200 episodes

IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.

The Copywriter Club Podcast Kira Hug and Rob Marsh

    • Marketing
    • 4.8, 9 Ratings

IN-DEPTH INTERVIEWS WITH EXPERT COPYWRITERS... What if you could hang out with seriously talented copywriters and other experts; ask them about their successes and failures, their work processes and their habits; then steal an idea or two to inspire your own work? That’s what Kira Hug and Rob Marsh do every week at The Copywriter Club Podcast. Each new episode is an in-depth discussion with a different successful copywriter or content creator—packed with copywriting advice and ideas worth stealing and using in your own copy practice. They talk real numbers, rates and what writers are charging for work. They dig into sales funnels, work habits and what works on social media. And they ask the questions you really want to know the answers to. The goal is to help you think bigger about your copywriting business so you’ll reach higher than ever before.

    TCC Podcast #195: Get Better as a Speaker with Stef Grieser

    TCC Podcast #195: Get Better as a Speaker with Stef Grieser

    Growth marketer and event co-founder, Stef Grieser, is the guest for the 195th episode of The Copywriter Club Podcast. Kira met Stef and Shine Bootcamp late last year and immediately knew that she had a lot to share with our audience. But we didn’t just talk about speaking. We covered a lot of ground—and went a little longer than usual. Here’s a taste of what we talked about:

    •   Stef’s career path and how she came to co-found two big events

    •   how she used meet-ups to “test drive” CTA Conference

    •   how the first CTA Conference line up led her to focus on diverse voices at conferences

    •   the mix of speakers and why up-and-comers are just as important as stars

    •   what she did to turn herself into a conference speaker

    •   the difference between “growth” marketer and “regular” marketer

    •   how Stef scaled her team and community as she built CTA Conf

    •   what makes a good speaker pitch and how to get accepted as a speaker

    •   the cues that let conference organizers know you are a fit for them

    •   what she did to connect with sponsors and what makes a good sponsor

    •   the importance of being a subject matter expert

    •   the other skills you need on stage… in addition to content

    •   when you should reach out for help from a speaking coach

    •   Stef’s thoughts on the importance of copywriting as a business skill

    •   what Stef would like copywriters to do differently

    •   how she’s developed her leadership skills and built a team

    •   the stuff that hasn’t gone very well and how she fixed things

    •   her advice to anyone who wants to do what she’s done

    •   product founder fit and the importance of finding it

    •   Shine Bootcamp—what it is and how to find out more

    If you’ve ever thought about getting on stage (or presenting workshops or webinars) as a way to build your authority, you won’t want to miss this episode. To hear it, click the play button below or scroll down for links and a full transcript. Or subscribe using your favorite podcast app.



     

    The people and stuff we mentioned on the show:

    Shine Bootcamp

    CTA Conf

    Oli Gardner

    Lianna Patch

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    Kira:   This episode is brought to you by The Copywriter Underground, the place to find more than 20 templates, dozens of presentations on topics like copywriting and marketing your business, a community of successful writers who share ideas and leads, and the Copywriter Club Newsletter mailed directly to your home every month. Learn more at TheCopywriterUnderground.com.

    Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own wor...

    • 59 min
    TCC Podcast #194: The Anti-Copy Copy Course with Christina Torres

    TCC Podcast #194: The Anti-Copy Copy Course with Christina Torres

    Copywriter Christina Torres is our guest for the 194th guest on The Copywriter Club Podcast. Christina is a member of The Underground and The Copywriter Think Tank so we’ve seen some of the changes she’s made to her business recently. We talked to Christina about her business and the kinds of things she does as a pocket CMO. Here’s most what we covered…



    •  her story—how she became a copywriter by mistake

    •  how she got permission to do the thing she really wanted to do

    •  what she does in her role as a CMO in your pocket

    •  how she’s worked with copywriters as a CMO to help them grow

    •  some examples of her work and how she helps people get out of their own way

    •  how she attracts and connects with her clients

    •  why she took the time to figure out what she doesn’t like to do

    •  how she found clients in the the programs she has joined

    •  the importance of taking a stand in her business and making change

    •  the idea of a culture and equity audit for the work she does

    •  how she balances all the things competing for her time

    •  the catalyst for the new program she’s launching

    •  what an anti-copy course copy course would look like

    •  launching even when there’s too much other stuff going on

    This is a good interview you won’t want to miss. To hear it, click the play button below or subscribe on iTunes or Stitcher. Or scroll down to read a full transcript and see links to what we talked about.





