200 episodes

IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.

The Copywriter Club Podcast Kira Hug and Rob Marsh

    • Marketing
    • 4.8 • 11 Ratings

IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.

    TCC Podcast #205: Creating an Offer with Justin Goff

    TCC Podcast #205: Creating an Offer with Justin Goff

    One of the “options” for copywriters who don’t want to limit themselves to solely writing for clients is creating and promoting their own products. And for many of the copywriters who take this path, it’s very lucrative. Our guest for the 205th episode of The Copywriter Club Podcast is Justin Goff. Justin has created his own offers and in this interview he talks about how you can do the same thing. We also talked about:

    •   how a gambling debt he couldn’t pay led to his first online product

    •   his over-the-top reaction to his first ever online sale of $149

    •   what he learned working in the gaming niche (as a student) that still helps him today

    •   the one thing you need to do to be a better copywriter

    •   how he landed his first few clients as he got into copywriting

    •   the terrible-horrible-no-good-very-bad-week that led to his first real success

    •   how he came up with the Big Idea that launched a 23 million dollar business

    •   reverse engineering a product to find your own Big Ideas

    •   the ins and outs of partnerships and how to make one work

    •   what he’s done to overcome his own money mindset issues

    •   the only thing that matters when it comes to dialing in a successful offer

    •   Justin’s advice for raising their prices—what he’s seen that almost always works

    •   why he believes in masterminds and what he gets from them

    •   the “have to apply” email trick that keeps his readers engaged and reading

    •   what he learned about knowing your audience from Tinder dates during quarantine

    •   how he guards his time to get more done

    •   why he bothers to dress up whenever he’s around potential partners and clients

    •   the future of copywriting and how to make sure you’re set up to take advantage

    We say this a lot, but this is another don’t-miss episode. To hear it, click the button below. Or subscribe wherever podcasts are available. Scroll down for links and a full transcript.

     





    The people and stuff we mentioned on the show:

    Patriot Greens

    Stefan Georgi

    No B.S. Wealth Attraction by Dan Kennedy

    Adam Bensman

    Sam Woods

    Justin’s website

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    Transcript is underway…

    • 1 hr 19 min
    TCC Podcast #204: High-ticket Sales with Jereshia Hawk

    TCC Podcast #204: High-ticket Sales with Jereshia Hawk

    Too many copywriters have a limiting belief around how much they can charge for their services, so our guest for the 204th episode of The Copywriter Club Podcast is Jereshia Hawk, a high-ticket sales coach who shared how we can overcome that mindset issue. But that’s not all we talked about. We also covered…

    •  how she became known for helping clients increase high-ticket sales

    •  how her “engineering” approach shifts her thinking about products, problems and failure

    •  overcoming objections—after the sale

    •  why she carves out an hour on Monday’s for “superthinking”

    •  her thoughts on building a team (and our role as an “employee” of your company)

    •  what a personal performance review should look like (questions you can ask)

    •  the zero sum budget approach to goal setting

    •  how copywriters can overcome the idea that they can’t make a lot of money

    •  the first steps toward building a high-ticket offer (like as much as $40K or more)

    •  the simplicity rule that can instantly help you sell more

    •  the POP method that helps you synthesize your offer and audience

    •  her “champagne closer method” that completely changes a sales call

    •  rethinking the free content you provide and what it has to do

    •  the one metric everyone with a business needs to know — this is critical

    •  how she leverages one piece of content to show up everywhere

    •  a step-by-step breakdown of the Jereshia’s sales call process

    •  the mid-call check-in/pattern interrupt and why you steal this idea

    •  the “hidden” mindset shift that changed Jereshia’s path into the online world

    •  why your success isn’t reflected in your latest success or failure

    This is a great discussion you won’t want to miss. Be sure to do what Jereshia suggests at the end of the podcast and share your “one thing” on Instagram, Twitter, or elsewhere in social media. To listen, click the button below or scroll down for a full transcript.



    The people and stuff we mentioned on the show:

    Jereshia’s question list:

    •  What expectations would I have of the CEO?

    •  How would I measure the performance and success of the CEO?

    •  Am I living up to those expectations now? How so? Why or why not?

    •  Would I hire myself again? Why or why not?

    •  What uncomfortable decision am I putting off right now that is preventing me from moving forward?

    Copywriter Think Tank

    Brook Castillo

    The Road Less Stupid

    Shape Up

    Perry Marshall’s Renaissance Time

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    Kira:   Selling a product or service for $2,000 or even $10,000 takes a different approach, even a different skillset than selling something for $47 or maybe $500.

