Inspiring guests, Ahmad is a great entrepreneur and host!

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