     

    The people and stuff we mentioned on the show:



    Marie Forleo

    Laura Belgray

    Samar Owais

    Matt Hall

    Rachel Rogers

    Christina’s website

    Christina’s insta

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    Rob:   This episode is brought to you by The Copywriter Underground, the place to connect with hundreds of smart copywriters who share ideas and strategies to help you master marketing, mindset and copywriting in your business. Learn more at TheCopywriterUnderground.com.

    Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast.

    Rob:   You’re invited to join the club for episode 194 as we chat with copywriter and CMO in your pocket, Christina Torres, about how her business has evolved to include much more than copywriting, what she’s done to juggle working a job while pursuing a side hustle, how copywriters can speak up and create change, and what she’s done to figure out what comes next.

    Kira:   Welcome, Christina.

    Christina Torres:   Hey. I’m so excited. Ah, this is like the nerdiest, surreal thing that’s ever happened and I’m just pinching myself.

    • 47 min
    TCC Podcast #193: The Find a Client Challenge with Brittany McBean

    TCC Podcast #193: The Find a Client Challenge with Brittany McBean

    Copywriter Brittany McBean is our guest for the 193rd episode of The Copywriter Club Podcast. We wanted to talk to Brittany after we heard about the success she had when she completed the “Find a Client in 3 Weeks or Less” Challenge we offered in The Copywriter Underground this past April. In addition to that, Brittany shared her path to copywriting and the nuts-and-bolts of creating a paid workshop for your list. Here’s what we covered in this interview:



    •  going from acting in musical theater to network marketing to copywriter

    •  the on-the-job training she gave herself when she landed her first project

    •  what she learned as a signer, dancer and actor that makes her a better copywriter

    •  how she approaches marketing for herself so it doesn’t feel spammy

    •  her advice for people who are using Facebook to go live with video

    •  Brittany’s experience with the Find a Client Challenge in The Copywriter Underground

    •  the three different kinds of clients you need in your business

    •  what surprised her most about the challenge… and why she did it anyway

    •  how you can replicate the momentum Brittany built during the challenge

    •  what it takes to create and run a masterclass and the supporting materials

    •  the financial results she got by finishing the Challenge and how she used the money

    •  what she’s going to do next with her workshops and business

    •  her adoption journey and how she worked through the difficulties of the process

    •  her struggle with anxiety and working and the results of dealing with it

    •  her approach to talking about hard things and helping our clients do it too

    •  what she’s excited about doing next in her business







    This is a great discussion about how much you can create in a short time—and a lot more. To hear what Brittany had to share, scroll down and click the play button. Or scroll a little farther to read a full transcript. Better yet, subscribe on your favorite podcast app and never miss an episode.



     

    The people and stuff we mentioned on the show:

    Brenda McGowan

    The Project Plan Trello Board

    Sara Heselin Woods

    Brittany’s website

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    Kira:   This episode is brought to you by The Copywriter Underground, the place to find more than 20 templates, dozens of presentations on topics like copywriting and marketing your business, a community of successful writers who share ideas and leads, and The Copywriter Club newsletter mailed directly to your home every month. Learn more at thecopywriterunderground.com.

    Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own ...