    • 1 hr 17 min
    TCC Podcast #203: The 3 Funnels You Need in Your Business with Jenn Robbins

    TCC Podcast #203: The 3 Funnels You Need in Your Business with Jenn Robbins

    How do you attract clients to your business? That’s one of the subjects we covered with Jenn Robbins, the guest for the 203rd episode of The Copywriter Club podcast. Jenn is an expert on funnel strategy and shared the three types of funnels every business owner should have—not right away, but eventually, if you’re going to grow. But that’s not all we covered, here’s a partial list of what we asked Jenn…

    •   going from 80 hour weeks in accounting to blogger to copywriter

    •   why freelancers often fail before things work the second time around

    •   feeling like a fraud and what they says about you

    •   overcoming the imposter complex—a recurring theme on the podcast

    •   how Jenn has mixed services with other offers in her business

    •   making a retainer work—really work—for 9 years

    •   Jenn’s process for making VIP days work—and her check in “trick” worth stealing

    •   the 3 basic funnels every business needs

    •   what she does to make sure her funnels engage her prospects

    •   her rates—what she charges her clients for the work she does

    •   the list building challenge she’s sharing with her audience

    •   the stuff she struggles with in her business

    •   the biggest changes she’s made to grow her business

    •   how collaboration has changed Jenn’s mindset as her business has grown

    •   what she does when things don’t get done as planned

    •   what we’re really doing as copywriters—it’s not writing words

    •   what to look for in a course or mastermind before you join

    Jenn is doing so many things right in her business, you’ll definitely want to hear what she shared about how to do it. To listen, click the button below. Or subscribe on iTunes or Stitcher. And coming soon to Spotify (hopefully). Prefer to read? Scroll down for a full transcript.





    The people and stuff we mentioned on the show:



    Tanya Geisler

    Sage Polaris

    Joanna Wiebe

    TCCIRL

    Tarzan Kay

    JennRobbins.com

    WTFchallenge.com

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    Transcript is underway…

    • 1 hr 7 min
    TCC Podcast #202: The Agonizing Process of Change with Amy Posner

    TCC Podcast #202: The Agonizing Process of Change with Amy Posner

    What kind of a business are you building? The guest for episode 202 of The Copywriter Club Podcast is Amy Posner. Amy’s the first person to be interviewed on the podcast three times—and no wonder—she’s got a lot to share. Amy’s currently rethinking the programs and services she offers her clients and we thought it might be worth talking to her about the process. We talked about all of the following:

    •   the agonizing journey she’s been on as she’s changing her own business model

    •   why the process has been so painful and pulling back on doing too much

    •   the three questions she’s used to figure out what to do next

    •   overcoming the desire to hide behind other brands

    •   the new products and services she’s working on creating as she pivots

    •   the missing career path for freelance copywriters (and how to find it)

    •  what it takes to be a great copywriter—we all take a stab at answering this

    •   the process of getting perspective on your own business

    •   the questions to ask as you think about niching

    •   what to add to your proposals so clients want to say “yes”

    •   3 questions to ask before you decide to raise your rates

    •   why having someone copy chief your writing makes you better

    •   how to up your client-finding game to land dream and anchor clients

    •   a strategy for pricing your work to capture the value you create

    •   some of the benefits that come from acting like a trusted partner

    •   what keeps Amy engaged and growing

    •   the third mind and how to get it in your business

    This conversation with Amy is perfect if you’re thinking about a pivot or change in your business. To hear her advice, click the button below. Or subscribe on iTunes or Stitcher. And coming soon to Spotify (hopefully). Prefer to read? Scroll down for a full transcript.





    The people and stuff we mentioned on the show:

    Joanna Wiebe

    Kirsty Fanton

    Amy’s website

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    Transcript is underway…

    • 1 hr 15 min
    TCC Podcast #201: What I learned from my mentors with Parris Lampropoulos

    TCC Podcast #201: What I learned from my mentors with Parris Lampropoulos

    He’s one of the few copywriters who truly doesn’t need an introduction—Parris Lampropoulos is our guest for the 201st episode of The Copywriter Club Podcast. Parris spoke at both of our TCCIRL events in New York City—and it was a discussion at our event that led to this interview. rather than interview Parris about his life, we talked to him about his mentors and what he learned from them. Here’s a sample of what we covered:

    •   his advice to “newbie” copywriters about who to learn from

    •   how a fist through a window led to a job as a real estate sales manager

    •   the “gun to the head” trick for making sure prospects want to get your marketing

