44 episodes

Kate Toon – Copywriter, SEO lover, Hula hooper and Misfit Entrepreneur. #BEMORESHARK
While most small business owners network before breakfast and hustle 24/7, Kate Toon took a different approach.
She built her business empire from her back garden shed while wearing pyjamas, watching Netflix and eating crisps.
Kate isn’t your stereotypical entrepreneur. But she created not one but three highly successful businesses without any master plan, rich investors, or input from smarmy sales gurus.
In Confessions of a Misfit Entrepreneur, Kate shares how she went from business nobody to business success. Packed with tips, hints, stories and strategies, it’s a hilarious, honest and non-fluffy guide to being the kind of business owner YOU want to be.
So if you’re sick of trying to do ALL THE THINGS, optimising the crap out of everything and wasting money on expensive six-figure-business schemes, this is the podcast for you.

The Kate Toon Podcast Kate Toon

    • Marketing
    • 5.0, 100 Ratings

Kate Toon – Copywriter, SEO lover, Hula hooper and Misfit Entrepreneur. #BEMORESHARK
While most small business owners network before breakfast and hustle 24/7, Kate Toon took a different approach.
She built her business empire from her back garden shed while wearing pyjamas, watching Netflix and eating crisps.
Kate isn’t your stereotypical entrepreneur. But she created not one but three highly successful businesses without any master plan, rich investors, or input from smarmy sales gurus.
In Confessions of a Misfit Entrepreneur, Kate shares how she went from business nobody to business success. Packed with tips, hints, stories and strategies, it’s a hilarious, honest and non-fluffy guide to being the kind of business owner YOU want to be.
So if you’re sick of trying to do ALL THE THINGS, optimising the crap out of everything and wasting money on expensive six-figure-business schemes, this is the podcast for you.

    BMS1: BE MORE SHARK teaser

    BMS1: BE MORE SHARK teaser

    In BE MORE SHARK, Kate Toon shares her tried-and-tested, true-life, business fear-facing tactics.

    She tells her stories, and those of successful business owners, about managing fear and keeping on keeping on.


    Be More Shark is the ultimate business self-help guide that will help you understand, wrestle with and master your worries. Teaching you how to use your terrors for growth and action.

    • 3 min
    TID31: Daily Podcasting: How it transformed my business

    TID31: Daily Podcasting: How it transformed my business

    I decided to go for it – a daily podcast where I’d talk to friends and business owners about how they were handling COVID-19 and how it was affecting their businesses.

    In this podcast I’m going to explain how I did it, the challenges I faced, and how it rocked me to my core and ultimately led me to make some seriously tough business decisions.

    • 22 min
    TID30: Mum’s the word (Guest Freda Toon)

    TID30: Mum’s the word (Guest Freda Toon)

    So for my final proper episode of the podcast, I wanted to choose a really special guest.
    Someone who I look up to, admire, someone who has guided me through this strange world.
    My confidant and best friend.
    MY MUM!

    We’ll be chatting about motherhood, parental guilt, family ties and also if she ever wishes I had a real job!
    This is a super personal episode that I'm a tad nervous to share, but here goes nothing!

    • 56 min
    TID29: Why we can’t all be entrepreneurs (Guest Sharon Chisholm)

    TID29: Why we can’t all be entrepreneurs (Guest Sharon Chisholm)

    Today’s episode of TOON IN DAILY is now live!




    I see it every day online. 

    The entrepreneur dream being packaged, preened and pedalled for the paltry price of a $27 bundle.

    It’s easy.
    But it’s not. 
    Not for most of us.
    Today I’m talking with Sharon Chisholm about her business journey and about how both of us are getting ever closer to understanding the true “why” behind our business goals.

    • 47 min
    TID28: Being a real boss - (Guest Marieke Van de Rakt)

    TID28: Being a real boss - (Guest Marieke Van de Rakt)

    I still don’t feel like a real business human. I’m still playing.
    Because I don’t have a giant team, an open plan office, a ping pong table and a company culture document. All the things that make me feel like a real boss.
    But I know someone who does. Marieke Van De Rakt is CEO of Yoast - the super famous WordPress SEO plugin. In today’s episode, we’re going to talk about what it’s like to be guiding a company through stormy times.
    And if being a boss is really all it’s cracked up to be.

    • 44 min
    TID27: Effective Email - (Guest Celeste Robertson and Jennifer Gayle )

    TID27: Effective Email - (Guest Celeste Robertson and Jennifer Gayle )

    I’ve used a fair few platforms, set up automations, sales funnels, campaigns and killer conversion emails.
    And today I’m going to share a few tips, along with my guest EDM specialist Jennifer Gale, and ecommerce store-owner Celeste Robertson.

    • 47 min

Customer Reviews

5.0 out of 5
100 Ratings

100 Ratings

DCQ AU ,

ISO Binge Afternoon

Thank you Kate and guests for entertaining me for 5 hours as a binged on you podcasts whilst doing a massive clean up during ISO. Learnt lots, had plenty of laughs and made a yucky job bearable.

Kym OGorman ,

Great, wide-ranging chat on interesting issues

I've loved tuning into Kate's podcast during our social distancing. With a HUGE backlog of podcasts to listen to in my subscribed list, I've been madly deleting those that didn't catch my attention, but I always listen to Kate's from start to finish, as I know there'll be great info and tips.

Kristy at Zockmelon Consulting ,

Solidarity, advice and productivity

Have enjoyed a 5km walk and weeding my garden whilst bingeing eps of this podcast (not on the same day, don’t be silly!) Feeling inspired and ready to get back to the laptop! Thanks for the honesty and diversity of topics discussed and sharing all your guests with the world.

Top Podcasts In Marketing

Listeners Also Subscribed To