    • 54 min
    TCC Podcast #192: Building a Better Not Bigger Business with Ashley Gartland

    TCC Podcast #192: Building a Better Not Bigger Business with Ashley Gartland

    Business coach and copywriter Ashley Gartland is our guest for the 192nd episode of The Copywriter Club Podcast. No surprise, when it comes to helping other writers build a solid business, she knows her stuff. So we asked Ashley about a whole range of things, including:

    •  how she ended up as a writer and business coach

    •  what she does in her business today and the problems she helps solve

    •  what a “better not bigger” business looks like and how to create one

    •  a few of the business models that help copywriters grow a better business

    •  what Ashley does to help free up more time for clients

    •  her “marketing audit” and what it involves for her clients

    •  what copywriters starting out can do to build a “better not bigger” biz

    •  what happens when people hit their goals and what comes next

    •  growing a team and what you should think about as you scale and grow

    •  how to grow a business WITHOUT a team

    •  how Ashley deals with overwhelm and getting things done

    •  the tools that Ashley uses to get things done

    •  what her team looks like and how she spends her time today

    •  the packages she offers to her clients

    •  what you should do if you want to do more copy coaching

    •  the mistakes Ashley sees copywriters making and holding them back

    •  what she’s done to take her business to the next level

    •  the pitch that got Ashley on our podcast and why it worked

    •  the difference confidence makes in so many of her client’s businesses

    We also asked about the future of copywriting and what to do if you want a “bigger and better” business. This is a good one. To hear it all, the play button below. Or scroll down for a transcript. Better yet, subscribe and never miss an episode.



     

    The people and stuff we mentioned on the show:

    Ashley’s website

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    Rob:   This episode is brought to you by The Copywriter Underground, the place to connect with hundreds of smart copywriters who share your ideas and strategies to help you master marketing, mindset and copywriting in your business. Learn more at thecopywriterunderground.com.

    Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits then steal an idea or two to inspire your own work. That’s what Rob and I do every week at The Copywriter Club Podcast.

    Rob:   You’re invited to join the club for episode 192 as we chat with business coach Ashley Gartland about creating a business that is better not bigger, what business challenges copywriters struggle with the most, her advice on managing time projects and overwhelm and the pitch she sent us that made us want to have her on the show.

    Kira:   Welcome Ashley.

    Rob:   Hi Ashley.

    Ashley:   Hi guys. Thanks so much for having me.

    Kira:   Yeah.

    • 44 min
    TCC Podcast #191: Standing Out on Social Media with Kaitlyn Parker

    TCC Podcast #191: Standing Out on Social Media with Kaitlyn Parker

    Copywriter Kaitlyn Parker is our guest for the 191st episode of The Copywriter Club Podcast. We got to know Kaitlyn a bit better at this years IRL event where she took more than 35 pages of notes, recording the most important ideas and tactics that the speakers shared. We asked her why she did that as well as a lot of questions about how she’s grown her business. Here’s most of what we covered:

    •  how she turned a social media gig with LuluLemon into her current role as a copywriter

    •  what she does to make social media effective for her business

    •  how often she posts on instagram (and the size of her audience)

    •  how to make “copy” posts work on visual media like Instagram or Pinterest

    •  whether hiring a photographer for social images is worth it or not… ROI?

    •  how Kaitlyn comes up with the images for her brand

    •  her process for helping clients develop and dial in their brands

    •  the packages and deliverables she offers to her clients

    •  how her prices have evolved as her business has grown

    •  what her client relationships look like—retainers versus one-time projects

    •  how clients find her… it’s not all from social media

    •  the #1 thing she’s gotten from attending live events

    •  her biggest take away from TCCIRL and the speaker who made the most difference in her biz

    •  how she manages her time and projects (and the tools she uses)

    •  what she thinks the future of copywriting looks like

    If you’ve ever struggled to effectively capture your brand on social media, you won’t want to miss this episode. To hear it, click the button below, or download it to your favorite podcast app. Readers scroll down for a full transcript.



     

    The people and stuff we mentioned on the show:

    TCCIRL

    Sage Polaris

    Mike Kim

    Kaitlyn’s website

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    Kira:   This episode is brought to you by The Copywriter Underground. The place to find more than 20 templates, dozens of presentations on topics like copywriting, and marketing your business. A community of successful writers, who share ideas and leads, and The Copywriter Club newsletter, mailed directly to your home every month. Learn more at thecopywriterunderground.com.