    •   why you need to make theater part of everything you write

    •   Parris’ copywriting reading list—and why you should read each book 3X

    •   what he looks for when he’s doing research—his I didn’t know that list

    •   the mentor who was a former marine with a vulnerable side

    •   the way most people listen—and how to do it right for better writing

    •   taking notes on index cards to easily assemble and re-order your copy

    •   looking for hidden benefits—hot buttons—to share in your copy

    •   the best—most heartfelt—gifts we’ve ever received from anyone

    •   the baptism by fire Parris got when he started writing for Mark Ford

    •   the criticism sandwich that Mark Ford used to get Parris to write better

    •   the copywriting lesson Parris learned from watching Joel Silver thrillers

    •   why Parris prowls the stage like a predator when he speaks

    •   the comparison technique Parris used reading Clayton Makepeace’s copy

    •   the “you’re doing X anyway, why not get Y” technique that makes you tingle

    •   the people he spends time with and those he runs “like hell” away from

    •   how he uses the lessons he learned when he mentors is own copy cubs

    •   the 3 things you need as a copywriter to make sure you succeed

    •   the “Bruce Springsteen” process that guarantees you get a good idea

    As we mentioned in the intro, Parris may be the best copywriter working today. You do not want to miss this episode—even though it’s quite a bit longer than usual. To hear it, click the button below. Or subscribe where better podcasts are shared.  Or scroll down for a full transcript.



     

    The people and stuff we mentioned on the show:



    TCCIRL

    The Copywriter Underground

    Gary Halbert

    How to Make Maximum Money in Minimum Time

    The Amazing Direct Mail Secret from a Desperate Nerd in Ohio

    Influence by Robert Cialdini

    Gary Bencivenga

    Trust Me I’m Lying by Ryan Holiday

    My Life in Advertising by Claude Hopkins

    Scientific Advertising by Claude Hopkins

    John Carlton

    Made to Stick by Chip and Dan Heath

    Ted Nicolas

    Agora

    Bill Bonner

    Mark Ford

    Gene Schwartz

    Joel Silver

    Bo Eason

    • 1 hr 29 min
    TCC Podcast #200: The Courage to Do the Extraordinary with Mike Kim

    TCC Podcast #200: The Courage to Do the Extraordinary with Mike Kim

    It’s time to celebrate… we’ve reached episode 200 of The Copywriter Club Podcast. This episode marks a tweak to our format and an update to the music we use. And to help us celebrate the changes—and our anniversary—we invited copywriter and marketing consultant Mike Kim to share his story and what he’s learned over the last several years of his career. Here’s a recap of what we covered:

    •   how he went from marketer to blogger to copywriter

    •   the importance of professional-grade production—spoiler: it’s not

    •   the #1 thing you need in your content to get traction

    •   simplifiers vs. multipliers (and where Mike, Rob and Kira fit in)

    •   what he did to find his first clients and what he did next

    •   the present-negative/future positive reason why he left a high-paying CMO role

    •   the impact copywriting had on sales (when he was a CMO)

    •   what Mike would do differently if he had to start over

    •   his personal “code” for investing in coaching, courses and contractors

    •   the big risks Mike has taken throughout his career (and the results)

    •   why confidence is a sucker’s game and what you need instead

    •   Mike’s “made it” moment where he realized things would be fine

    •   the role mindset has played in his success—particularly his thoughts about money

    •   Mike’s advice for raising your prices today—he calls it scope-creep insurance

    •   his experience at TCCIRL as a speaker and attendee

    •   the one thing he attributes his success to—this might not surprise you

    •   his prediction for what will happen in the marketing world in the future

    Mike is a phenomenal copywriter (and human) and this interview is one you won’t want to miss. To hear it, click the button below. Or subscribe on iTunes or Stitcher… and soon on Spotify. And if you prefer reading, scroll down for a full transcript.



    The people and stuff we mentioned on the show:





    The Copywriter Accelerator

    Michael Hyatt

    AWAI

    Jeff Walker

    Think and Grow Rich by Napoleon Hill

    The Big Leap by Gay Hendricks

    Business Brilliant by Lewis Schiff

    Mike’s website

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground

    Intro

    Outro



    Full transcript:

    Kira:   What does it take to stand out like a snow lynx in a bowling alley and get noticed in today’s crowded marketplace. Okay, assuming you’re already a good writer and you can serve your clients well, which we can assume because you’re listening to this show, how do you actually get people to see that you’re extraordinary or extra, extraordinary? If you want it to be extraordinary, you can’t do the things ordinary people do. We know this.

    • 1 hr 13 min

Customer Reviews

4.8 out of 5
11 Ratings

11 Ratings

WhizBang Writing ,

A pot of gold for copywriters everywhere

Every time I listen to Rob and Kira chat with a guest on The Copywriter Club podcast, I come away with a new idea, tactic or technique to enhance my copywriting.
They have a knack of drawing out essential nuggets of wisdom that we eager copywriters can absorb, attempt and adopt. Oh - and they're pretty entertaining too! Thanks Rob and Kira for bringing us such an amazing array of guests giving us broad insight into the world of copywriters and their craft.

Nadine Crowe ,

Kick started my copywriting career

This podcast helped me start, and then grow, my copywriting career. Brilliant guests, thoughtful and insightful questions. So much value in every episode.

SpenceDRogers ,

Relatable and informative

As a relative newbie to the profession, the podcast delivers me a weekly dose of some incredibly insightful interviews, tip, tricks and links. Nice work guys!

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