The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/

  1. 13 HRS AGO

    Turn Clicks Into Patients: The 2026 Local Conversion Playbook for Clinics [Propel Playback]

    Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week.  Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post.  ✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics --   https://propelyourcompany.com/turn-website-traffic-into-patients-clinics/   If you manage a clinic, this episode shows exactly how to turn online interest into booked visits—this week. From Google Search and Maps to your website, we’re covering what’s working now to turn traffic into patients.  Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    18 min
  2. 2 DAYS AGO

    How to Use Patient Stories to Boost Your SEO and Build Trust | Ep. 160

    Patient stories and case studies can do more than just build trust, they can help your clinic show up in search results and attract the right patients. In this episode, we break down how to use patient stories ethically, what to avoid, and how to turn one story into multiple SEO-driven assets across your website, blog, and Google Business Profile. You’ll learn how to structure case studies so they feel natural and relatable, how to incorporate them into your service and condition pages, and how to use reviews and simple visuals to strengthen your online presence without creating more work. If you’re looking for a simple, repeatable way to improve your SEO and make your content more effective, this is a strategy worth implementing. Episode webpage: https://propelyourcompany.com/patient-stories-for-seo/ Canva (graphics tool mentioned in the episode): http://partner.canva.com/PropelYourCompany Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    14 min
  3. 9 APR

    Smart Clinic SEO: How to Attract Patients from Cities Around You [Propel Playback]

    Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location. Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those same people search online, they often aren’t typing in your city’s name. They’re looking for services closer to where they live or work. So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs? That’s what we’re exploring today: how to expand your local SEO reach the right way. We’ll cover how Google determines local relevance, the strategies that actually help you appear in nearby city searches, and what to avoid so you don’t hurt your visibility. By the end, you’ll have a clear roadmap for building a stronger local presence that helps patients in your wider area discover your clinic and book appointments with confidence. Episode webpages, blog, & show notes: https://propelyourcompany.com/rank-in-nearby-cities-local-seo-for-clinics/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    17 min
  4. 7 APR

    Google Maps Rankings Explained: What Really Moves You Up | Local SEO for Clinics | Ep. 159

    Discover how Google Maps rankings work, including AI-driven changes, and what your clinic can do to improve visibility and get found more often. If you’ve ever searched for your clinic on Google and wondered why other businesses are showing up ahead of you in the map results, you’re not alone. A lot of clinic owners assume rankings are random or that the business with the most reviews automatically wins. But that’s not how Google Maps works. Google is actually using a very specific set of factors to decide who shows up first. Once you understand those factors, you can start making strategic changes that improve your visibility. Episode Webpage: https://propelyourcompany.com/google-maps-ranking-factors/ Our SEO & Website Services: https://propelyourcompany.com/seo-website-design-for-clinics/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    13 min
  5. 2 APR

    If SEO isn't working for you, let's find out why [Propel Playback]

    Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one. You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile to improving your keyword targeting and refreshing old pages, you’ll get a clear action plan to attract more qualified patient leads and rank higher in search. If your website isn’t driving new appointments or your SEO results feel stuck, this episode will help you pinpoint what’s broken and how to get back on track. Episode Webpage: https://propelyourcompany.com/seo-red-flags Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    19 min
  6. 31 MAR

    Service vs Condition Pages: How Patients Search and What Google and AI Actually Want | ep. 158

    Are you focusing on service pages or condition pages on your clinic website and still not seeing the rankings or patient inquiries you expected? In this episode, we break down how patients actually search online and why your website may not be aligned with that behavior. You’ll learn the difference between service pages and condition pages, how they work together, and why having both is essential if you want to improve your visibility in Google and AI-driven search. We also dive into one of the biggest mistakes clinics make when creating content, how your pages may be competing with each other without you realizing it, and where blog posts fit into your overall strategy. If your website isn’t performing the way it should, this episode will help you start identifying what’s missing and what to do differently. Episode webpage: https://propelyourcompany.com/service-vs-condition-pages-seo/  Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    16 min
  7. 26 MAR

    SEO Made Simple: How to Attract More Patients on Google and AI Searches [Propel Playback]

    If you’ve ever wondered how to actually improve your position in Google, get more website traffic, or show up in AI-powered search results, this episode breaks it down in a simple, actionable way. Search is evolving fast. It is no longer just about ranking on Google. Clinics now need to show up in Google Maps, AI Overviews, and even tools like ChatGPT that pull from real websites. In this episode, you’ll learn how to build a strong SEO foundation that helps you get found, build trust, and attract the right patients consistently. Episode webpage: https://propelyourcompany.com/seo-101-improve-your-clinic-rankings/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    13 min
  8. 24 MAR

    Your Clinic’s Q2 SEO Plan: What to Focus on Before the Quarter Starts | Ep. 157

    If you want more visibility in Google, more website traffic, and better leads in Q2, it starts with having a clear SEO plan before the quarter gets underway. This episode walks through how clinic owners can review what happened in Q1, identify what is actually working, and create a focused plan for Q2 that drives real results. You will learn how to choose the right SEO priorities, improve your most important website pages, strengthen your Google Business Profile, and create content that aligns with how people are searching right now. It also covers common mistakes to avoid, how to stay consistent without overwhelming yourself, and what metrics to track so you know your SEO is actually working. If you are ready to stop guessing and start making strategic SEO improvements, this episode will help you map out your next steps. Epside webpage, blog, & show notes: https://propelyourcompany.com/q2-seo-plan/ Book a discovery call: https://calendly.com/propelyourcompany/discovery-call  Free SEO training: https://propelyourcompany.com/register-clinic-seo-workshop/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 Webinar:  Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week 👉Save your spot: https://propelyourcompany.com/fix/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/  Let's Stay Connected: Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube >> Get Started with Clicky - https://clicky.com/66422350  (Google Analytics Alternative / Marketing Website Analytics)  ...

    11 min

About

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/

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