    Rob:   What if you could hang out with seriously talented copywriters and other experts? Ask them about their success and failures, their work processes and their habits, then steal an idea or two to inspire your own work, that’s what Kira and I do every week, at The Copywriter Club Podcast.

    Kira:   You’re invited to join the club for episode 191, as we chat with copywriter, Kaitlyn Parker about her career path, the importance of branding and social media in growing her business. Why she took 37 pages of notes at TCC in real l...

    • 48 min
    TCC Podcast #190: Making Changes with Rob Marsh and Kira Hug

    TCC Podcast #190: Making Changes with Rob Marsh and Kira Hug

    Copywriter Per Andreasen interviews Rob and Kira for the 190th episode of The Copywriter Club Podcast. Per kicks off the interview with the Intro in Danish… which will probably confuse a few listeners expecting to hear our regular intro… then we talked about what’s up with us and how the podcast will be changing in the near future. Here’s most of what we talked about:

    •  what the intro sounds like in Danish… thanks to Per Andreasen

    •  how to thrive in a crisis—Rob’s advice for surviving a recession

    •  what has happened to our business since the virus became a “thing”

    •  the Copywriter Roundtable… and why we don’t promote it

    •  how The Copywriter Club evolved into what it is today

    •  how The Copywriter Club is a bit like a cult

    •  how we deal with imposter complex ourselves

    •  when the biggest leaps in our business have happened

    •  why we haven’t offered certifications for the training we provide

    •  our biggest program failure and what we did instead

    •  the changes we are making to the podcast in the future

    •  where we think copywriting is going in the future

    •  why some copywriters are busier than ever during the COVID crisis

    •  good example of advertising in response to the economic crisis

    •  what we are doing in our own businesses this year

    •  when to expect the very first Copywriter Club event in Europe

    •  a bit about Per’s business too

    If you’re interested in what’s going on in our businesses, and what’s next for The Copywriter Club, you’ll want to check out this episode. Scroll down to listen or for a full transcript. Or better yet, download it to your podcast player now.



     

    The people and stuff we mentioned on the show:



    The Copywriter Accelerator

    The Copywriter Think Tank

    The tattoo video

    Gin Walker

    Elaine Wellman

    Brian Kurtz 

    The intro/outro competition details FB post

    Kim Krause Schwalm

    Per’s Website

    Kira’s website

    Rob’s website

    The Copywriter Club Facebook Group

    The Copywriter Underground



     

    Full Transcript:

    Per Andreasen:   [Speaking in Danish] Hvad nu hvis du kunne hænge ud med seriøst talentfulde copywritere og andre eksperter. Spørge dem om deres succeser og fiaskoer, deres processer og vaner for så at stjæle en idé eller to som kan inspirere dit eget arbejde? Det er hvad Rob og Kira gør hver eneste uge på…The Copywriter Club Podcast. Yes, this is still The Copywriter Club Podcast. You’re invited to join them for Episode 190 as former journalist and now the world’s strongest copywriter, Per Andreasen, lovingly grills them on this and that.

    • 49 min

Customer Reviews

4.8 out of 5
9 Ratings

9 Ratings

WhizBang Writing ,

A pot of gold for copywriters everywhere

Every time I listen to Rob and Kira chat with a guest on The Copywriter Club podcast, I come away with a new idea, tactic or technique to enhance my copywriting.
They have a knack of drawing out essential nuggets of wisdom that we eager copywriters can absorb, attempt and adopt. Oh - and they're pretty entertaining too! Thanks Rob and Kira for bringing us such an amazing array of guests giving us broad insight into the world of copywriters and their craft.

Nadine Crowe ,

Kick started my copywriting career

This podcast helped me start, and then grow, my copywriting career. Brilliant guests, thoughtful and insightful questions. So much value in every episode.

SpenceDRogers ,

Relatable and informative

As a relative newbie to the profession, the podcast delivers me a weekly dose of some incredibly insightful interviews, tip, tricks and links. Nice work guys!

Top Podcasts In Marketing

Listeners Also Subscribed To